Medimix (soap)
Medimix is an Indian brand of ayurvedic/herbal soap manufactured and marketed by Cholayil Private Limited, a Chennai-based company. The brand was founded by Dr. V. P. Sidhan from Valapad, Kerala.
It all began with Medimix soap.
The birth of Medimix dates back to the time when the Cholayil family used viprathi oil as a cure for skin ailments. The year 1969 proved pivotal to the family legacy as Dr. Sidhan combined a timeless tradition with his sharp business acumen to develop a green bar of soap that could both nourish and protect our skin. Strongly rooted in Ayurveda, this amalgamation of 18 herbs continues to protect and nourish skin effectively to this day in the most natural way possible.
Over time, Medimix has grown synonymous with ‘skin care, the natural way’ and for generations women, indeed entire families, have placed their trust on the Medimix range of products. Currently available in 4 variants of soap, 3 variants of body wash, 5 variants in the facial cleansing range and a few other products, Medimix is expanding its range and bringing natural skin care to more people across the world.
In 2011, Medimix was judged the 87th-most trusted brand in India and the 15th-most trusted brand in the personal care category according to the Brand Equity Survey conducted by the Economic Times.[1]
Dr. Sidhan found that no other soaps were efficient enough to cure his patient's skin diseases. This made him make a soap in his home which had ayurvedic medicinal values hence the name Medi-Mix. After his patients were happy with his home-made product, he went on to sell his soap all over India. Medimix saw a incremental growth over the years and especially became famous among the South Indians.
References
- "Most Trusted Brands.2011". Most Trusted Brands 2011. Retrieved 23 December 2011.