Mixpanel

Mixpanel is a product analytics solution founded in 2009.[1] It helps digital-first businesses understand how customers interact with their web and mobile applications so they can improve their products.[2][3]

Mixpanel
Developer(s)Mixpanel
TypeAnalysis, Web analytics, Cohort Analysis,
Websitewww.mixpanel.com

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris and Singapore.[4]

History

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 in San Francisco, California.[5][6]

Backed by Y Combinator, Mixpanel’s investors also include Sequoia Capital, Andreessen Horowitz, Marc Benioff, Keith Rabois, Max Levchin, Michael Birch, and David O. Sacks. It has raised a total of $77M in funding over five rounds[7][8]

Following their Series B round in 2014, the company opened offices in New York and Seattle to better service a growing client-base in North America and EMEA.[9] By 2017 they also had established offices in London, Barcelona, Paris, Austin, and Singapore.

In April 2018, founder and CEO Suhail Doshi announced he would step down to become chairman of the board, and Amir Movafaghi, then CEO and a former CFO at Twitter, was promoted to CEO.[10]

Continuing their expansion, in 2019 Mixpanel announced an ambitious 10-year, €100M European expansion plan which included a data residency program–the first of its kind in the product analytics space.[11]

Awards

Mixpanel has been recognized as one of the most awarded product-analytics solutions. Its recent accolades include:

  • Best Analytics Solution, Proddy’s[12]
  • Fall Leader for 2020, G2Crowd[13]
  • Customers’ Choice for Web & Mobile App Analytics, Gartner Peer Insights[14]
  • Top Rated Web Analytics Tool, TrustRadius[15]
  • Forbes Cloud 100, Forbes[16]
  • Customer Service Department Of The Year, Stevie Awards[17]

References
  1. "Mixpanel - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2020-12-11.
  2. "Product Analytics Market – Global Industry Trends and Forecast to 2026 | Data Bridge Market Research". www.databridgemarketresearch.com. Retrieved 2020-12-11.
  3. "The Best Web Analytics Tool — Satchel". satchel.com. Retrieved 2020-12-11.
  4. Inc, Mixpanel. "Uber drives customer-focused innovation with Mixpanel". www.prnewswire.co.uk. Retrieved 2020-12-11.
  5. "Mixpanel profile on CrunchBase". CrunchBase.
  6. Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned". Forbes.
  7. "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014.
  8. "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012.
  9. Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. Retrieved 3 December 2020.
  10. Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. Retrieved 2018-04-24.
  11. Mixpanel. "Mixpanel announces €100M ambitious, 10-year European expansion plan including a data residency program". www.prnewswire.co.uk. Retrieved 2020-12-14.
  12. "Proddy Winners Announced: The Best Digital Products of 2020!". Product School. 2020-11-10. Retrieved 2020-12-14.
  13. "Mixpanel". G2Crowd.
  14. Inc, Gartner. "Mixpanel Reviews, Ratings, & Alternatives - Gartner 2020". Gartner. Retrieved 2020-12-14.
  15. "2019 Top Rated Web Analytics Solutions". TrustRadius.
  16. "Mixpanel". Forbes. Retrieved 2020-12-14.
  17. "Mixpanel - Customer Service Department of the Year | Stevie Awards". stevieawards.com. Retrieved 2020-12-14.

General references


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.