Muzungu Sisters

Muzungu Sisters is a fashion company founded in 2009[1] (launched in 2011)[2] by Tatiana Casiraghi and Dana Alikhani. The word "Muzungu" is Swahili, meaning "traveler"[3] or "wanderer."[4]

Mission

They "commission handcrafted goods" from artisans in obscure, far-out communities who otherwise might never have been discovered.[5] They are a "sustainable" company that stresses "fair labor practices."[2]

The founders

Dana Alikhani

She is the daughter of Iranian businessman Hossein Alikhani. According to their official website, Alikhani was born in Cypress, studied Social Anthropology at SOAS University of London, and then, while pursuing a master's degree at Columbia, decided to focus on "ethical labour practices."[4] Alikhani worked for the UNHCR prior to establishing herself as Casiraghi's "Muzungu Sister."

Tatiana Casiraghi

Tatiana Casiraghi, née Santo Domingo, is Brazilian on her mother's side, Columbian on her father's side, and married to Andrea Casiraghi, the eldest son of Caroline, Princess of Hanover. Casiraghi has a BFA in visual communications, with a concentration in photography, from the American University in London.[4] She worked in fashion and publishing prior to business partnership with Alikhani.

Headquarters

Muzungu Sisters Ltd. is based in London. They have a showroom at 242 Acklam Road. The retail is done primiarlily online, via their official website, MuzunguSisters.com, and mass retailers like YOOX Net-a-Porter Group. However, the company does "pop-ups"[6] periodically around the world. The first pop-up was held in London.[3]

References
  1. Ximénez, Mario (22 February 2012). "Tatiana Santo Domingo's Conscious Brand". Revista Vanity Fair (in Spanish). Condé Nast. Retrieved 14 November 2020.
  2. "The Responsible Brand Muzungu Sisters". QP Fashion & Lifestyle Magazine. Retrieved 14 November 2020.
  3. "Tattiana Santo Domingo and Dana Alikhani: Muzungu Sisters - Great New…". 2020-11-14. Archived from the original on 2020-11-14.
  4. "Our Founders". Muzungu Sisters. Muzungu Sisters Ltd. Retrieved 14 November 2020.
  5. Guellaty, Sofia. "Muzungu Sisters Basket". Vogue Arabia. Condé Nast. Retrieved 14 November 2020.
  6. Williamson, Sue (14 December 2015). "It's All About Muzungu Sisters" (Online). W Magazine. Condé Nast. Retrieved 14 November 2020.
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