Natella Krapivina

Natella Krapivina (Russian: Нателла Крапивина, 7 April 1982) is a Ukrainian producer and director who has worked extensively with Ukrainian singer LOBODA. She produces the travel show "Oryol i Reshka" and works for the TV channels Inter and Pyatnica!

Natella Krapivina
Born
Natella Vagif qizi Alieva

(1982-04-07) 7 April 1982
Ashgabat, Turkmen SSR, Soviet Union
OccupationRecord producer, television producer, film producer, director
ChildrenSofia Krapivina
AwardsTEFI, Teletriumph, M1 Music Awards, Yuna

Biography

Krapivina was born in Ashgabat and lived in Turkmenistan until age 11. In 2003, she graduated from the faculty of international law at the Kiev Institute of International Relations.

TeenSpirit Studio

While at the institute, Krapivina created her own production studio, which she called "TeenSpirit". She later launched the travel show "Oryol i Reshka".[1] Together with partners Helen Synelnykova and Yevgen Synelnykov, they created a novelty on the Russian-speaking segment of Ukrainian television. TeenSpirit studio is also engaged in the production of videos and TV programs, among which the most popular are "Vokrug M" with Lesia Nikituk and "Kitchen with Dmitry Shepelev".

LOBODA

In 2010, Krapivina met Ukrainian singer-songwriter Svetlana Loboda, and has since become her record producer.[2][3]

Krapivina on working with Loboda:

"She is the only artist on the Ukrainian scene that is capable of absolutely any experiments."[4]

Gadar

In partnership with Loboda and her sound producer Mikhail Koshevoy, Krapivina founded the music label BogArt, which released the first single by rapper Gadar, titled "Не плачь".

The collaboration between LOBODA and Gadar is seen as the beginning of a popularization of urban culture in Ukraine.[5]

Projects

TeenSpirit Studio TV shows and TV projects

TeenSpirit Studio films
  • 2016 – Oryol i Reshka. New year ("Pyatnica!")

Videography

Awards and nominations

Television projects
Year Award Category Name The result
2014 TEFI Entertainment program "lifestyle" "Орел и решка. На краю света" Won[6]
2015 Teletriumph Infotainment program "Орел и решка" Won
2016 TEFI Entertainment program "lifestyle" "Орел и решка. Кругосветка" Won[7]
2016 Teletriumph Infotainment program "Орел и решка" Won

Videos
Year Award Category, work The result
2015 Yuna Best music video ("Смотришь в небо" feat. EMIN) Nominated
2015 M1 Music Awards Clip of the year ("Пора домой") Won
2016 Yuna Best music video ("Пора домой") Nominated
2016 RU.TV Awards-2016 Video on the road ("Пора домой") Nominated
2016 M1 Music Awards Clip of the year ("К чёрту любовь") Won
2017 Yuna Best music video ("К чёрту любовь") Expected

References
  1. ""Oryol i Reshka" will be shown hell and paradise places of the world". 3 November 2016. Retrieved 3 November 2016.
  2. "Producer of the LOBODA Natella Krapivina about his personal life: "I am not alone, but lonely"". 10 March 2015. Retrieved 10 March 2015.
  3. "Natella Krapivina: "Ideas rule the World!"".
  4. "Producer of the Svetlana Loboda: "We create real space ship"".
  5. "LOBODA has announced the launch of a new project". 28 September 2016. Retrieved 28 September 2016.
  6. "The travel show "Орел и решка. На краю света" became the winner of award TEFI-2014". 1 July 2014. Retrieved 1 July 2014.
  7. "Was named the first winners of TEFI-2016". 28 June 2016. Retrieved 28 June 2016.
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