Merkle Inc.

Merkle Group Inc. (also called "Merkle") is a global performance marketing agency based in Columbia, Maryland and is part of Dentsu Aegis Network.[1][2][3]

Merkle Inc.
TypePart of Dentsu Aegis Network
FoundedLanham, Maryland, US (1971)
HeadquartersColumbia, Maryland, US
Revenue$1.02 billion USD (2019)
Websitewww.merkleinc.com

History

Merkle Computer Systems, Inc. was founded in 1971 as part of Merkle Press.[4] Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, and was the company's 24th employee.[5] Merkle had $3.0 million in revenue in 1988 and $846 million in 2018. The company evolved from a database marketing firm into a full-service performance marketing agency.[5] In 2017, Advertising Age ranked Merkle as the 9th-largest CRM/Direct Marketing Agency in the world, and the 5th-largest US search marketing agency.[6]

Axis41

Axis41 is a Salt Lake-based Utah advertising agency, with a marketing and communications focus.[7]

History

Axis41 was founded in 2001 with 4 partners and 3 employees. Originally located in the historic Salt Lake Hardware Building, Axis41 was first awarded projects from Great Nordic in Copenhagen. In November 2016, Merkle acquired Axis41.[8]

References
  1. "Merkle". solutionpartners.adobe.com. Retrieved 2018-11-13.
  2. "Will Dentsu Seize The Opportunity With Merkle?". Forrester. 2016-08-09. Retrieved 2018-11-13.
  3. "Thunderhead Partners with Merkle DBG to Accelerate Customer Engagement". Thunderhead. Retrieved 2018-11-13.
  4. Suguayani. "Merkle Inc". Direct Info. Retrieved 2019-11-18.
  5. "Fast growth in a fast-changing marketing world". Baltimore Sun.
  6. "AD AGE AGENCY REPORT 2017: RANKINGS AND ANALYSIS". adage.com. April 30, 2017. Retrieved December 6, 2017.
  7. http://www.axis41.com
  8. "Merkle Acquires Salt Lake-based Axis41". Utah Business. Archived from the original on 6 April 2018. Retrieved 5 April 2018.
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