Ostrovok.ru

Ostrovok.ru is a Russian online hotel booking service, founded in 2010 by Serge Faguet and Kirill Makharinsky. It has over one million accommodation options. The number of users of the service was estimated at 5.4 million people in August 2018, according to SimilarWeb. The company's turnover in 2018 amounted to $713 million. Partners of Ostrovok.ru include the companies Megafon, HotelsCombined, TripAdvisor, Sheremetyevo Airport, Aviasales.ru, and Kayak. The head office of the company is located in Moscow.

Ostrovok.ru
Type of site
online hotel booking service
Available inRussian, English, German, Spanish, Italian, French, Polish, Portuguese
Created bySerge Faguet and Kirill Makharinsky
CommercialYes
Launched2010

History

The company was founded in 2010 by Russian entrepreneurs Serge Faguet and Kirill Makharinsky after attracting the first investment of $13.6 million from a number of foreign investors.[1] The online website Ostrovok.ru emerged on July 11, 2011 after the first office of the company was opened in Moscow[2] and experts from Google, Yandex, Booking, British Airways, and other companies were invited.[3][4] Later, the Extranet service was launched to manage the accommodation objects, and the first direct contracts with hotels were signed.[5] In the first year of operation, the service was included in the list of the best startups, according to Forbes.[6]

In 2012, Ostrovok.ru became a resident of the Skolkovo Innovation Center.[7] In April of the same year, Ostrovok.ru concluded a partnership agreement with the Australian hotel metasearch engine HotelsCombined; consequently, the companies got access to the databases of each other's offers.[8] Also, it was in this year that the first versions of applications for iOS and Android were launched.[9]

In the spring of 2013, the company attracted a new round of investments worth $25 million. At the end of the year, Ostrovok was included in the list of the best startups according to the magazine The Firm's Secret, ranking fifth in the overall standings and first in the category "Leisure and entertainment."[10] It was also ranked "The best Internet service," according to National Geographic Traveler.[11]

In 2014, a service for working with legal entities, B2B.ostrovok.ru, and a loyalty program were launched. In 2016, Ostrovok.ru ranked second in the rating of Russian websites of the hospitality industry, according to SimilarWeb.[12]

In 2017, after Serge Faguet left Ostrovok.ru, Felix Shpilman took over as CEO.

In September 2018, with Ostrovok.ru technology, the sale of hotels was launched by Pobeda Airlines.[13]

Features of the service

Ostrovok.ru is an online platform for booking hotels and searching for flights. Depending on the model of the company's cooperation with each particular hotel, a user is offered one of the three ways to make a reservation: a guarantee of booking with a plastic card, booking without a card, and booking and paying with a plastic card. If full prepayment is required, the user is offered a form of payment for a booking implemented on the Ostrovok.ru website.[14]

According to the data for 2018, over one million accommodation options are available on the site, and all information about the hotels included in the database is provided by those hotels or their representatives. At the same time, the service provides ratings and reviews that are left by site users and downloaded from TripAdvisor.[15]

In addition to the main function of the service, Ostrovok.ru enables user to search for airline tickets. There is a separate service for interaction with legal entities, B2B.ostrovok.ru. Also, mobile applications for iOS and Android are available. The API of Ostrovok.ru is used by companies as Megafon, HotelsCombined, TripAdvisor, Sheremetyevo Airport, Aviasales, and Kayak.[13][16][17]

In addition, the site has a loyalty program called Bank snov (Bank of dreams). It is stylized as a fictional bank in which dreams are put into an account. For each night in the hotel booked through the service, the client receives 2-4% of the cost of booking in the form of dreams. One dream is equal to one ruble, which can be spent on the next booking.[18][19]

ZenHotels

ZenHotels is an online hotel reservation service for solo travelers, launched in 2014 by Emerging Travel Group, which also owns Ostrovok. The service has multilingual round-the-clock customer support and offers more than one million options for accommodations in 220 countries around the world. The CEO of ZenHotels is Felix Shpilman.[20]

In 2018, ZenHotels ranked eighth among the best online travel agencies in Germany.[21]

Owners and management

Ostrovok.ru is owned by Emerging Travel Group, whose founders are Serge Faguet and Kirill Makharinsky.[22][23]

In 2014, Maharinsky left the company but remained on the board of directors.[24] Later that year, one of the company's first investors joined the board of directors, Fritz Demopoulos, also a co-founder of the largest online booking service for hotels and air tickets, Qunar, in China.[25]

In 2017, Serge Faguet also left the company. Felix Shpilman replaced him as CEO, having worked at Ostrovok.ru since 2013, first as vice president of strategy and then as a manager of the company's core operations.[26]

Investments

To launch the online service, Serge Faguet and Kirill Makharinsky attracted $13.6 million worth of investments from a number of international investors, including General Catalyst Partners, Accel Partners, Peter Thiel and Founders Fund, Niklas Zennström and Atomico Ventures, Mark Pincus, Esther Dyson, Fritz Demopoulos, Sebastien de Hallo, Naval Ravikant, Felix Shpilman, Scott Banister, James Hong, and Sam Schank. All of the investors received non-controlling interests; nevertheless, more than 50% of shares in the company remained with its founders.[1][27]

In March 2013, Ostrovok.ru attracted another $25 million. General Catalyst Partners Fund again became the main investor; and Frontier Ventures, Accel Partners. and Yuri Milner again became co-investors. According to the company, all funds were spent on improving the partnership network and increasing the number of call center employees as well as developing existing and new products.[28]

In 2014, the co-founders of the VKontakte social network, who were Vyacheslav Mirilashvili and Lev Leviev, invested $12 million in Ostrovok.ru.[29][30] Later in the same year, the General Catalyst and Accel Partners investment funds withdrew from the capital of Ostrovok.ru.[31]

According to Crunchbase, the total investment in Ostrovok exceeds $50 million.[32] According to Serge Faguet, he has invested $2 million of his personal funds in the company since its existence, and he remains one of the largest shareholders in the business.[33]

Key indicators

Officially, Ostrovok does not disclose its figures. However, according to Kommersant, the company's revenue in 2012 was about $1 million; in 2013, about $4 million.[34] In the summer of 2015, the turnover of the online service was $15 million per month; revenue and expenses, about $1 million per month; and the annual turnover increased to $200 million. In 2016, according to Makharinsky, the company's turnover was more than $350 million, and the company paid off its investors.[35]

According to Kommersant, in 2018, the turnover of the Emerging Travel Group amounted to $713 million.[36]

According to SimilarWeb, the service audience in August 2018 was estimated at 5.4 million people.[37]

References


  1. "Ostrovok для инвесторов". Gazeta.ru. 2011-07-12. Retrieved 2018-09-03.
  2. "Офис недели: Островок.ru". The Village. 2011-08-02. Retrieved 2018-10-20.
  3. "Ostrovok.ru запустит сервис поиска отелей в рунете через месяц". РИА Новости (in Russian). 2011-05-23. Retrieved 2018-10-20.
  4. "How to build a great team for an online travel agency in an emerging market". Northstar Travel Group. Archived from the original on December 9, 2018. Retrieved 2018-12-08.
  5. "Островок.ru начал прямую работу с питерскими отелями". ProHotel. 2011-09-26. Retrieved 2017-10-23.
  6. "Офисный рай на Островок.ru". Rusbase. 2011-08-30. Retrieved 2018-10-20.
  7. "Сервис бронирования отелей Ostrovok.ru стал резидентом Сколково". Cnews. 2012-04-27. Archived from the original on October 20, 2018. Retrieved 2018-10-20.
  8. "Ostrovok.ru выйдет в люди". Kommersant. 2012-04-16. Retrieved 2018-10-20.
  9. "Российский туристический сервис Ostrovok.ru привлек $25 млн инвестиций". РИА Новости. 2013-03-27. Retrieved 2018-10-20.
  10. "Высокие старты". Kommersant. 2013-09-03. Retrieved 2018-10-20.
  11. "Награждены победители National Geographic Traveler Awards". National Geographic. 2013-11-07. Retrieved 2018-10-20.
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  14. "Tkies Software Services". November 2019. Retrieved 2019-11-19.
  15. "Аудит удобства сайтов бронирования отелей: Booking, Ostrovok и Hotels". Cossa.ru. 2018-01-22. Retrieved 2018-10-21.
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  18. "Как создать работающую программу лояльности". vc.ru. 2014-06-18. Retrieved 2018-10-21.
  19. "Ostrovok.ru запускает программу лояльности и обменивает сны в отелях на покупки". National Geographic. 2014-02-24. Retrieved 2018-10-21.
  20. "ZenHotels.com on Crunchbase". Crunchbase. Retrieved 2018-12-24.
  21. "Die besten Portale für die Hotelsuche". Wirtschaftswoche. 2018-12-04. Retrieved 2018-12-24.
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  23. "Гик-парад. Сергей Фаге и Кирилл Махаринский". Sobaka.ru. 2014-02-10. Retrieved 2018-10-21.
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  25. "Сооснователи "ВКонтакте" вложили $12 млн в Ostrovok.ru". Sostav.ru. 2014-06-18. Retrieved 2018-10-21.
  26. "Феликс Шпильман заменит Сергея Фаге на посту гендиректора "Островка"". vc.ru. 2016-12-26. Retrieved 2018-10-20.
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  34. "Многие инвесторы поставили крест на России. И мы ничего не могли с этим поделать". Kommersant. 2014-12-04. Retrieved 2018-10-21.
  35. "Где они сейчас: Что стало со стартапами, которые пять лет назад вызывали восторг". Секрет фирмы. 2017-03-17. Retrieved 2018-10-21.
  36. "Ostrovok.ru зарабатывает за рубежом". Коммерсантъ. Retrieved 2019-02-12.
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