Mor Furniture

Mor Furniture is an American furniture retailer, based in San Diego, California. Mor Furniture for Less is currently one of the largest furniture retailers[1] in the United States as of 2010.[2] The company owns and operates 29 stores and 10 warehouses in 7 states, including California, Washington, Oregon, Idaho, Nevada, Arizona and New Mexico.[3]

Mor Furniture for Less, Inc.
IndustryFurniture
Founded1977 (1977)
Headquarters
San Diego, California, United States
Key people
Richard Haux, Sr. (Founder)
Richard Haux Jr. (CEO)
Robert Kelley, (VP of Marketing)
Harold Linebarger (VP of Sales)
Matt Tranchina (CFO)
ProductsFurniture
WebsiteMorFurniture.com

History

The company started in 1977 when Richard Haux, Sr. opened a small waterbed store San Diego, California. At the time, Waterbeds were popular and the company quickly grew into a leading Waterbed retailer in locations throughout San Diego County.

In 1983 the company grew and opened locations in Spokane, Washington, followed by Portland, Oregon in 1984. By 1987, there were stores located in San Diego, Portland, Spokane, and Seattle, Washington under the direction of Richard Haux, Sr. and Robert Kelley.

Throughout the 1990s, Mor Furniture for Less was known as Superstores of America[4] with stores under the name Bedroom Superstore. At the time, the company sold only bedroom furniture and mattresses in select cities in Washington, Oregon, and California. Later, the company added a living room furniture store called America's Sofa Super Store.

In the year 2000, Superstores of America became Mor Furniture for Less, Inc. and converted its showrooms to include Bedroom, Living Room, Dining Room and Kid's Room furniture.

Today, Mor Furniture for Less is owned and operated by Richard Haux Sr and Richard D. Haux Jr, CEO, in addition to Senior Management including Robert Kelley, Vice President of Marketing, Harold Linebarger, Vice President of Sales and Matt Tranchina, CFO.

Locations

In 2013, the company expanded again, into its 28th furniture store in Salem, Oregon.[5]

In 2012, Mor Furniture for Less expanded into five new showrooms, including two new furniture stores in the Coachella Valley, California,[6] in the cities of Cathedral City and Rancho Mirage, as well as new furniture stores in Lynnwood[7] and Marysville,[8] Washington and Rancho Cucamonga,[9] California.

As of 2011, Mor Furniture for Less was the 30th largest furniture retailer in the United States, up from #33 in 2009[10] in the nation's largest furniture retailers, an increase from #39[11] in 2008, according to Furniture Today. In December 2009, Mor Furniture for Less signed one of the biggest industrial leases[12] in San Diego County for its furniture warehouse. By the end of 2011, Mor Furniture for Less operated 22 showrooms, including the newest in Tri-Cities, Washington.[13]

In 2010, Mor Furniture for Less added 6 new stores[14] and another in 2011[15] becoming the largest bedroom, living room and dining room furniture company in the Western United States, with locations throughout New Mexico, Arizona, California, Idaho, Oregon, Nevada, and Washington.

Awards

In 2010, San Diego Union-Tribune readers voted Mor Furniture for Less Best Furniture Store[16] and Best Mattress Store.[17]

In 2011, San Diego Union-Tribune readers again voted Mor Furniture for Less Best Furniture Store[18]

In 2012, San Diego Union-Tribune readers, for the third time in a row, voted Mor Furniture for Less Best Furniture Store[19] and Best Mattress Store.[20]

In 2013, San Diego Union-Tribune readers, for the fourth time in a row, voted Mor Furniture for Less Best Furniture Store[21] and Best Mattress Store.[22]

In 2014, Mor Furniture for Less President and C.E.O., Rick D. Haux, was named Entrepreneur of the Year in the San Diego region for Family Business [23]

In 2014, San Diego Union-Tribune readers, for the fifth time in a row, voted Mor Furniture for Less Best Furniture Store[24] and Best Mattress Store.[25]

References
  1. [Furniture Today. December 21, 2009
  2. [The Press Enterprise. April 30, 2010
  3. The Tigard Times. MOR Furniture to move into vacant Tigard ‘big box’ Archived 2011-07-17 at the Wayback Machine
  4. [Furniture today. http://www.furnituretoday.com/article/441282-Changing_cast_in_Top_100.php 12-21-09]
  5. Furniture chain opens its first Salem area store
  6. RETAIL: Mor Furniture enters Coachella Valley
  7. Mor Furniture for Less Grows in Seattle Market With 24th Furniture Store
  8. Mor Furniture for Less Opens 5th Washington Furniture Store in Smokey Point
  9. Mor Furniture for Less Opens 23rd Showroom in Rancho Cucamonga, CA
  10. Who's who among the leading stores. Furniture Today, May 25, 2009, p. 26.
  11. Who's who among the leading stores. Furniture Today, May 26, 2008, p. 26.
  12. Howard, Bob. Mor Furniture Signs Largest Industrial Lease. December 30, 2009 Archived January 19, 2010, at the Wayback Machine
  13. Mor Furniture for Less Opens 22nd Showroom in Tri-Cities, WA
  14. [Mor Furniture in Riverside.
  15. [Retail, dining selections growing in National City.
  16. San Diego Union-Tribune Best Local Furniture. August, 2010
  17. San Diego Union-Tribune Best Mattress Store. August, 2010
  18. San Diego Union-Tribune Best Furniture Store. August, 2011
  19. San Diego Union-Tribune Best Furniture Store. August, 2012
  20. San Diego Union-Tribune Best Mattress Store. August, 2012
  21. San Diego Union-Tribune Best Furniture Store. August, 2013
  22. San Diego Union-Tribune Best Mattress Store. August, 2013
  23. Ernst & Young EY Entrepreneur Of The Year.July, 2014
  24. San Diego Union-Tribune Best Furniture Store. August, 2014
  25. San Diego Union-Tribune Best Mattress Store. August, 2014
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