OpenBet

OpenBet is a sportsbook and gaming software company based in Chiswick, London in the United Kingdom, with offices in Athens,Greece, Sydney, Australia and Montreal, Canada.[1] It supplies bookmakers, national lotteries and other government-backed betting organisations in regulated markets.

OpenBet
IndustrySoftware, Gambling
Founded1996
HeadquartersChiswick, London
Area served
Chiswick, London
Athens, Greece
Sydney, Australia
Montreal, Canada
Key people
Jordan Levin
OwnerScientific Games Corporation
Number of employees
over 750
Websitewww.openbet.com

Products

OpenBet develops front-end and back-office gaming products, including management and reporting tools. Its OpenBet platform is designed to allow users to bet and play in multiple languages and currencies across several products and platforms, potentially including web, mobile devices, retail outlets, call centres and interactive television, with single sign-on to a centralised OpenBet account.

Clients include Ladbrokes, William Hill, Betfair,[2] Paddy Power,[3] Sky Betting and Gaming,[4] Sportsbet.com.au, France’s Paris Mutuel Urbain and Canadian state lotteries: BCLC, Loto-Québec, Manitoba and Atlantic Lottery Corporation.[5]

History

Orbis Technology Ltd was founded on 2 February 1996 by Clive Haworth, James Caddy and Charles Malir[6][7]

The company's first sports betting application was released as Betonline through a City Index and Sporting Life joint venture in time for the 1998 World Cup. In 1999 Orbis launched their OpenBet Casino at ICE and the Sky Vegas Live Roulette channel was launched. By 2000, Ladbrokes, Surrey Sports and Paddy Power were live on OpenBet.[8]

In December 2000, the company was acquired by NDS, a News Corporation company and a technology provider in digital television. James Caddy stepped down as CEO in 2004 with David Loveday taking over. NT Media was acquired in September 2005 and then Electracade in December 2008.

In 2010, Orbis Technology was renamed to OpenBet, the name of its eponymous software betting platform.[7] It also acquired Alphameric Solutions, a software company supplying betting retail products, which was renamed as the OpenBet Retail division.[9]

In January 2011, OpenBet was sold by NDS for £208m, in a management buyout backed by private equity firm, Vitruvian Partners.[2] In March 2013 David Loveday stepped down, with COO Jeremy Thompson-Hill taking over as CEO of Openbet.[10]

In April 2015, OpenBet acquired their Greek branch from outsourcing partner Athens Technology Center S.A., increasing the group's headcount by 25%.[11]

Vitruvian Partners sold OpenBet to NYX Gaming Group in 2016.[12]

In 2017 NYX was acquired by Scientific Games Corporation with OpenBet becoming part of the latter's SG Digital division in 2018.[13][14]

Awards and recognition

OpenBet was voted one of the best 100 companies to work for in the UK according to a Sunday Times survey in 2010,[15](subscription required) and later achieved a one star accreditation in 2015.[16]

In 2016, OpenBet was named sports betting supplier of the year at the eGamingReview B2B awards for the seventh successive year.[17][18]

References
  1. Openbet Contact Page
  2. "OpenBet in £208m management buy-out". Daily Telegraph. 13 January 2011.
  3. "Paddy Power's Sportsbet Re-launched in Australian Marketplace". casinoscamreport.com. 8 August 2011.
  4. "OpenBet renew Sky Bet deal". Gambling Insider. 16 January 2013.
  5. "OpenBet opens up in North America". iGaming Post. 11 April 2012.
  6. "Orbis Technology founded in 1996".
  7. "OPENBET LIMITED - Overview (free company information from Companies House)". Retrieved 13 September 2018.
  8. "OpenBet".
  9. "OPENBET RETAIL LIMITED - Overview (free company information from Companies House)". Retrieved 13 September 2018.
  10. "Thompson-Hill appointed OpenBet CEO". iNTERGAME. 19 March 2013. Retrieved 23 April 2013.
  11. "OpenBet grows global presence as it completes acquisition of previously outsourced Greek operations from Athens Technology Center S.A." OpenBet. 30 April 2015. Retrieved 19 May 2015.
  12. "NYX Gaming Group is pleased to announce the acquisition of OpenBet, the market leading business-to-business sportsbook and digital gaming supplier for £270.0 million". CNW Group. 4 April 2016. Retrieved 13 September 2018.
  13. "Scientific Games to Acquire NYX Gaming Group". PR Newswire. 20 September 2017. Retrieved 13 September 2018.
  14. "Scientific Games Unveils SG Digital - An Unrivalled Digital Gaming, Sports Betting and iLottery Provider". PR Newswire. 6 February 2018. Retrieved 13 September 2018.
  15. Times top 100 companies
  17. "Industry excellence recognised at EGR B2B awards". SBC News. 3 June 2016. Retrieved 13 September 2018.
  18. "NYX Gaming Group wins major EGR B2B Awards". OpenBet. 2 June 2016. Retrieved 13 September 2018.
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