Ooni (company)

Ooni is an outdoor pizza oven company based in Edinburgh, Scotland.[1][2][3][4] Ooni launched the world's first portable wood-pellet fired pizza oven in 2012. Ooni specialises in high-temperature outdoor pizza ovens for residential customers.

Ooni
FormerlyUuni
TypePrivate
Founded2013
FoundersKristian Tapaninaho and Darina Garland
HeadquartersEdinburgh, Scotland, UK
ProductsWood-fired pizza ovens and other cooking equipment
BrandsOoni
Websiteooni.com

History

The company was founded in 2012 by husband-and-wife team Kristian Tapaninaho, a native of Finland, and Darina Garland.[5][6][7][8]

The company was formed around Tapaninaho’s invention of the world's first portable and affordable wood-fired oven used for cooking pizzas and other foodstuffs suitable for high-temperature baking, up to 500 °C (932 °F).[1][2][3][4][8] Ooni has won several awards, including the Retailers’ Choice Award at Glee Birmingham 2015.[9]

Products

The original Ooni was launched on Kickstarter in 2012.[10][11][8][7] Since then, the company has had a number of other product launches on crowdfunding platforms.

The company has launched several variations on the original Ooni oven, and the current model is called Ooni 3 - a wood-pellet-fired, stainless steel oven which heats up to 500 °C (932 °F) in 10 minutes and cooks a 12-inch Neapolitan-style pizza in 60 seconds.

In April 2017, Ooni launched an Indiegogo campaign for its larger Ooni Pro model, a 'quad fueled' outdoor pizza oven capable of cooking 16-inch pizzas with wood, charcoal, gas or wood pellets for fuel. The Indiegogo campaign for Ooni Pro raised over $1 million, and the Ooni Pro was launched to customers in November 2017.

On 26 February 2019 Ooni introduced the Ooni Koda, a gas-powered portable pizza oven capable of reaching 500 °C (932 °F) and cooking pizzas in 60 seconds. Ooni Koda received the Hearth, Patio & Barbeque Association 2019 VESTA Award for Best Innovative Product and the National Hardware Show Retailer's Choice Award 2019, and was a 2019 Chelsea Flower Show Awards Finalist.

On 27 August 2019 Ooni launched a new Kickstarter campaign for the Ooni Karu.

On 4 March 2020, Ooni introduced the Ooni Koda 16.[12]

Employees and headquarters

The company today employs 100 people at its headquarters in Edinburgh, UK, as well as staff around the world.[13][7][8]

Name change

On 17 July 2018 the company officially changed its name to Ooni from its previous name of Uuni.[14] 'Uuni' means 'oven' in Finnish. Both Ooni and Uuni are pronounced the same, oo-nee.[14]

References
  1. "Fresh pickings | The Sunday Times". www.thesundaytimes.co.uk. Retrieved 27 April 2016.
  2. "Rage against the machines | The Sunday Times". www.thesundaytimes.co.uk. Retrieved 27 April 2016.
  3. "This connected workshop is a tech-filled haven (Wired UK)". Wired UK. Retrieved 27 April 2016.
  4. "Uuni 2 Pizza Oven". uncrate.com. Retrieved 27 April 2016.
  5. https://www.thetimes.co.uk/article/why-we-moved-to-edinburgh-hmk5vqq6xg0
  6. "The Team – Uuni Resources". resources.uuni.net. Retrieved 27 April 2016.
  7. Kauppalehti. "Tärkeimmät talousuutiset | Kauppalehti". Kauppalehti (in Finnish). Retrieved 27 April 2016.
  8. "Pellets Pizzaofen Uuni 2S mobil". Grillforum und BBQ - www.grillsportverein.de. Retrieved 27 April 2016.
  9. "Glee Retailers' Choice Award 2015 winner announced - Garden Centre Retail". Garden Centre Retail. 16 September 2015. Retrieved 27 April 2016.
  10. "Uuni Stack - A clever way to prove dough & store ingredients". Kickstarter. Retrieved 27 April 2016.
  11. "Uuni - a small, fast & affordable wood-fired pizza oven". Kickstarter. Retrieved 27 April 2016.
  12. https://www.instagram.com/p/B9UcagAJ_WD/
  13. https://twitter.com/kristian/status/1353780023845646337
  14. https://ooni.com/blogs/news/we-are-now-ooni
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