Mention (company)

Mention is a social media and web monitoring tool.[1] The media monitoring tool provides real-time alerts for a company's keyword[2] and allows users to monitor millions of sources in real time and in 42 languages.[3] Mention can be accessed from a mobile app or the web-based app.[4] The media monitoring company has offices in New York[5] and Paris.[6]

Mention
TypePrivate
FoundedApril 2012 (2012-04)
HeadquartersParis, France
Websitemention.com/en/

Mention was acquired by Mynewsdesk in 2018.[7]

Product

Mention monitors the web and social media, including the sites Twitter,[8] Pinterest, Facebook,[9] and Instagram.[10][11][12] It delivers alerts in real time by push notifications or email. Mention lets you create alerts for keywords and common misspellings.[13] Mention can be accessed as a web-based app or by the app for "PC, Mac, Linux, Chrome, Android and iOS mobile devices."[14]

Mention gives access to team members to share alerts or delegate assignments to respond to specific alerts.[15]

Mention is used across a variety of industries by companies such as Microsoft, Github, and Crunchbase.[16] Marketing, PR teams and sales teams also use it to see what is being said about their competition online and on social media.[17][18]

History

Mention was founded in April 2012 through a partnership with the startup studio eFounders.[19][20]

In 2013, Buffer partnered with Mention. The partnership allows users to monitor mentions of their brand and share them with all their social accounts via Buffer.[21] That same year, Mention raised $800,000 in a seed round from Alven Capital and Point Nine Capital.[22]

In 2014, Mention added around 20,000 users, reporting a total of 170,000 users.[23]

In 2018, Mynewsdesk acquired Mention with investors including eFounders, Alven Capital, and Point Nine Capital.[7]

Competition

Competing companies in the media monitoring and social media monitoring space include:

  • Google Alerts[24] sends the user alerts whenever a keyword or phrase is cited on the web, not on social media.[25]
  • Talkwalker[26] where users can monitor their name, brand, competitors and relevant topics.[27]
  • Trackur, which offers monitoring of social media and mainstream news, including Twitter, Facebook, Google+ and the ability to respond to mentions.

References
  1. Dillet, Romain. "Mention Becomes A Full-Fledged Media Monitoring Tool With Buffer Integration." TechCrunch. 1 Dec. 2013. <https://techcrunch.com/2013/12/18/mention-becomes-a-full-fledged-media-monitoring-tool-with-buffer-integration/>.
  2. Lee, Kevan. "14 Collaboration Tools for Social Media Teams." Buffer Social. 1 May 2015. <https://blog.bufferapp.com/social-media-collaboration-tools>.
  3. "The 10 Best Apps for Your Business." Boxx Communications. 1 Mar. 2015. Web. 15 June 2015. <http://www.boxxcomms.co.uk/blog/post/2015-03-17-the-10-best-apps-for-your-business/#.VXEGiyTFtZ0)>.
  4. Cleary, Ian. "Mention Is a Great Social Media Monitoring Tool." RazorSocial. 12 Mar. 2013. <http://www.razorsocial.com/social-media-monitoring-tool-mention/>.
  5. MEDEIROS, JOAO. "Europe's Hottest Startups 2014: Paris (Wired UK)." Wired UK. 1 Aug. 2014. <https://www.wired.co.uk/magazine/archive/2014/09/european-startups/paris/viewall>
  6. "Mention – Media Monitoring For Every Company." AppVita. 1 Dec. 2013. <http://www.appvita.com/2013/12/17/mention-media-monitoring-for-every-company/>.
  7. "Mynewsdesk acquires web monitoring service Mention". TechCrunch. Retrieved 2020-10-27.
  8. "Twitter Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  9. "Facebook Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  10. "Instagram Tracking by Mention". Mention (company). Retrieved 11 May 2016.
  11. "Mention – Media Monitoring For Every Company." AppVita. 1 Dec. 2013. <http://www.appvita.com/2013/12/17/mention-media-monitoring-for-every-company/>
  12. MEDEIROS, JOAO. "Europe's Hottest Startups 2014: Paris (Wired UK)." Wired UK. 1 Aug. 2014. <https://www.wired.co.uk/magazine/archive/2014/09/european-startups/paris/viewall>.
  13. Harrington, Kate. "STARTicles." ChooseWhat STARTicles. 1 Apr. 2015. <http://www.choosewhat.com/starticles/media-monitoring-with-mention>.
  14. Angeles, Sara. "Hate the New Google Alerts? Here Are 6 Alternatives." Business News Daily. 15 June 2015. <http://www.businessnewsdaily.com/5822-google-alerts-alternatives.html>.
  15. Bartley, Loren. "Mention.net Review: Social Media Monitoring Tool - Impactiv8." Impactiv8. <http://impactiv8.com.au/mention-net-review-social-media-monitoring-tool/>.
  16. Dillet, Romain. "Mention Becomes A Full-Fledged Media Monitoring Tool With Buffer Integration." TechCrunch. 1 Dec. 2013. <https://techcrunch.com/2013/12/18/mention-becomes-a-full-fledged-media-monitoring-tool-with-buffer-integration/>
  17. "Media Monitoring by Mention". Mention (company). Retrieved 11 May 2016.
  18. Andre, Marc. "101 Massively Useful Link Building Ideas." ProfitBlitz. Profit Blitz, 1 Apr. 2014. <http://profitblitz.com/link-building-approaches/>.
  19. Wauters, Robin. "Mention Raises $800,000 To Build A Google Alerts On Steroids." TNW Network All Stories RSS. 14 Mar. 2013. <https://thenextweb.com/insider/2013/03/14/mention-google-alerts/>.
  20. "Le suedois MyNewDesk s'offre Mention, nouvelle exit pour eFounders, le startup Studio de Thibaud Elzière". FrenchWeb.fr (in French). 2018-08-31. Retrieved 2020-10-27.
  21. Cooper, Belle. "Mention and Buffer Partner for a Better Way to Monitor and Publish on Social Media - - The Buffer Blog." Buffer Social. 1 Dec. 2013. <https://blog.bufferapp.com/mention-and-buffer-partner-for-a-better-way-to-monitor-and-publish-on-social-media>.
  22. "With 50,000 Users & Double-Digit Monthly Revenue Growth, French Real-Time Alerts Startup Mention Raises $800K Flash Seed". TechCrunch. Retrieved 2020-10-27.
  23. Dillet, Roman. "Mention Launches An IPad App For Its Media Monitoring Tool, Opens Office in New York." TechCrunch. 1 Mar. 2014. <https://techcrunch.com/2014/03/04/mention-launches-an-ipad-app-for-its-media-monitoring-tool-opens-office-in-new-york/>.
  24. Bhargava, Taru. "Growing Tech Start-Ups: 11 Challenges and 25 Productivity Tools To The Rescue - App Virality." App Virality. 24 Feb. 2015. <http://www.appvirality.com/blog/productivity-tools-for-tech-startups/>.
  25. Khakimov, Ildar. "Google Alerts VS Mention VS Talkwalker." Moz. 1 May 2013. <https://moz.com/ugc/google-alerts-vs-mention-vs-talkwalker>.
  26. Winward, Tom. "Mention vs Talkwalker: Alert Monitoring Tool Comparison | Browser Media Blog." Browser Media Inbound Marketing Agency Mention vs Talkwalker Alert Monitoring Tool Comparison Comments. 22 Oct. 2013. <http://www.browsermedia.co.uk/2013/10/22/mention-vs-talkwalker-alert-monitoring-tool-comparison/>.
  27. Angeles, Sara. "Hate the New Google Alerts? Here Are 6 Alternatives." Business News Daily. 2014. <http://www.businessnewsdaily.com/5822-google-alerts-alternatives.html>.
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