Motor Trader Magazine

Motor Trader Online is the motoring guide in Malaysia published by PROTO Malaysia Sdn. Bhd.

Motor Trader Online
FrequencyWeekly
PublisherPROTO Malaysia Sdn. Bhd
FounderSir John Madejski
Year founded1998
CompanyPROTO Malaysia Sdn. Bhd
CountryMalaysia

Started by British entrepreneur Sir John Madejski in 1998, following the sale of his Auto Trader classifieds magazine in the UK, Motor Trader magazine employs a similar layout to Auto Trader: cars are broken down into colour-coded sections according to car segments. In 2011, Sir John Madejski sold Motor Trader magazine and the company MTM Multimedia Sdn Bhd to Japanese conglomerate, PROTO Corporation.[1] The company MTM Multimedia Sdn Bhd became PROTO Malaysia Sdn Bhd in March 2012.

Motor Trader Magazine won Advertising & Marketing's Motor Vehicle Magazine of the Year in 2011[2] and 2013.[3][4]

Motor Trader Magazine's website lists over 41,000 cars, updated in real time. Motor Trader Magazine and its website are viewed as "go-to" sources of information about cars, both new and used, in Malaysia.[5][6] Motor Trader website was described as "one of the most popular review and classified sites" in the automotive category in Malaysia by Marketing Magazine[7] based on the results of a study made by Effective Measure,[8] the market research analysts for online media in September 2013.

Since 2012, Motor Trader has been the content provider for the Yahoo! Malaysia Autos page.[9][10]

In addition to Motor Trader Online (The Motoring Guide) and motortrader.com.my, there are also iOS[11] and Android[12] mobile phone apps to enable car buyers to look up classifieds listings on their smartphones and tablets. (UPDATED) Motor Trader app is no longer being supported. While there is no more app, Motor Trader Online is still fully accessible & responsive to all media devices.

References
  1. "PROTO [IR Information] News Release". proto-g.co.jp. Retrieved 19 April 2014.
  2. "Motor Trader | adQrate Media Exchange". adqrate.com. Retrieved 19 April 2014.
  3. Advertising + Marketing annual Magazine of the Year survey 2013
  4. "Lighthouse Independent Media | Advertising + Marketing magazine (Malaysia)". lighthouse-media.com. Retrieved 19 April 2014.
  5. "6 Motoring Resources in Malaysia". expatgomalaysia.com. Retrieved 19 April 2014.
  6. "Five simple ways to reduce fuel cost – Business News | The Star Online". The Star. Malaysia. Retrieved 19 April 2014.
  7. "Malaysian's Ignite Online Passion For Car Culture". marketingmagazine.com.my. Retrieved 19 April 2014.
  8. "Media Coverage – Effective Measure". effectivemeasure.com. Archived from the original on 7 April 2014. Retrieved 19 April 2014.
  9. "Asia Media Journal – Yahoo Malaysia Pens Content Deal With Motor Trader". Archived from the original on 15 February 2013. Retrieved 19 April 2014.
  10. "Latest Autos News | Auto News Headlines – Yahoo Malaysia News". Yahoo! News. Retrieved 19 April 2014.
  11. "Motor Trader: Used Car Searching Engine on the App Store on iTunes". iTunes Store. Retrieved 19 April 2014.
  12. "Motor Trader (Official App) – Android Apps on Google Play". Google. Retrieved 19 April 2014.
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