Morten Middelfart

Morten Middelfart (born October 2, 1970) is a Danish-born, American serial entrepreneur, inventor, and technologist. He is best known for inventing the Lumina Analytics Radiance AI platform, as well as the TARGIT software for business intelligence and analytics. Middelfart is currently the founder/Chief Data Scientist of Lumina Analytics, Advisory CIO of Genomic Expression and founder of Social Quant. With seven U.S. patents[1] for his work in business intelligence and analytics software, Middelfart holds the most patents of any Danish person working in software.[1]

Morten Middelfart
Born (1970-10-02) October 2, 1970
Hjørring, Denmark
EducationAalborg University (PhD.),
Rushmore University (Doctoral Degree),
Henley Management College (MBA)
OccupationInventor, Entrepreneur
Known forCofounding Lumina Analytics and inventing the Radiance AI platform
Developer of TARGIT Business Intelligence software
TitleChief Data Scientist/Co-founder of Lumina Analytics

Lumina Analytics and Radiance

In 2015 Middelfart cofounded Lumina Analytics, which uses artificial intelligence and machine learning technologies to uncover corporate risk by sifting through massive amounts of information.[2] Lumina’s Radiance platform is a disruptive search technology that automates internet searches to identify risks and threats through initial vetting and continuous monitoring of employee or customer behavior.

In 2020, Lumina was recognized by Goldman Sachs as one of the top 100 Most Intriguing Entrepreneurs in the World.[3] During the global COVID-19 pandemic, Lumina assisted by directing its Radiance platform to help identify future hot-spots of the virus.[4]

Early Entrepreneurship

Middelfart founded an analytics company, Morton Systems, in 1996, and became CTO of TARGIT following TARGIT's acquisition of his business in 1997. After the acquisition, TARGIT transitioned from reselling enterprise software systems to developing and selling business intelligence and analytics software.[5] In 2014, Middelfart left TARGIT and founded Social Quant,[6]a social media optimization service. In 2015, Middelfart joined Genomic Expressions, which uses data analytics to offer treatment ideas for cancer patients.[7]

Patents and Inventions

Middelfart holds seven U.S. patents[3][4][8][9][10][11][12] (and 25 patents worldwide) for developments within business intelligence and analytics software, placing him among the top 1.8% of all active inventors.[1] His inventions pertain primarily to graphical representation of OLAP-structured of data within a business intelligence and analytics platform, methods of retrieving data from the platform, and the processing of natural language and multi-lingual queries to the data warehouse through the platform.[13][14] Middelfart is the most prolific Danish inventor in the field of database technology.[1]

Middelfart has one patent application pending with the U.S. Patent and Trademark Office, focused on the intelligent processing of user queries in natural language into a business intelligence platform.

In addition to his patents, Middelfart's work incorporates the OODA loop process within business intelligence and data warehousing.[15] The concept, as first developed by USAF Colonel John Boyd, describes the way individuals and organizations gather information, decide on a course of action based on that information, and carry out the decision.

Academic Path

Middelfart holds a PhD from Aalborg University, a doctoral degree from Rushmore University (non-accredited institution), and an MBA from Henley Management College. His research concentrates on "human-computer synergy",[16] Big Data, and how computing power and human interaction can be used to make faster, more effective decisions in general.[17][18][19][20][21]

Middelfart is the author of two books as a function of this research, namely: CALM: Computer Aided Leadership & Management and Sentinel Mining. In addition, he is the co-author of the books: Enabling Real-Time Business Intelligence and Business Intelligence.

Middelfart's work has been cited in work dedicated to exploring knowledge base inspection.[16] He has also published several peer-reviewed articles that outline his philosophy and technological developments in detail.[17][18][19][20][21]

Middelfart has been guest lecturer at Information Technologies for Business Intelligence Doctoral College,[22] Third European Business Intelligence Summer School,[23] and Alborg University.[24]

Personal life

Middelfart is an active skydiver, with more than 1,700 skydives and BASE jumps to his name. Middelfart incorporates the experiences from skydiving into his OODA research when dealing with extreme emotions and stress.

In addition, Middelfart has been a supporter of entrepreneurship in the movie industry by joining the board of Folio,[25] as well as being an early investor in the movie: Inheritance (non-credited).

References
  1. "Assessment of Dr. Middelfart's patent activity as inventor" (PDF). Morton.dk. Retrieved 20 November 2014.
  2. "Tampa tech firm raises $6.5 m". Tampa Bay Business Journal. Retrieved 9 October 2017.
  3. "Lumina Honored by Goldman Sachs for Entrepreneurship". finance.yahoo.com. Retrieved 2021-01-08.
  4. Manning, Margie (2020-03-27). "Tampa's Lumina puts AI tech to work to see the future of Covid-19". St Pete Catalyst. Retrieved 2021-01-08.
  5. "Big data: Nr dine data kommer helt ud af kontrol". Computerworld.dk. 2012-08-31. Retrieved 20 November 2014.
  6. "Tampa Twitter service startup earns local private equity". Tampa Bay Business Journal. Retrieved 6 July 2015.
  7. "Your cancer treatment can be determined by an algorithm". ing.dk. 2015-03-22. Retrieved 25 June 2015.
  8. "Hyper related OLAP". Patft.uspto.gov. Retrieved 20 November 2014.
  9. "Integration of documents with OLAP using search". Patft.uspto.gov. Retrieved 20 November 2014.
  10. "Method and user interface for making a presentation of data using meta-morphing". Patft.uspto.gov. Retrieved 20 November 2014.
  11. "Presentation of data using meta-morphing". Patft.uspto.gov. Retrieved 20 November 2014.
  12. "Database track history". Patft.uspto.gov. Retrieved 20 November 2014.
  13. "US Patent & Trademark Office, Patent Full Text and Image Database". Patft.uspto.gov. Retrieved 20 November 2014.
  14. "Dansk it-direktør får sin anden ph.d. - om algoritmer - Computerworld". Computerworld.dk. 2012-09-07. Retrieved 2013-06-26.
  15. "Thinking Radically: Dr. Morten Middelfart, CTO of TARGIT » The TEC Blog". Blog.technologyevaluation.com. 2011-09-19. Retrieved 2013-06-26.
  16. "Knowledge visualization for evaluation tasks". Academic.research.microsoft.com. Retrieved 20 November 2014.
  17. "Using Sentinel Technology in the TARGIT BI Suite" (PDF). Comp.nus.edu.sg. Retrieved 20 November 2014.
  18. Middelfart, Morten; Bach Pedersen, Torben (2011). The Meta-Morphing Model Used in TARGIT BI Suite. Lecture Notes in Computer Science. 6999. pp. 364–370. doi:10.1007/978-3-642-24574-9_52. ISBN 978-3-642-24573-2.
  19. Middelfart, Morten; Pedersen, Torben Bach; Krogsgaard, Jan (2010). Efficient Discovery of Generalized Sentinel Rules. Lecture Notes in Computer Science. 6262. pp. 32–48. doi:10.1007/978-3-642-15251-1_3. ISBN 978-3-642-15250-4.
  20. Middelfart, Morten; Pedersen, Torben Bach (2009). Discovering Sentinel Rules for Business Intelligence (PDF). Lecture Notes in Computer Science. 5690. pp. 592–602. Bibcode:2009LNCS.5690..592M. doi:10.1007/978-3-642-03573-9_49. ISBN 978-3-642-03572-2.
  21. Middelfart, Morten (2007). "Improving business intelligence speed and quality through the OODA concept". Proceedings of the ACM tenth international workshop on Data warehousing and OLAP - DOLAP '07. Dl.acm.org. p. 97. CiteSeerX 10.1.1.581.2960. doi:10.1145/1317331.1317349. ISBN 9781595938275. S2CID 21374821.
  22. "Contact associated institutions | IT4BI-DC". webcache.googleusercontent.com. Retrieved 2021-01-08.
  23. "Third European Business Intelligence Summer School (eBISS 2013)". cs.ulb.ac.be. Retrieved 2021-01-08.
  24. "GroBig: Growth Hacking the World with Big Data". www.en.aau.dk. Retrieved 2021-01-08.
  25. "Brothers grab funding for movie industry startup | Business Observer". Business Observer. 2015-07-23. Retrieved 2021-01-08.
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