Mike Sievert

Michael Sievert is the president and CEO of T-Mobile US, and a member of the company's board of directors.[2][1][3] In November 2019, T-Mobile announced that Sievert, then-COO, would become the CEO of the company in May 2020.[1] Sievert ultimately entered the position a month earlier, on April 1, 2020, the same day T-Mobile closed its merger with Sprint.[4]

Mike Sievert
Born1968/1969 (age 51–52)[1]
Canton, Ohio, U.S.
EducationUniversity of Pennsylvania (BA)
TitleCEO of T-Mobile US
TermApril 1, 2020 – present

Career

Sievert started his career at Procter & Gamble.[2] He subsequently worked at IBM[2] and Clearwire.[5] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade[6][7] and CEO of tablet gaming company Discovery Bay Games.[8] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.[9] He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).[10][6] In 2008 he co-founded Switchbox Labs,[9] a startup acquired by Lenovo in 2009.[11] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.[12]

Sievert became COO of T-Mobile in 2015,[13] then became the company's president in 2018.[3][14] During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[15] with a focus on no contracts, unlimited data, and other offerings.[16]

In October 2017, he joined the board of Canadian company Shaw Communications.[17]

Political issues

In June 2020, Sievert decided to pull all T-Mobile advertisements from Tucker Carlson Tonight because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"[18][19] Sievert also published an open letter about T-Mobile's diversity and equity programs.[20]

References
  1. FitzGerald, Drew (18 November 2019). "T-Mobile CEO John Legere to Step Down Next Year". The Wall Street Journal. Retrieved 26 November 2019.
  2. Pritchard, Edd (29 November 2019). "T-Mobile's next CEO, Mike Sievert, is a Canton native". CantonRep. Gannett. Retrieved 9 December 2019.
  3. Levy, Nat (14 June 2018). "T-Mobile promotes Mike Sievert to president as Sprint acquisition process continues". GeekWire. Retrieved 26 November 2019.
  4. Lee, Edmund (1 April 2020). "T-Mobile Closes Merger With Sprint, and a Wireless Giant Is Born". The New York Times. Retrieved 25 August 2020.
  5. Frank, Blair Hanley (18 February 2015). "T-Mobile names Mike Sievert Chief Operating Officer". GeekWire. Retrieved 26 November 2019.
  6. Rohde, Laura (1 March 2005). "Microsoft hires AT&T executive to manage Windows". Network World. Retrieved 26 November 2019.
  7. Brooks, Khristopher J. (18 November 2019). "John Legere, colorful CEO of T-Mobile, to step down next year". CBS News. Retrieved 26 November 2019.
  8. McDermott, John (20 November 2012). "T-Mobile Names Tech-Marketing Veteran as CMO". AdAge. Retrieved 26 November 2019.
  9. DeGrasse, Martha (15 June 2018). "T-Mobile promotes Mike Sievert to president". FierceWireless. Retrieved 26 November 2019.
  10. Orlowski, Andrew (18 March 2005). "New Microsoft Longhorn chief is indigestion expert". The Register. Retrieved 26 November 2019.
  11. Shah, Agam (28 January 2009). "Lenovo buys mystery start-up company". Computerworld. Retrieved 26 November 2019.
  12. Manskar, Noah (18 November 2019). "T-Mobile CEO John Legere is stepping down". New York Post. Retrieved 26 November 2019.
  13. Fried, Ina (18 February 2015). "T-Mobile Promotes Mike Sievert to COO, Andrew Sherrard to Marketing Chief". Vox. Retrieved 26 November 2019.
  14. Kastrenakes, Jacob (18 November 2019). "John Legere will step down as T-Mobile CEO next year". The Verge. Retrieved 26 November 2019.
  15. Bergen, Mark (11 August 2014). "Pretty in Pink: How the CMO and the Un-CEO Roused T-Mobile". AdAge. Retrieved 26 November 2019.
  16. Moritz, Scott (18 November 2019). "T-Mobile Taps Sievert to Succeed Turnaround CEO John Legere". Bloomberg. Retrieved 26 August 2020. In his seven years at T-Mobile, the 49-year-old executive ran the “uncarrier” campaign, which featured no contracts, unlimited data plans and free taco Tuesdays.
  17. Aycock, Jason (26 October 2017). "Shaw adds to wireless focus, adding T-Mobile's Sievert to board". Seeking Alpha. Retrieved 8 December 2019.
  18. Sievert, Mike [@MikeSievert] (9 June 2020). "Same. We aren't running ads on that show and we won't be running ads on that show in the future. Bye-bye, Tucker Carlson!" (Tweet). Retrieved 12 June 2020 – via Twitter.
  19. Gibson, Kate (12 June 2020). ""Bye-bye Tucker Carlson!" T-Mobile CEO says as advertisers drop Fox News show". CBS News. Retrieved 12 June 2020.
  20. Wagner, Alex (10 June 2020). "T-Mobile CEO Mike Sievert commits to 'significant changes' to increase diversity". TmoNews. Retrieved 25 August 2020.
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