Matsuya (department store)

Matsuya Co., Ltd. (株式会社松屋) TYO: 8237 is a Japanese department store in Tokyo. Founded in 1869,[1] it has stores in Ginza (est. 1925)[1] and Asakusa (est. 1930s).[2][3] The Ginza branch is the company's headquarters.[4]

Matsuya Ginza in 2012
Asakusa branch opened in 1931, view over Sumida River.

Arising from the Meiji Restoration, the company was founded in 1869 in Yokohama as Tsuruya, a store selling cotton for kimono. In 1889, it bought Imagawa Matsuya, a Tokyo kimono fabric store founded in 1776, and adopted the latter's name because of its historic lineage. It opened a three-story Western-style store in 1907, and a modern department store in 1925 in Ginza.[1]

In the 1960s, the Ginza branch held two well-regarded art exhibitions: "From Space to Environment" and "Good Design".[5]

In 1971, Matuya began a loose partnership / cooperation agreement with Isetan, another Japanese department store.[6] In 2002, Matsuya purchased Isetan stock in an attempt to cement the relationship. However, the two firms grew apart in 2007 after Isetan agreed to merge with Matsuya's bitter rival Mitsukoshi, which also operates a flagship department store in Ginza, and form Isetan Mitsukoshi Holdings.

In April 2019, Matsuya held a promotion to celebrate the announcement of the new imperial era name, Rei-wa, providing special treatment for customers whose names contained either of the Chinese characters rei or wa.[7]

References
  1. Usui, Kazuo (2014). Marketing and Consumption in Modern Japan. Routledge. pp. 90–93. ISBN 978-1-134-35074-2.
  2. "Only in Tokyo: a shopping guide". The Globe and Mail. Retrieved 2019-09-13.
  3. "銀座の雄「松屋百貨店」を育てた古屋家のM＆A戦略 | 名家のルーツ | 森岡浩". 毎日新聞「経済プレミア」 (in Japanese). Retrieved 2019-09-13.
  4. "東京・銀座にスケートリンク 松屋の屋上に開業（写真＝共同）". Nikkei (in Japanese). Retrieved 2019-09-13.
  5. From Design to Environment: "Art and Technology" in Two 1966 Exhibitions at the Matsuya Department Store
  6. 株式会社伊勢丹の株式の一部取得について..., Archived from original at http://www.nikki.ne.jp/news/107163.html
  7. "「令」「和」入ればサービス 東京のホテルや遊園地". Nikkei (in Japanese). Retrieved 2019-09-13.


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