Maria Helen Alvarez

Maria Helen Alvarez (July 4, 1921 – January 2009) was the first female CEO in television and was one of the original financial backers of the Disneyland Hotel in California. She was a millionaire by the age of 29 as a result of her hard work and ambition. She also became a pioneer in the TV industry.[1]

Personal life

Alvarez was born Maria Helen Harman on July 4, 1921, in Tulsa, Oklahoma. Her parents were Orlin and Edna Mae Harman.

Alvarez was married three times. Her first husband was Joseph Alvarez whom she married in the 1940s. Her second husband was John Hill with whom she built the Tulsa Station in the 1960s. Finally, in the 1970s, she married C. Arnholt Smith.[2][3] Her third union was perceived by many as controversial, since Smith had been convicted of grand theft and tax evasion in connection with the collapse of his U.S. National Bank.[4][5] Alvarez had one child named Joseph Thomas Alvarez III.[6]

Alvarez spent most of her life in La Jolla, a community in the city of San Diego, California. Later, in her senior years, she moved to Rancho Santa Fe. She died of natural causes at the age of 88 in her home in Rancho Santa Fe, California.

Career beginnings

Maria Helen Alvarez Smith began her career in broadcasting by doing odd jobs and secretarial tasks at a Tulsa radio station in the 1940s. One day, the regular newscaster was absent from her slot, so she volunteered to report the news. Before long, her superiors recognized her potential and she was regularly reading stories for the station, many of which focused on the emerging television industry.[7][8]

While at the Tulsa radio station, Alvarez gained technical experience for what was to become her career in TV. She read everything she could find about TV, visiting 42 of the 89 TV stations that were on air throughout America. In her spare time, she took correspondence courses in electronic engineering and received the Federal Communications Commission license needed to build a television station.[9][10]

Tulsa TV history

In 1950, it was Maria Helen Alvarez who brought TV to Tulsa, Oklahoma, creating the foundation on which KOTV currently stands. In the 1940s, people were not familiar with the concept of television. Alvarez, who had seven years prior experience in radio, pioneered TV, encouraging George Cameron to "take a chance on TV." She was just 27 years old at the time. She totally revolutionized the station headquarters, turning it from a converted tractor shop to "the nation's largest TV broadcast center at the time." With her design, the studio had 22-feet high ceilings and doors wide enough to enable the entrance of "parade floats and elephants."[11][12]

Criticism and controversy

Alvarez was the subject of much criticism throughout her media career. Station employees felt she was too frugal in her spending for the Tulsa station, impacting them negatively. According to Harry Volkman, there was one woman in particular who "was angry when she heard [she] was leaving. She said 'If Helen Alvarez wouldn't spend so much money on her boyfriends and more on the talent, we might keep some good people in this town!'"[13]

In 1957, Alvarez sued her business partners for $10 million in a civil suit. She accused them of conspiring to defraud her. It was allegedly San Diego's "largest lawsuit" in a federal court. A year later the matter was settled out of court.[14]

Recognition

Life Magazine profiled her and dubbed Alvarez "Helen of Tulsa". She also became known as "The Mother of Tulsa TV". She was also the first female CEO in TV and a millionaire by the time she was 29.[15]

Walt Disney

During the construction of Disneyland, Walt Disney was low on money. He wanted to have a hotel built at the exit of Disneyland but did not have the funds to build one. Walt Disney reached out to his friend, Jack Wrather, to help him out and build a hotel. Jack Wrather and Alvarez were in a partnership, and the Wrather-Alvarez company built the Disneyland Hotel. After an acrimonious end of Wrather and Alvarez's business relationship, Jack Wrather bought out the Alvarzez shares of the Wrather-Alvarez company. [16]

Other interests

Alvarez had many interests. They included broadcasting, horse racing, hotel ventures, oil, politics and real estate ventures. She was a delegate to the 1964 Republican convention in San Francisco.[17] In the 1980s, she acquired Imperial Airlines.

Memberships

Alvarez played an active role in the Del Mar Thoroughbred Club, the California Thoroughbred Breeders Association and the Scripps Foundation board. She was a member of the La Jolla Beach and Tennis Club, the Republican State Central Committee of California, and Charter 100.[18][19]

References
  1. "6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV". www.newson6.com. Retrieved April 8, 2016.
  2. "Herringbone Haunted by C. Arnholt Smith? Cocktails Toast 'Friendly Ghost'". La Jolla, CA Patch. Retrieved April 8, 2016.
  3. "Express and News from San Antonio, Texas · Page 77". Newspapers.com. Retrieved April 8, 2016.
  4. "Sleaze Saga". www.sandiegoreader.com. Retrieved April 8, 2016.
  5. Writers, From Times Staff (June 10, 1996). "San Diego Tycoon C. Arnholt Smith Dies". Los Angeles Times. ISSN 0458-3035. Retrieved April 8, 2016.
  6. "My Tribute to Joseph Thomas Alvarez and his mother Maria Helen Alvarez – True Oklahoman's". ACS Blogs. Retrieved February 4, 2016.
  7. "Mrs. Maria Helen Alvarez (Harman) Smith's Obituary on San Diego Union-Tribune". San Diego Union-Tribune. Retrieved April 8, 2016.
  8. Villarreal, Ignacio. "Property from the Estate of Television and Business Pioneer Maria Helen Smith on Offer in November". artdaily.com. Retrieved April 8, 2016.
  9. "Mrs. Maria Helen Alvarez (Harman) Smith's Obituary on San Diego Union-Tribune". San Diego Union-Tribune. Retrieved April 8, 2016.
  10. "Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith". The San Diego Union-Tribune. Retrieved April 8, 2016.
  11. Brakhage, Joshua. "6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV". News on Six. Retrieved February 4, 2016.
  12. "6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV". www.newson6.com. Retrieved April 8, 2016.
  13. "6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV". www.newson6.com. Retrieved April 8, 2016.
  14. "Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith". The San Diego Union-Tribune. Retrieved April 8, 2016.
  15. "6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV". www.newson6.com. Retrieved April 8, 2016.
  16. Union-Tribune, San Diego. "Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith". sandiegouniontribune.com. Retrieved June 24, 2018.
  17. "Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith". The San Diego Union-Tribune. Retrieved April 8, 2016.
  18. "Cal-bred News". archive.ctba.com. Archived from the original on April 17, 2016. Retrieved April 8, 2016.
  19. Villarreal, Ignacio. "Property from the Estate of Television and Business Pioneer Maria Helen Smith on Offer in November". artdaily.com. Retrieved April 8, 2016.
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