Now I'm in It

"Now I'm in It" is a song by American band Haim, released as a single on October 30, 2019.[2]

"Now I'm in It"
Single by Haim
from the album Women in Music Pt. III
ReleasedOctober 30, 2019 (2019-10-30)
Genre
Length3:24
Label
Songwriter(s)
Producer(s)
Haim singles chronology
"Summer Girl"
(2019)		 "Now I'm in It"
(2019)		 "Hallelujah"
(2019)
Music video
"Now I'm in It" on YouTube

Background

In an interview with The Guardian, the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself".[1] Shortly before release, Danielle revealed that the song was about going through a bout of depression.[3]

Critical reception

Abby Jones of Pitchfork thought that the song was a "far cry from the minimalistic groove" of their previous single "Summer Girl" and even "much of Haim's discography". She further compared the bassline to Taylor Swift's "Style". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".[4]

Music video

The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator Paul Thomas Anderson.[5] It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a stretcher and passing through a car wash before emerging from the fog of her depression with her sisters by her side.[6]

Credits and personnel

Credits adapted from Tidal.[7]

Musicians

  • Danielle Haim – vocals, acoustic and electric guitar, conga
  • Alana Haim – vocals, conga
  • Este Haim – vocals, bass
  • Rostam Batmanglij – electric guitar, piano, synthesizer, drum and synthesizer programming
  • Ariel Rechtshaid – synthesizer, drum and synthesizer programming
  • Buddy Ross – synthesizer

Technical

  • Ariel Rechtshaid – engineering
  • Rostam Batmanglij – engineering
  • Dalton Ricks – engineering
  • John DeBold – engineering
  • Manny Marroquin – mixing
  • Jasmine Chen – assistant recording engineering
  • Matt DiMona – assistant recording engineering
  • Emily Lazar – mastering engineering
  • Chris Allgood – assistant mastering engineering

Charts
Chart (2019) Peak
position
Hot Canadian Digital Song Sales (Billboard)[8] 38
Belgium (Ultratip Flanders)[9] 22
New Zealand Hot Singles (RMNZ)[10] 25
Scotland (OCC)[11] 64
UK Download (OCC)[12] 68
US Digital Song Sales (Billboard)[13] 32
US Hot Rock & Alternative Songs (Billboard)[14] 9

Release history
Region Date Format Label(s) Ref.
Various October 30, 2019
[15]
Australia November 1, 2019 Contemporary hit radio Universal [16]
United Kingdom November 22, 2019
[17]

References
  1. Wolfson, Sam (October 5, 2019). "Haim: 'We can go toe-to-toe with any male rock band and blow them out of the water'". The Guardian. Retrieved October 31, 2019.
  2. "Now I'm In It - Single by HAIM on Apple Music". iTunes. Retrieved October 31, 2019.
  3. Quinlan, Keely (October 30, 2019). "Haim – "Now I'm In It" Video (Dir. Paul Thomas Anderson)". Stereogum. Retrieved October 31, 2019.
  4. Jones, Abby (October 30, 2019). "Haim: "Now I'm in It"". Pitchfork. Retrieved October 31, 2019.
  5. Pace, Lilly (October 30, 2019). "Haim Reveal Emotional Battle With Depression in New Song & Video "Now I'm In It"". Billboard. Retrieved October 31, 2019.
  6. Espinoza, Joshua (October 30, 2019). "HAIM Shares New Video for "Now I'm in It"". Complex. Retrieved October 31, 2019.
  7. "Now I'm in It // Haim". Tidal. Retrieved October 31, 2019.
  8. "Haim Chart History: Hot Canadian Digital Song Sales". Billboard. Retrieved July 6, 2020.
  9. "Ultratop.be – Haim – Now I'm in It" (in Dutch). Ultratip. Retrieved November 30, 2019.
  10. "NZ Hot Singles Chart". Recorded Music NZ. November 11, 2019. Retrieved November 9, 2019.
  11. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved November 9, 2019.
  12. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved March 3, 2020.
  13. "Haim Chart History (Digital Song Sales)". Billboard. Retrieved November 12, 2019.
  14. "Haim Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved November 12, 2019.
  15. "Now I'm In It - Single". Apple Music. Retrieved December 20, 2019.
  16. "SINGLES TO RADIO". The Music Network. Retrieved December 20, 2019.
  17. "Radio 1 Playlist". BBC. Archived from the original on November 22, 2019. Retrieved December 20, 2019.
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