Mykal Cushnie

Michael Edward Cushnie (born 28 December 1980) also known as Mykal Cushnie, is a Jamaican film director, film producer and editor.[1] He is most recognized for his work on Magnum Kings and Queens of Dancehall - the Jamaican dancehall version of American Idol, The Wray & Nephew Contender - The Jamaican version of Mark Burnett's original boxing reality series The Contender,[2] and Mission Catwalk[3]- The Jamaican version of Project Runway. He is the CEO of DSE Media and founder of Edward Cushnie Films.[4]

Mykal Cushnie
Born
Michael Edward Cushnie

(1980-12-28) 28 December 1980
Kingston, Jamaica
NationalityJamaican
EducationWolmer's Schools for Boy's, Kingston Technical
Alma materUniversity of Technology, New York Film Academy
OccupationFilm director, cinematography, editor
Years active2003–present

Early life

Cushnie was born at The University of the West Indies Hospital in Kingston, Jamaica, to mother Beverline and father Albert, and is the youngest of three children.[5] He attended the Wolmer's Schools for Boys,[6] and went on to pursue a course in engineering at the University of Technology, Jamaica, before dropping out to pursue his passion of story telling[5] and television.[7]

Career

After dropping out of University, Cushnie interned at Jamaican cable station Hype TV where he tried his at hand at directing, filming, and editing.[7] This piqued his interest as a director, which led to him directing a few music videos for Jamaican reggae-dancehall acts such as Capleton, Richie Spice, & I-Wayne under the tutelage of established directors Delano Forbes of Phase Three,[8] and Asha Michael.[7] In pursuit of becoming certified, Cushnie enrolled at The New York Film Academy where he studied film and script writing.[7] In 2007, he returned to Hype Tv for a short stint, before deciding to form his own company DSE Media, an acronym for Direct. Shoot. Edit.[7]

DSE media, is considered one of Jamaica's leading post production houses,[9] and was founded with the vision of creating a complete production facility, where an idea could be developed from start to finish. DSE Media produces and offering post production services for commercials, music videos, reality TV series, short films and documentaries. One of the companies most recognizable commercials, so-called behind the scenes features, was for the Jamaica Tourist Board's Project Gold,[10] which featured Usain Bolt in a series of Jamaican advertisements.[9] Under the DSE Media banner, he also founded Edward Cushnie Films, which is intended to develop, expose and train youths in post production and filming.[4]

Film

In 2007, Cushnie worked on two Jamaican movie projects for FireFly Films. The first was Betta Mus Come,[11] where Cushnie was a camera operator under the direction of Jamaican film director Storm Saulter,[12] and for the second film Candy Shop,[13] where he retained the role of assistant director.[7]

TV series

His passion for telling stories would pay off, when DSE Media partnered with College Lifestyle magazine to create and produce the College Lifestyle TV series.[3] This would lead to DSE media being hired for post production services for Barbadian international model and BET host, Leah Marville's reality series Passport 246.[14] However, it would be Cushnie's work with the Irish-born, Jamaican producer Mark Kenny, that would establish DSE Media, and Cushnie, as one of Jamaica's premiere post production facilities. Cushnie's work on reality series The Wray & Nephew Contender and Magnum Kings and Queens of Dancehall,[7][15] resonated throughout the industry after both shows shot to local popularity.[2] In 2011, Cushnie used his creative direction and post production services on the Jamaican reality series Mission Catwalk, which was fashioned from Project Runway.[16]

In 2010, in partnership with Jamaica producer Kibwe McGann,[17] Cushnie directed and shared executive producer responsibilities on BET-Centric's lifestyle series SPLASH![18] which, in 2011, was commissioned to produce a second season.[5]

Documentaries

In 2009, Cushnie was invited by Kimala Bennett to supervise post production on her social documentary Combing through the Roots: Politics of black hair in Jamaica.[7][19] In the same year, Guyanese attorney and film director Dr Claimont Chung chose DSE Media for W.A.R. Stories,[20] a documentary on the life of the historian, author and activist, Walter Rodney.[7][21] The documentary was screened at the University of the West Indies, Jamaica and at the Reggae Film Festival in late 2009 and, by January 2010,[7] the documentary debuted in New York[22] and in February at the University of Dar es Salaam in Tanzania, Africa.[7]

In August 2012, Cushnie left Jamaica for Africa with Donisha Prendergsat - granddaughter of Bob Marley - and reggae singer Kelissa McDonald, to film his new documentary, 50 Days in Afrika. The documentary was filmed in 50 days and journeyed across five African countries: Egypt, Ethiopia, Ghana, Nigeria and South Africa. The documentary highlighted Africa's contribution to the global film industry.[23] The name of the documentary 50 Days in Afrika is also significant, as it was coined to recognize Jamaica's 50th celebration of independence from slavery and British rule.[24]

Music videos

Cushnie first started music videos while working at Hype TV. While there he worked alongside established Jamaican directors such a Ras Kassa, Ras Tingle, Jay Will and Kimala Bennett.[7] Since branching out to open DSE Media, he has worked on video projects for some of reggae and dancehall's biggest acts such as: Stephen Marley, Damian Marley, Etana, I Wayne, Busy Signal, Jah Cure, Sean Paul, Tami Chynn and Floyd West.[25][26] Cushnie's most successful videos include the Ras Kassa's "Tic Toc", which was Busy Signal/VP Records nominated video of the year,[27] and The Matrimoney movie video, featuring Sean Paul, Tami Chynn, Lady Saw, Fambo, DJ liquid, Tifa and Wayne Marshall, considered to be the new standard by which Jamaican music medley's are judged.[28]

References
  1. "Act 1: Take 8... On Love - Lifestyle". JamaicaObserver.com. 13 February 2011. Retrieved 8 August 2014.
  2. "MJK Productions sets new height for local TV, boxing - Business". JamaicaObserver.com. 20 February 2011. Archived from the original on 23 February 2011. Retrieved 8 August 2014.
  3. "Caribbean Fashion Style Journal". Cfstyle.com. Archived from the original on 7 October 2011. Retrieved 8 August 2014.
  4. https://web.archive.org/web/20101204012002/http://www.dsecreative.com/main/bio.html. Archived from the original on 4 December 2010. Retrieved 14 August 2011. Missing or empty |title= (help)
  5. "My Kingston - Mykal Cushnie". Jamaicaobserver.com. Archived from the original on 30 June 2011. Retrieved 8 August 2014.
  6. "THE News-Home of Wolmerians on 9 planets ... and counting! - Sponsor: caribbeancrossroads.com". Paracletus.0catch.com. Retrieved 8 August 2014.
  7. "Jamaica Gleaner News - Driven! Mykal Cushnie charts own course in film-making - Entertainment - Sunday | May 2, 2010". Jamaica-gleaner.com. 2 May 2010. Retrieved 8 August 2014.
  8. "The MOnday Interview: Forbes Family - Phase 3 leads big comback - Monday | September 12, 2005". Jamaica Gleaner. 12 September 2005. Archived from the original on 8 January 2009. Retrieved 8 August 2014.
  9. https://web.archive.org/web/20120425122712/http://inkwellsurf.org/?p=980. Archived from the original on 25 April 2012. Retrieved 14 August 2011. Missing or empty |title= (help)
  10. "BTS: The Jamaica Tourist Board 2010 Global Advertising Campaign - PROJECT GOLD". YouTube. Retrieved 8 August 2014.
  11. "Better Mus Come official trailer". YouTube. 1 June 2010. Retrieved 8 August 2014.
  12. "Talks to Storm Saulter About Better Mus' Come". YardEdge. 28 September 2010. Retrieved 8 August 2014.
  13. "Candy Shop Teaser". YouTube. 11 May 2008. Retrieved 8 August 2014.
  14. https://web.archive.org/web/20120425122712/http://butterfly-productions.org/2010/11/20/leah-marville-presents-passport-246/. Archived from the original on 25 April 2012. Retrieved 14 August 2011. Missing or empty |title= (help)
  15. http://www.redcarpetshelley.com/component/content/article/495?format=pdf. Retrieved 14 August 2011. Missing or empty |title= (help)
  16. "Caribbean Fashion Style Journal". Cfstyle.com. Archived from the original on 7 October 2011. Retrieved 8 August 2014.
  17. https://web.archive.org/web/20120403140028/http://www.jamyahso.com/index.php?option=com_content&view=article&Itemid=29&id=103:kibwe-mcgann. Archived from the original on 3 April 2012. Retrieved 14 August 2011. Missing or empty |title= (help)
  18. https://web.archive.org/web/20110718122654/http://wunmagazine.com/2010/04/splashing-into-centric/. Archived from the original on 18 July 2011. Retrieved 14 August 2011. Missing or empty |title= (help)
  19. ""Combing through the Roots: the Politics of Hair in Jamaica" | Marketing and Communications Office, The University of West Indies at Mona". Myspot.mona.uwi.edu. 9 December 2008. Retrieved 8 August 2014.
  20. "W.A.R. stories". Rootsculturemedfia.com. 14 August 2011. Retrieved 14 August 2011.
  21. "Roots And Culture Media Press Kit". Rootsculturemedia.com. Retrieved 8 August 2014.
  22. "ATTN: Shadow And Act HAS MOVED —> » NYC Screening – W.A.R. Stories: Walter Anthony Rodney". Shadowandact.com. 18 January 2010. Retrieved 8 August 2014.
  23. "Ghana Business News". Ghana Business News. Retrieved 8 August 2014.
  24. "The Best of Jamaican Culture: OUT OF AFRICA: Jamaican filmmaking trio hit the trails for inspiration, adventure". TALLAWAH Magazine. 16 August 2012. Retrieved 8 August 2014.
  25. https://web.archive.org/web/20100324032720/http://dsecreative.com/main/ework.html. Archived from the original on 24 March 2010. Retrieved 14 August 2011. Missing or empty |title= (help)
  26. "Archived copy". Archived from the original on 5 April 2017. Retrieved 14 August 2011.CS1 maint: archived copy as title (link)
  27. "ras kassa". Frequency. Archived from the original on 3 April 2012. Retrieved 8 August 2014.
  28. https://web.archive.org/web/20110731231321/http://mamachel.com/2011/07/on-my-radar-matrimoney-riddim-medley-starring-wayne-marshall-lady-saw-zj-liquidtifa-chico-mr-g-sean-paul-fambo/. Archived from the original on 31 July 2011. Retrieved 14 August 2011. Missing or empty |title= (help)
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