Melissa Aronczyk
Melissa Aronczyk is a communication and public relations scholar[1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information[2] and a Faculty Fellow at Yale University.[3] Her expertise includes the political purposes of branding.[4][5] Aronczyk has published two books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,[6] and Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers).[7][8][9] In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award.[10] Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa.[7] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.
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References
- "Melissa Aronczyk".
- "Melissa Aronczyk".
- "Faculty Fellows".
- LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
- Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The Observer (London).
- Aronczyk, Melissa (17 September 2013). Branding the Nation. ISBN 9780190240691.
- Aronczyk, Melissa; Powers, Devon (2010). Blowing Up the Brand, Google Books Result. ISBN 9781433108679.
- "Blowing Up the Brand".
- Al-Abdulrazak, Rula (January 23, 2014). "Branding the Nation: The Global Business of National Identity". The Times Higher Education Supplement.
- "Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award | commarts.wisc.edu". commarts.wisc.edu. Retrieved 24 October 2018.