New Holland Brewing Company

New Holland Brewing Company is a company located in Holland, Michigan. The company operates a brewery and distillery, located on the city's northside, with a brewpub and restaurant, in both downtown Holland and Grand Rapids. The company's beers are sold at its restaurant and are distributed throughout 44 states and in exported to Canada, Europe and Asia.

New Holland Brewing Company
For Gezellig Times
LocationHolland, Michigan
Opened1996
Annual production volumeca. 47,000 US beer barrels (55,000 hL) (2019)
Owned byBrett VanderKamp
Active beers
Name Type
Tangerine Space Machine India Pale Ale
Lightpoint functional White Ale
Hoptronix Double IPA
The Poet Oatmeal Stout
Mad Hatter India Pale Ale
Dragon's Milk Bourbon Barrel Stout
Dragon's Milk White White Stout
Seasonal beers
Name Type
Lake & Trail Copper Lager
Ichabod Pumpkin Ale
Cabin Fever Brown Ale

History

Brett Vanderkamp and Jason Spaulding, the founders of New Holland Brewing Company, grew up together in Midland, Michigan, and later attended Hope College. In college Spaulding and Vanderkamp cultivated a love of homebrewing, which would bring them together again shortly after graduation. Their business plan took two years to formulate, but once complete, the pair quickly lined up investors, and in 1996 New Holland was founded in Holland, Michigan.[1]

Originally, their goal was to produce beer that was characteristically unique to Western Michigan. Their beer was well received, and the company increased production to just over 5,000 US beer barrels (590,000 l) in 2006. In 2007 the company increased production to over 7,500 US bbl (880,000 l).[2]

New Holland began distilling whiskey, rum and gin in 2005, and selling it in 2008.[3]

On August 23, 2018, New Holland Brewing Company announced that it will be re-branding its flagship Dragon's Milk Bourbon Barrel-Aged Stout.[4]

In June of 2020, New Holland underwent a re-brand, including a new logo and branding materials.

See also

References
  1. "New Holland Brewing". The American Breweriana Association. Archived from the original (HTML) on 2007-08-11. Retrieved 2007-12-09.
  2. "About Us". New Holland Brewing Company. Archived from the original (HTML) on 2007-10-28. Retrieved 2007-12-09.
  3. New Holland Brewing Co.'s distribution, in-house sale of spirits launched today
  4. GmbH, finanzen.net. "New Holland Brewing Company To Re-Brand Flagship Dragon's Milk™ Stout | Markets Insider". markets.businessinsider.com. Retrieved 2018-08-31.

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