Monde Nissin
Monde Nissin Corporation is a Philippine-based company that manufactures noodles, biscuits, packaged baked goods, and culinary aids under the brands Lucky Me!, Nissin, Voice, Bingo, and Monde.
 | |
| Type | Private |
|---|---|
| Industry | Food and beverage |
| Founded | 1979 |
| Founder | Betty Ang |
| Headquarters | |
Area served | Worldwide |
| Products | Noodles, Biscuits, Wafers, Cookies, Packaged Baked Goods, Culinary Aids, Beverages |
| Website | www.mondenissin.com |
Monde Nissin's subsidiaries include Monde M.Y. San, manufacturer of biscuit brands SkyFlakes and Fita; Monde Nissin Thailand; and Monde Nissin Australia, comprising the businesses Black Swan, Nudie, and Menora Foods. The company also distributes Mama Sita's, and Dutch Mill in the Philippines.
Since 2000, Monde Nissin has been consistently included in the top 50 corporations in the Philippines based on gross revenues.[1]
History
Monde Nissin was incorporated as Monde Denmark Nissin Biscuit Corporation in 1979 and began manufacturing operations in 1980. Among its first products were Nissin Butter Coconut Biscuits and Nissin Wafers. The founders and owners are linked to an Indonesian group.[2]
Leadership in the noodles segment
In 1989, the company ventured into the instant noodle segment with Lucky Me!. It also launched Lucky Me! Instant Mami, noodles with soup in pouches, in Beef and Chicken variants. Eventually, these became their fastest-selling products.
In 1991, it introduced Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market.
In 1995, Lucky Me! Supreme in La Paz Batchoy flavor was launched as the first Filipino dish-flavored no-cook cup noodles.
In 2009, Lucky Me! Special was introduced, which consists of noodles with local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, and Mac & Cheez.
In 2014, Kantar Worldpanel, in its Brand Footprint Report, cited Lucky Me! as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.[3]
Growth of the biscuit segment
In 2001, the company acquired M.Y. San Biscuit, Inc., manufacturer of SkyFlakes, Fita, and M.Y. San Grahams.[4] After the acquisition by Monde Nissin, M.Y. San Biscuit, Inc. changed its name to Monde M.Y. San Corporation.[5]
Several cookies and snack products were also launched, namely Eggnog Cookies, Bread Stix, and Bingo Cookie Sandwich.
In 2005, Voice Combo Cracker became the first cracker and wafer combo biscuit in the Philippines.
In 2014, Voice Pops was launched as the first cream sandwich with popping candies.
Expansion of product portfolio
After establishing leadership of the noodle and biscuit segments, Monde Nissin pushed for a dynamic phase with its expansion to other product categories.
In 2006, Dutch Mill Yoghurt Drink became available in the Philippines through partnership with Dairy Plus Thailand.
In 2010, Monde Nissin entered the culinary solutions market with the introduction of Lucky Me! NamNam All-3-in-1 Seasoning. Its portfolio of culinary aids expanded further with the launch of Lucky Me! NamNam Tomato seasoning in 2013, the first seasoning in the local market with the taste of real tomatoes.
In 2011, Monde was launched as the first premium-quality packaged baked products line. It initially offered Monde Special Mamon, the first premium-quality baked sponge cake in the Philippines. This was followed by the introduction of Monde Special Cream Puff, Belgian Waffle, and Crispy Waffle.
In 2014, Monde Nissin took on the marketing and distribution of Mama Sita's, a range of culinary solutions such as sauces, mixes, condiments, meal kits, and coolers.
Subsidiaries and partnerships
Apart from developing homegrown brands, Monde Nissin led acquisitions and forged business partnerships, leading to the diversification of its product lines and extended reach in the international market.
Philippines
In 2001, M.Y. San Biscuit, Inc. was acquired by Monde Nissin and renamed Monde M.Y. San Corporation.
In 2014, the company became the exclusive marketing and distribution arm of Marigold Manufacturing Corporation for Mama Sita’s products.
Thailand
In 2004, Monde Nissin began its expansion in the international manufacturing market through the establishment of another subsidiary, Monde Nissin Thailand.
In 2006, Monde Nissin partnered with Dairy Plus Thailand to distribute Dutch Mill Yoghurt Drink to the Philippines. Four years later, the company took over the local marketing of the brand.
Australia
Monde Nissin Australia was established as a subsidiary in 2014. It primarily comprises businesses of chilled dips and juices from Black Swan, Nudie, and Menora Foods.[6]
Logo
The Monde Nissin logo depicts the image of three sails..
Brands
Noodles
- Lucky Me!
- Go Cup (formerly Supreme) (cup noodles)
- Instant Mami (noodles with soup in pouch)
- Pancit Canton (dry noodles in pouch)
- Special (special noodles in pouch)
- NamNam All-3-in-1 Seasoning
Monde Nissin Biscuits, Wafers, and Cookies
- Nissin
- Butter Coconut
- Wafer
- Stick Wafer
- Cubee Wafer
- Bread Stix
- Eggnog
- Coco Bites
- Marie
- Waffle Deluxe
- Voice
- Bingo
- Sumo
- One One Rice Snack
- Malkist Sandwich
Monde M.Y. San Biscuits
- M.Y. San
- Sky Flakes (stylised as SKyFlaKes)
- Fita
- M.Y. San Grahams
- Butter Cookies
- Danish-style Butter Cookies
- Happy Time
- Mixed Up
Bakery
- Monde
- Special Mamon
- Special Cream Puff
- Belgian Waffle
- Crispy Waffle
- Muffin
- Caramel Bars
- Brownies
- Baked Puto
- Walter Bread
- Sugar Free Wheat Bread
- Sugar Free Wheat Pan de Sal
- Double Fiber Wheat Bread
- High Fiber Weight Control Bread
- Whole Wheat Raisin Bread
- Thick Slice Super Loaf
Snacks
- Pringles - under license
- Pringles Potato Chips In Can
- Pringles Bites
- Peckish
- Rice Crisps
Beverages
- Dutch Mill
- Kratos Iced Coffee
- Nudie Juice
- Jelly Vit Jelly Drink
Culinary aids
- Lucky Me! NamNam
- Mama Sita's (domestic distribution)
- Quorn
Others
- Black Swan
- Nudie Yoghurt
- Smoothie Bebe
Former brands
- Nissin Classic
- Monde Tini Wini
- Hearty Flakes
- Hearty Rich-Flakes
- M.Y. San Animal Biscuits
- M.Y. San Wafers
- Solo
- Lucky Me! Supreme Mami
- Lucky Me! Supreme Pancit Canton
- Snitch Chocolate Bar in Choco Blast
- Snitch Chocolate Bar in Cookies N Cream
- Snitch Chocolate Bar in Strawberry
Advocacy
Kainang Pamilya Mahalaga (Family Mealtime Matters)
In 2007, Monde Nissin, under Lucky Me!, launched Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy. It focuses on the promotion of frequent family meals together as a way to strengthen the foundations of the Filipino family. The advocacy was supported by Presidential Proclamation 326 dated January 2012, which declared every 4th Monday of September to be Kainang Pamilya Mahalaga day.[8]
See also
- List of instant noodle brands
Food portal
References
- "Top 100 corporations: Only 39 are on BIR taxpayers list". Rappler. 2014-03-20. Retrieved 2015-10-02.
- Forbes Aug 23, 2017, 05:45pm What We Know About One Of Asia's Most Mysterious Tycoons: Betty Ang Of The Philippines
- "Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals | Philippine Association of National Advertisers – PANA Website". Pana.com.ph. 2013-09-15. Retrieved 2015-10-02.
- "Monde M.Y. San Corporation". Mysan.com.ph. Retrieved 2015-10-02.
- "Monde M.Y. San Corporation". Mysan.com.ph. Retrieved 2015-10-02.
- Sue Mitchell. "Monde Nissin takes Peckish, Nudie and Black Swan to Philippines". Smh.com.au. Retrieved 2015-10-02.
- "Quorn Foods meat substitute firm sold for £550m - BBC News". Bbc.co.uk. 2014-04-24. Retrieved 2015-10-02.
- "Kainang Pamilya Mahalaga". Kainang Pamilya Mahalaga. Retrieved 2015-10-02.
This article incorporates text available under the CC BY-SA 1.0 license.