Oscaro

Oscaro is a French e-commerce company founded in 2003. The company specialises in the sale of new and genuine automotive parts from manufacturers and wholesalers. The company is headquartered in Paris and Gennevilliers[1] and operates in France, Spain, Belgium and the US.

Oscaro
IndustryRetail
Founded2001 (2001)
FounderPierre-Noël Luiggi
Headquarters
Paris
,
France
ProductsAutomotive parts
Revenue320 M€ (2016)
Number of employees
600 (2017)
Websiteoscaro.com oscaroparts.com

History

In the early 2000s, following the completion of his studies at Sciences Po and a first experience as the director of a SMB, Pierre-Noël Luiggi endeavoured to create Oscaro.com as an answer to a common problem: he found it impossible to find a replacement rear-view mirror for his car.[2] Faced with the unreasonably high cost of spare parts as well as lengthy lead times, he and Véronique Campbell came up with the idea for an online service offering spare parts at a discounted rate. Oscaro.com was launched in March 2003 following three years of negotiations with the Economic Interest Grouping in order to obtain access to their catalogue of products as well as technical data.[3]

In 2005, the company achieved a significant milestone: its first million euros in sales revenue. The following year, Oscaro Recambios launched in Spain.

In October 2011, Pierre-Noël Luiggi, founder of Oscaro, was appointed member of the French delegation represented at G20 YES (Young Entrepreneur Summit).[4]

In 2012, Oscaro.com was reported to have 1.46 million unique monthly users according to Médiamétrie, making it the first in its category of French specialised websites.[3]

In October 2015, Oscaro became a shareholder of Temot International, an international buying group specialised in automotive customer service.[5]

In April 2016, Oscaro expanded its services to Belgium, serving primarily its Francophone community.[6]

After opening a research centre in California in 2012, Oscaro launched its website on the US market under the name Oscaroparts.com.[7]

Activity

Oscaro.com specialises in the sale of new and genuine automotive parts from manufacturers and wholesalers. The name OSCARO is a portmanteau of CAR bookended by the letter O, representing two wheels.[8]

With the creation of Oscaro.com, its founder had high ambitions to make the website "the Google of spare auto parts", giving its users access to any spare part they desired.[3]

Since 2008, Oscaro has been affiliated with the Quality Charter of the Federation of E-commerce and Distance Sales.

In June 2016, Oscaro’s online catalog presented 700,000 spare part referrals to its clients[7] from a pool of 150 suppliers.[9] Over 8,000 packages are shipped daily.[10]

As of 2017, Oscaro is a major player in France, Spain, Belgium and the US.

Infrastructure

Since its creation, the company’s administrative centres and warehouses have been based in Gennevilliers. It also serves as a hub for nearly 200 technicians, the purpose of which is to give information to its clients.[3]

Since 2016, Oscaro has expanded to a second warehouse (22,000 m2 in size) in Cergy-Pontoise.[10]

Sporting sponsorships

Luiggi, founder of Oscaro and a Bastia native, has committed to Oscaro’s investment in the region’s sports clubs and associations. Since the company’s formative years, it has been a sponsor of sports teams and sporting events.[11]

See also

References
  1. "Oscaro loue un site logistique de 22 000 m2 à Cergy !". Apres-vente Auto. 16 January 2016. Retrieved 10 May 2017.
  2. "Comment Oscaro est devenu le roi de la pièce détachée auto sur le Web". Challenges. 8 October 2014. Retrieved 10 May 2017.
  3. "Oscaro.com, la nouvelle pépite de l'e-commerce français". Les Echos. 21 May 2015. Retrieved 10 May 2017.
  4. CroissancePlus (27 October 2011). "G20 YES 11 entrepreneurs de CroissancePlus dans la délégation française" (PDF). Archived from the original (PDF) on 22 March 2017. Retrieved 10 May 2017.
  5. "Oscaro rejoint Temot International". Décision Atelier. 26 October 2015. Retrieved 10 May 2017.
  6. "La boutique en ligne Oscaro fait son entrée dans le Benelux". AfterSales Magazine. 5 April 2016. Retrieved 10 May 2017.
  7. "Oscaro.com veut accélérer son internationalisation". Les Echos. 28 June 2016. Retrieved 10 May 2017.
  8. "Pierre-Noël Luiggi. Interview by Thomas Sotto. Capital". M6. 23 February 2014. Missing or empty |url= (help)
  9. "Oscaro.com mise sur un système logistique de pointe à l'international". Ecommerce Mag. 17 March 2016. Retrieved 10 May 2017.
  10. "Oscaro.com : encore un N°1 mondial à Cergy !". La Lettre de l'Entreprise. 10 April 2016. Retrieved 10 May 2017.
  11. "Oscaro multiplie les actions de sponsoring". Decision Atelier. October 25, 2013. Retrieved June 2, 2017.
  12. Fortuneo-Vital Concept. Oscaro sera partenaire de l'équipe française. Ouest-France. November 4, 2015. Retrieved June 2, 2017.
  13. "Filippi set for fourth WTCC campaign in 2017". Motorsport. January 28, 2017. Retrieved June 2, 2017.
  14. "4L Trophy : Le célèbre rallye raid fête ses 20 ans !" (Press release). Le Parisien. Retrieved June 2, 2017.
  15. "First-time NASCAR Cup Series Driver Tommy Regan Confesses: Passion Trumps Everything" (Press release). April 19, 2017. Retrieved June 2, 2017.
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