OMGPop

OMGPop, stylised as OMGPOP and formerly known as i'minlikewithyou or iilwy, was an independent flash game studio and as of August 29, 2013, was purchased by Zynga Inc., a casual online multiplayer gaming website built in Adobe Flash.[1]

OMGPop
Final logo
Homepage
The homepage as of January 2013
Type of site
Social networking service, online games, chat rooms
Available inEnglish
OwnerZynga Inc.
Founder(s)Charles Forman
CEODan Porter
CommercialYes
RegistrationFree
LaunchedLate 2006
Current statusinactive as of September 30, 2013

History

OMGPop was based in SoHo, in New York City. The company received seed funding from Y Combinator during its early days as a startup.[2]

The website was listed on Time magazine's 50 Best Websites of 2009.[3]

On 21 March 2012, Zynga announced that it would acquire OMGPop for $180 million, saying "It is our mission to provide consumers with fun, free games. We believe OMGPop will help us fulfill our promise."[4][5]

Mark Pincus, CEO of Zynga, announced in an official blog post on 3 June 2013 that the company would be laying off 18% of its employees in order to restructure the company and cut back on finances.[6] Many former OMGPop employees were laid off, and the New York office was one of the three that Zynga shut down. While this had been reported as the closure of OMGPop, the omgpop.com website remained active.[7][8] However, in a statement issued by parent company Zynga in July 2013, it was announced that the site would close on 30 September 2013,[9] with four games – Cupcake Corner, Gem Rush, Pool World Champ and Snoops – being phased out on 29 August 2013.[10][9]

Games

OMGPop's game selection included standard board, card, and sports games, clones of more well known video games, and special versions of licensed games such as Atari's Missile Command.[11]

OMGPop's most popular game was their Pictionary-like game entitled Draw My Thing.[12] On 16 March 2012 it was reported that it was the most played game on Facebook registering 10.8 million daily active users, compared to Zynga's Words with Friends with 8.6 million daily active users.[13][14]

On 4 April 2012 OMGPop reported that their hit game Draw Something had surpassed over 50 million downloads and that since the game's launch, over 6 billion drawings had been shared between friends.[15]

List of games
  • 9 Ball Pool
  • Aim Really Good
  • Aim For The Nuts
  • Balloono
  • Balloono Classic
  • Ballracer
  • Blockles
  • Booya!
  • Checkers
  • Coin Party
  • Cupcake Corner
  • Defuse
  • Dinglepop
  • Draw My Thing
  • Draw Something
  • Fireworks
  • Fleet Fighter
  • Fourplay
  • Gemmers
  • Hamster Battle
  • HamsterJet
  • Hangman
  • Hit Machine
  • Hover Kart Battle
  • Hover Kart Racing
  • Hover Kart Party
  • Jigsawce
  • Letterblox
  • Lottery
  • Omgfife
  • Poll Positions Lite
  • Pool
  • Puppy World
  • Putt My Penguin
  • Quiz World
  • Rock Paper Scissors
  • Sky Pigs
  • Solitaire
  • Spin The Bottle
  • Swapples
  • Tonk
  • Tracism
  • Trivia
  • Typow!
  • Typow Remix
  • Pets
  • Unscramble

References
  1. Hollister, Sean (3 June 2013). "'Draw Something' studio OMGPOP reportedly shuttered amid Zynga layoffs". The Verge. Retrieved 26 June 2013.
  2. Cutler, Kim-Mai (21 March 2012). "OMGPOP's Sale to Zynga is One of Y Combinator's Biggest Exits to Date". TechCrunch. Retrieved 28 January 2013.
  3. "50 Best Websites 2009". Time. Retrieved 20 May 2010.
  4. Cutler, Kim-Mai (21 March 2012). "Done Deal: Zynga Gets "Draw Something" Phenom bBy Acquiring OMGPOP". TechCrunch. Retrieved 21 March 2012.
  5. Chen, Brian X.; Wortham, Jenna (25 March 2012). "Draw Something Changes the Game Quickly for Omgpop". The New York Times.
  6. Pincus, Mark (3 June 2013). "CEO Update". Zynga. Archived from the original on 3 June 2013.
  7. Kumparak, Greg (4 June 2013). "Zynga Shuts Down OMGPOP One Year After Acquiring It For $200M". TechCrunch. Retrieved 26 June 2013.
  8. Takahashi, Dean (3 June 2013). "Zynga may be closing Omgpop game studio that it bought for $180M". VentureBeat. Retrieved 26 June 2013.
  9. "Archived copy". Archived from the original on 11 December 2015. Retrieved 18 August 2016.CS1 maint: archived copy as title (link)
  10. "Archived copy". Archived from the original on 10 December 2015. Retrieved 18 August 2016.CS1 maint: archived copy as title (link)
  11. "Atari Now Offering Free Classic Arcade Games Online". Arcade-Junkies. 24 November 2009. Archived from the original on 5 May 2010. Retrieved 20 July 2010.
  12. Zakarin, Jordan (21 March 2012). "Zynga Buying OMGPOP, Draw Something Creator, For Reported $200 Million". The Hollywood Reporter. Retrieved 28 January 2013.
  13. Cutler, Kai-Mai (16 March 2012). "Zynga No Longer Has The Biggest Game On Facebook By Daily Users. OMGPOP Does". TechCrunch. Retrieved 28 January 2013.
  14. "OMGpop". [TechnoApt]. 16 March 2012. Retrieved 28 January 2013.
  15. Biggs, John (4 April 2012). "OMGPOP's Draw Something Surpasses 50 Million Downloads". TechCrunch. Retrieved 28 January 2013.
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