Mid-luxury

Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments and other consumer goods and services, for brands that are not as expensive as luxury goods, but more expensive than mass market brands.

Burberry handbag; Burberry is often cited as a mid-luxury fashion brand.

Fashion

Fashion brands identified as mid-luxury in the U.S. market include Brooks Brothers, Hugo Boss, Zac Posen, Tommy Hilfiger, Ralph Lauren and Burberry. Indochino is a manufacturer selling mid-luxury custom-made business shirts direct to consumers.[1][2]

Amazon

As of 2018, Amazon U.S. has been struggling to get luxury brands to sell on its platform, but has had success with selling its house brands, such as Pinzon (sheets and other domestics) targeted at the mid-luxury market.

Cars

"Mid-luxury" is term equivalent to mid-size luxury cars.[3][4][5]

References
  1. "Mid-luxury brands say no to discounted goods". Marketplace (NPR). August 1, 2018.
  2. "How Amazon Could Steal The Mid-Tier Luxury Market". Forbes. January 10, 2018.
  3. "In the leather", Motor Trend, 1995
  4. "Infiniti M35 is top mid-luxury choice". October 21, 2007.
  5. Williams, Casey. "Genesis of Hyundai's luxury subbrand offers premium value". chicagotribune.com.
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