Native Design

Native Design is a British design and innovation company [1] whose work has been used by companies and institutions such as ABinBev, Audi, Bang & Olufsen, Baxter, BBC, Bentley, Bowers & Wilkins, Canal Plus, Coloplast, Diageo, Ford, Here, HP, Illumina, Microsoft, Nespresso, Novo Nordisk, Pernod Ricard, SFR, Skype, Santander, and Veon.[2][3][4][5]

Native Design Ltd.
TypeIndependent
FoundedSeptember 1997 (1997-09) in London, England
HeadquartersLondon and San Francisco
Area served
Worldwide
Key people
Morten Warren, Founder and CEO

Marcus Hoggarth, President and CCO

James Hilton CCO

Sarika Haggipavlou, CFO and COO
ServicesStrategy
User experience
Digital and Physical Product design
Interaction design
Service design
Industrial design
Engineering
Technology services
Business Transformation and Consulting
Product development
Number of employees
200
Websitenative.com

Native works across the spectrum from automotive to consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and employs 200 staff.

History and work

Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's "Below the Waste" album.

After the success of their early work, the company developed a long-standing relationship [6] and collaboration with Bowers & Wilkins, designing earphones [7] the Zeppelin iPod dock and loudspeaker [8] and the PM1 loudspeaker.[9] Morten is credited with being responsible for today's sleek, contemporary shape.[10]

Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens, which "aims to help designers move between physical and digital platforms seamlessly".[11] In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.[12]

Native was commissioned to create the new user experience and homepage for the BBC in 2015.[13]

Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity.[14][15][16] The creation "has been so successful for Coloplast that it is now embedded in the culture of the company worldwide" and set a new standard for products that make independent living easier for people with intimate healthcare needs.[17] Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".[18]

Native was recently honoured with the International Design Excellence Gold Award[19] for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS). It was created in response to global research and identifies the digital & physical experiences that people want when they no longer need to drive. AVS is a demonstration platform that reimagines transportation choice and business models beyond the SUV.[20] The work generated hundreds of new patents for Ford[19]

Awards and recognition

The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).[21]

References
  1. Dowdy, Clare. "Brand Britain". Monocle. Retrieved 20 June 2017. (subscription required)
  2. Baker, Hannah. "Native Design's Morten Warren". Director. Retrieved 25 July 2017.
  3. Oakes, Omar. "AKQA co-founder James Hilton resurfaces at design studio Native". Campaign. Retrieved 25 July 2017.
  4. Oster, Erik. "AKQA Co-Founder James Hilton Joins Design Studio Native as Co-CCO". Adweek. Retrieved 25 July 2017.
  5. Dawood, Sarah. "AKQA co-founder James Hilton moves to Native". Design Week. Retrieved 25 July 2017.
  6. Nobuyuki, Fu (2017). Speaker Book 2017. ONGAKU SHUPPAN-SHA. p. 14.
  7. Dowdy, Clare. "Design space: A more ergonomic earphone". Financial Times. Retrieved 20 June 2017.(subscription required)
  8. Ozler, Levent. "A Zeppelin in the Livingroom". Dexigner. Retrieved 20 June 2017.
  9. "Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren". Bowers & Wilkins Blog. Retrieved 20 June 2017.
  10. https://www.mrporter.com/journal/journal_issue115/9
  11. Dawood, Sarah. "Hewlett Packard to launch dual-screen desktop computer". Design Week. Retrieved 20 June 2017.
  12. http://www.danielhuang.com/Laserjet-Refresh
  13. Baker, Hannah. "Morten Warren, Native Design". Director. Retrieved 20 June 2017.
  14. Oakes, Omar. "Google's wearable clothes idea wins Cannes Grand Prix for Product Design". Campaign. Retrieved 20 June 2017.
  15. "Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA". Youtube. Retrieved 20 June 2017.
  16. Gwynn, Simon. "UK companies lead nominations in Product Design Lions". Campaign. Retrieved 20 June 2017. (subscription required)
  17. Cheves, Olivia. "SHOREDITCH STUDIO WINS INTERNATIONAL ACCLAIM FOR INSPIRING DESIGNS". Made in Shoreditch. Retrieved 29 June 2017.
  18. "Top 25 Most Innovative Companies 2016". Forbes. Retrieved 20 June 2017.
  19. IDSA (24 September 2018). "The Definitive Autonomous Car Experience".
  20. "Native Design Honored With International Design Excellence Gold Award". NBC 2. 24 September 2018.
  21. "Morten Warren, I/IDSA". IDSA. Retrieved 28 June 2017.
  22. "Zeppelin iPod Speaker Dock". Industrial Designers Society of America - IDSA. 2010-05-23. Retrieved 2017-03-14.
  23. "BEST IN SHOW - Coloplast Design DNA". Industrial Designers Society of America - IDSA. 2015-07-06. Retrieved 2017-04-03.
  24. "Cannes Lions Winners :: Cannes Lions Archive". www.canneslionsarchive.com. Retrieved 2017-03-14.
  25. "online-exhibition | Red Dot Award: Product Design". red-dot.de. Retrieved 2017-03-31.
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