Mark Fisher Fitness

Mark Fisher Fitness (MFF) is a boutique fitness center located in the Hell's Kitchen area of New York City. MFF offers classes, semi-private training, nutrition counseling and life coaching.

Mark Fisher Fitness
IndustryFitness
FoundedMay 2011
FoundersMark Fisher and Michael Keeler
Headquarters411 West 39th Street,
Hell's Kitchen, Manhattan,
New York City
,
USA
Key people
Mark Fisher, Michael Keeler, Kyle Langworthy, Brian Patrick Murphy
Websitemarkfisherfitness.com

History
Interior view of The Snatchery at MFF

Mark Fisher Fitness began as a personal training business entity. Fisher began using the name Mark Fisher Fitness in the fall of 2010 with the launch of a newsletter, but the business did not become a corporate entity until May 2011. In June 2011, co-owner Michael Keeler joined Fisher as a business partner. Current head trainer Kyle Langworthy was hired to offer part-time training and Brian Patrick Murphy was hired to help teach classes.

The business began with a program called Snatched in Six Weeks, a six-week makeover program involving exercise classes and nutritional guidance. The classes took place in a rehearsal space in Roy Arias studios in Midtown Manhattan. The Snatched in Six Weeks program grew, and by January 2012 MFF opened their first "clubhouse" in Hell's Kitchen.

MFF currently has a membership training staff of 15, many who are certified RKC and SFG trainers. Within the first five years of opening, MFF membership increased tenfold and in 2015 MFF was named as one of Inc. magazine's 500 fastest growing companies in America.[1]

General information

MFF offers a non-traditional gym environment. Their tagline is "Ridiculous Humans. Serious Fitness."

MFF is also known for its place in the Broadway community where actors and dancers train for the physical demands of performing.[2][3] Approximately two-thirds of their clientele are involved in entertainment, approximately half of which are performers, including several Tony Award winners, such as Billy Porter, Katie Finneran, Patina Miller[4] and Jerry Mitchell.[5][6][7][8][9][10]

Mark Fisher Fitness has been featured in publications like The New York Times, Men's Fitness and Women's Health for their effective fitness techniques,[11][12][13][14][15][16][17][18][19][20] and by outlets like Inc. magazine, Details and TEDxBroadway for their innovative and successful approach to business.[1][21][22][23][24][25][26]

The MFF team launched the Movement and Motivation Lab in 2015, a two-day conference for fitness professionals to hone their business and training skills.[27]

Community outreach

MFF and their clientele participate in the following community projects:

  • Broadway Cares/Equity Fights AIDS (Broadway Bares Sponsor)[28]
  • Broadway Blows Back – Sponsor (All proceeds to victims of Hurricane Sandy)
  • 39th Street Park Renovation Project (Theresa's Park) – Raised money and assisted in helping restore a community park.[29]
  • Kinky Boots and Mark Fisher Fitness raises money for Broadway Cares/Equity Fights AIDS with "These Boots Were Made for Rockin' at 54 Below![30]

In 2015, Mark Fisher Fitness founded the non-profit organization The Uprising, which exists to empower an army of everyday superheroes to rise up and make a difference in the health and vitality of New York City.[31] Each month, a portion of MFF's membership dues go to help fund the organization's charitable work.

References
  1. Godfrey, Elaine (2015-08-27). "How Unicorns, Glitter, and an Army of Ninjas Are Changing the Gym Experience". Inc. Retrieved 2016-08-17.
  2. Fierberg, Ruthie (2015-11-05). "The Secrets Behind Mark Fisher Fitness' Broadway Transformations – And His Top Five Moves!". Playbill. Retrieved 2016-08-17.
  3. Smart, Jack (2016-02-09). "The Broadway Body Revolution of Mark Fisher Fitness". Backstage. Retrieved 2016-08-17.
  4. O'Connor, Anahad (2013-08-15). "Patina Miller's Broadway Workout". The New York Times. Retrieved 2014-07-14.
  5. Tao, David (2013-04-21). "Bright Lights, Big Fitness: The Business Of Keeping Broadway In Shape". Forbes. Retrieved 2013-10-18.
  6. Hoffman, Barbara (2013-07-24). "Broadway's body builder Mark Fisher takes no prisoners". New York Post. Retrieved 2013-10-18.
  7. Hedli, Laura (2013-07-28). "Off-Broadway, Where to Get Camera-Ready". Wall Street Journal. Retrieved 2013-10-18.
  8. Cuttler, Andrea. "Kinky Boots Star Billy Porter Dishes His Secret to Rocking Six-inch Heels Onstage". Vanity Fair. Retrieved 2013-10-18.
  9. DiLella, Frank (2013-09-17). "Theater District Gym Whips Broadway's Finest Into Shape". NY1. Archived from the original on 2013-10-28. Retrieved 2013-10-18.
  10. "Mark Fisher Fitness". broadwayworld.com. Retrieved 2013-10-18.
  11. Howard, Hillary (2016-10-08). "The Divorce Diet? Losing a Spouse and Some Pounds, Too". The New York Times. Retrieved 2016-08-17.
  12. Langworthy, Kyle. "The Spring Break Body Plan". Men's Fitness. Retrieved 2014-07-14.
  13. Shaker, Sarah (2013-01-02). "NYC's 6 Best Fitness Classes For A New Year's Resolution". CBS New York. Retrieved 2014-07-14.
  14. Delikat, Stacey (2013-09-09). "Gym workout with Broadway flair". myfoxny.com. Archived from the original on 2014-07-15. Retrieved 2014-07-14.
  15. Angle, Sara (2013-09-23). "Cool New Class: Ninja Essentials at Mark Fisher Fitness". Flash. Retrieved 2014-07-14.
  16. "September's Arnold 1% Challenge". Fitocracy. 2013-09-03. Retrieved 2014-07-14.
  17. Accordino, Robert (2013-09-25). "The Malpractice of an Unhealthy Life". The Huffington Post. Retrieved 2014-07-14.
  18. Goyanes, Cristina (2014-03-10). "New Major (and Awesome) Fitness Trend: Child's Play". Women's Health. Retrieved 2014-07-14.
  19. Goyanes, Cristina (2013-12-31). "50 Must-Know Fitness Tips to Score Your Best Body". Shape. Archived from the original on 2014-07-28. Retrieved 2014-07-14.
  20. Guevara, Natalie (2014-05-18). "Done With Snobby Fitness Classes? This NYC Gym Has A Sense Of Humor". Refinery 29. Retrieved 2014-07-14.
  21. "The 100 Most Influential People in Health and Fitness". Greatist. 2014-01-06. Retrieved 2014-07-14.
  22. Fisher, Mark. "How To Build A Ninja Gym Culture That Kicks Ass (While Riding A Dragon)". The PTDC. Retrieved 2014-07-14.
  23. The Positive Business Plan (TEDxBroadway.com) on YouTube
  24. Soltis, Jamie (2014-08-20). "Mark Fisher Fitness: Feel Like An Underdog at the Gym? Now You Can Work It to Your Advantage". Archived from the original on 2014-08-26. Retrieved 2014-08-25.
  25. Tiku, Nitasha (2013-01-15). "Fitocracy: the NYC Fitness App That Helped Miss America Ace the Bikini Competition". Retrieved 2014-08-25.
  26. Fetters, K. Aleisha (2015-10-23). "Meet the Man Behind NYC's Craziest Gym". GQ, Details. Retrieved 2016-08-17.
  27. "Movement and Motivation Lab". MMLab. Retrieved 2016-08-17.
  28. "Annual Report 2013 – Major Supporters". Broadwaycares.org. Retrieved 2016-08-20.
  29. Mario Mattia. "39th Street Park Renovation – Teresa's Park". Indiegogo. Retrieved 2013-10-18.
  30. Garcia, Kevin Thomas (2014-05-28). "Kinky Boots and Mark Fisher Fitness Raises Money for BC/EFA with These Boots Were Made for Rockin' at 54 Below!". broadwayworld.com. Retrieved 2014-07-14.
  31. "The Uprising". The Uprising. Retrieved 2016-08-17.

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