Nowness

Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[3][4][5] In May 2017, Modern Dazed, a new joint venture between China's leading luxury publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[6]

Nowness, LLC

Official logo of Nowness
Type of site	Video
Available in	English
Founded	February 2010
Headquarters	London , United Kingdom
Owner	Modern Dazed
Industry	Media
URL	www.nowness.com
Registration	Optional
Current status	Active

History

Nowness launched in 2010.[4] Its founder and chief creative executive is Jefferson Hack .

Awards

• 2010 CLIO Award for Best Interactive Website[7]
• 2011 Webby Award: Best Fashion Website[8][9]
• 2011 WWD Japan Fashion Web Grand Prix Award[7]
• 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[10]
• 2013 Lovie Award for Best Lifestyle Website[7][11]
• 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, Mine All Mine)[12][7]
• 2014 Webby Award: Best Cultural Website[13]
• 2017 Webby Award: Best Cultural Website[14]

References

1. Bunz, Mercedes (26 February 2010). "LVMH launches luxury online magazine Nowness" – via www.theguardian.com.
2. "Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider" – via The Globe and Mail.
3. Schomer, Stephanie (25 February 2010). "LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks". Fast Company.
4. "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
5. "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
6. "News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online". The Business of Fashion. 15 May 2017.
7. NOWNESS. "NOWNESS.COM Wins Webby Award for Best Cultural Blog". www.prnewswire.com.
8. "NOWNESS -- The Webby Awards".
9. "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
10. "The Lovie Awards Winners Gallery". The Lovie Awards. Retrieved 28 March 2019.
11. "The 3rd Annual Lovie Awards Winners Announced".
12. "Winners 2015". Berlin Fashion Film Festival. Archived from the original on 12 May 2017.
13. "NOWNESS -- The Webby Awards".
14. "Winners Archive - The Webby Awards".

External links

• Official website
• "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
• "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
• "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
• "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
• "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
• "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)