NimbleTV

NimbleTV was a technology company that allowed subscribers to view live and time-shifted streams of over-the-air and cable television content on internet connected devices. The service was cloud-based and did not require hardware. The beta was rolled out in Spring 2012 and the service officially launched in New York City in December 2013.[1] NimbleTV has been described as a "slingbox and tivo put together" and as the "Anti-Aereo" service.[2] because unlike Aereo, NimbleTV's business model "improves existing pay TV and does not displace it." [3] Venture capital firms backing NimbleTV include Greycroft Partners, Tribeca Venture Partners and the Tribune Company.[4] NimbleTV was awarded the 2013 Tribeca Disruptive Innovation Award[5] and is a 2014 Edison Awards Nominee.[6]

In January 2015, NimbleTV shut down their service with a promise to launch an even "better product." A week after the shutdown, Synacor Inc. announced their acquisition of NimbleTV for its "technology that will enable [them] to deploy an authenticated, linear TV service" as well as "a team steeped in video expertise."[7]

Founders

Anand Subramanian, David C Peterson, Paul George, Marcos Trinidad

Packages

NimbleTV television packages were New York Add-On, New York Concierge, and NimbleTV India. All the packages came with monthly cloud-based HD-DVR plans ranging from 20–90hr/month, with the option of additional recording space.

  • New York Add-On service allowed subscribers with existing New York cable subscription (Time Warner Cable, Cablevision, Verizon FiOS and RCN) to stream 24 channels from most internet connected devices from any location on the globe.
  • New York Concierge service allowed subscribers with no previous cable subscription to sign up for a cable subscription package without dealing directly with the cable providers. The subscribed content was available on cloud and included up to 130 channels. The subscribed content could be accessed from any location on the globe.
  • NimbleTV Indian service allowed subscribers to view up to 64 Indian channels from any location on the globe.[8]

In May 2014, NimbleTV's CEO announced that NimbleTV will focus on expanding its Add-On product beyond the New York Metro area, starting with Chicago. [9]

In January 2015, the company was acquired by Synacor, Inc.[10]

References
  1. Flacy, Mike. "NimbleTV officially launches in NYC, streams cable shows to mobile". Digital Trends. Retrieved 10 December 2013.
  2. "Is NimbleTV the Anti-Aereo?". Bloomberg TV.
  3. Szalai, Georg. "Startup NimbleTV Launches Service that Offers Pay TV Packages Via Cloud". Hollywood Reporter.
  4. Stelter, Brian (2012-04-22). "https://www.nytimes.com/2012/04/23/business/media/nimbletv-aims-to-stream-tv-on-devices.html?pagewanted=all&_r=0". The New York Times. New York Times. External link in |title= (help)
  5. "Welcome". Tribeca Disruptive Innovation Awards.
  6. "Featured 2014 Nominees". Edison Awards.
  7. Spangler, Todd (14 January 2015). "Synacor Acquires NimbleTV, Startup That Streamed Live TV Online".
  8. Ruiz, Mario. "NimbleTV Launches in NYC: True "TV Everywhere" Finally Arrives in Metropolitan Region". Yahoo Finance.
  9. Kafka, Peter (2014-05-20). "NimbleTV Wants to Sell You the TV Everywhere You're Already Supposed to Have". Recode. Retrieved 20 May 2014.
  10. Kafka, Peter (2015-01-14). "Synacor Buys NimbleTV via "Acqui-hire"". Recode.
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