McMillan (agency)

McMillan is a full-service marketing agency in Ottawa, Ontario, Canada. McMillan specializes in planning and executing integrated product and service branding campaigns across a variety of media, including online, broadcast, and print.

McMillan
TypePrivate
IndustryIntegrated Marketing Communications
Founded1996
Headquarters
Ottawa, Ontario
,
Canada
Key people
Gordon McMillan, President & Chief Creative Officer

Company profile

McMillan is one of Ottawa's largest marketing agencies according to the Ottawa Business Journal. Founded in 1996 by Gordon McMillan, the agency has grown to service accounts throughout North America.[1] Within six months of opening, McMillan landed accounts with Microsoft and Cognos. The following year it added several clients in the high-tech industry, including Oracle University, PeopleSoft, and Nortel Networks. D&B (Dun & Bradstreet) selected McMillan as a preferred marketing vendor in 2003 and McMillan became D&B's lead agency until 2010. McMillan was named agency of record for Forest Products Association of Canada in 2004 and for Bridgewater Systems in 2005. McMillan also was named agency of record for Sophos PLC, a U.K.-based company specializing in email, web, and computer threat protection. The agency also started relationships with Getty Images and American Greetings. In 2007, McMillan deepened its relationship with Canada Post, becoming the crown corporation's primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. In 2011, it closed its client services center in San Francisco, CA.

Acquisitions and attempted acquisitions
  • Acquired assets of Fancy Boys, local agency, in 2018 for an undisclosed transaction.[2]
  • Acquired Crafted Stories, Ottawa-based video production firm in 2018.[3]

References
  1. "McMillan enters third decade as a 'global player' | Ottawa Business Journal". obj.ca. Retrieved 2019-09-21.
  2. "Ottawa's McMillan acquires assets of local agency Fancy Boys | Ottawa Business Journal". obj.ca. Retrieved 2019-09-22.
  3. "McMillan acquires Ottawa-based video production firm that serves Shopify, Tesla | Ottawa Business Journal". obj.ca. Retrieved 2019-09-22.
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