Mirrored Media

Mirrored Media is an experiential marketing firm. Based in Santa Monica, California, the company creates online and offline marketing campaigns with brands, musical artists and influencers. [1][2]

Mirrored Media
Founded2010 in Santa Monica, California
FounderJustin Lefkovitch
HeadquartersSanta Monica, CA
Key people
Justin Lefkovitch
Websitewww.mirroredmedia.com

History

Mirrored Media was founded in 2010 by Justin Lefkovitch who brought in partners Hans Zimmer, Steve Kofsky and Vaden Saunders. “I looked at what was happening in other aspects of entertainment, in sports and in movies, where brands had really figured out how to market in that space and evolve the art form through product placements that were organic and authentic,” Lefkovitch said in a 2015 interview with Forbes. “At that time, brands, music and entertainment working together seemed like selling out, but I knew there was a way to make it work authentically.”[2] The company chose the name Mirrored Media to summarize a core mission of mirroring a brand's ideal while remaining true to an artist's vision.[3]

Since its launch, Mirrored Media has built and activated music-based marketing campaigns for brands including Acura, Coach, mophie, 20th Century Fox, TNT Turner, Bacardi, Fullscreen, CraveOnline, TuneCore, Syfy, Lively, the House of Rock, and Hyatt International Hotels.[4][5][6][7][8][9]

Awards and recognition
  • The Inc. 5000 - Inc. Magazine's 35th Annual List of America's Fastest-Growing Private Companies, 2016[10]
  • Summit Creative Award, 2016[11]
  • IT Award, Event Marketers Top 100, 2016[12]
  • IT Award, Event Marketers Top 100, 2015[13]

References
  1. "Regional report: Santa Monica". Los Angeles Business Journal.
  2. Mitchell, Julian (December 10, 2015). "Meet Justin Lefkovitch: The Mirrored Media Founder Transforming Experiential Marketing". Forbes. Retrieved 11 October 2016.
  3. "Mirrored Media Connects Big Brands and Big Musicians Together for Mutually Beneficial Marketing Campaigns". StartUp Beat
  4. Indie Rock Band Metric Headlines New Campaign for All-new 2013 Acura ILX - RPA
  5. Indie Band Metric Joins Forces with Acura ILX for an Innovative Project | ThinkSoul25
  6. Mophie
  7. more SXSW pics, BrooklynVegan custom mophies included
  8. Hyatt transforms guestroom TVs to include Internet, guest services | Prescriptive Music Archived 2012-07-29 at the Wayback Machine
  9. Sneak Peek: House of Rock in Santa Monica - Los Angeles Times
  10. http://www.inc.com/profile/mirrored-media?cid=full500016-list-3563
  11. http://www.summitawards.com/summit-creative-award/sca-winners/sca-winner-profiles/integrated-campaigns/mirrored-media
  12. http://www.eventmarketer.com/company/mirrored-media/
  13. http://www.eventmarketer.com/article/2015-list-check-industrys-top-100-event-agencies/
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