Marchesa (brand)

Marchesa is an American brand specializing in women's wear based in New York City. It was established in 2004 by Georgina Chapman and Keren Craig.[1][2]

Marchesa
TypePrivate
IndustryFashion
Founded2004
FounderGeorgina Chapman, Keren Craig
HeadquartersNew York City
ProductsWomen's dresses, wedding dresses, handbags, china
Websitemarchesa.com

Marchesa is known for designing dresses for celebrities, including Scarlett Johansson, Jennifer Lopez, Cate Blanchett, Anne Hathaway, and Penélope Cruz.[3]

Products
Vera Farmiga wearing Marchesa at the 82nd Academy Awards in 2010.[4]

Marchesa launched a handbag line,[5][6] wedding dress line, Marchesa Bridal Couture,[6] and collaborated with Lenox on dinnerware designs.[7]

In 2010, Marchesa collaborated with Le Métier de Beauté on a cosmetics line featuring the palettes of designers Chapman and Craig.[8]

History

Marchesa is named after socialite Marchesa Luisa Casati. Founders Georgina Chapman and Keren Craig met at Chelsea College of Art and Design in London. Chapman, a graduate of the Wimbledon School of Art, began her career as a costume designer. Craig graduated from Brighton Art College focused on print and embroidery design. Chapman's draping and design paired with Craig's textile creations resulted in the establishment of Marchesa in 2004.[9] Sienna Miller wore Marchesa on the cover of Vogue magazine's September 2007 issue (photographed by Mario Testino), which was the subject of the 2009 documentary, The September Issue.

Celebrities

The brand has been worn by Hollywood actresses on the red carpet. Sandra Bullock wore Marchesa at the 2010 Academy Awards, where she won Best Actress and was also named among the best dressed by readers of the Huffington Post.[10] Sarah Hyland wore Marchesa at the 2013 MTV Video Music Awards. A number of celebrities wore Marchesa to the 2016 Met Gala, including Poppy Delevingne,[11] Karolína Kurková,[12] and Nina Dobrev.[13][14]

Weinstein controversy

The success of the brand among celebrities was in part attributed to the influence of Miramax producer Harvey Weinstein, husband of Chapman. Weinstein reportedly pressured actresses who appeared in his films to wear the brand.[15] After Weinstein's sexual abuse allegations emerged with allegations made by multiple actresses, Marchesa, once a mainstay of the red carpet, had been shunned by all the celebrities attending various awards ceremonies, in favor of other brands. In May 2018, Scarlett Johansson broke this months-long trend of red-carpet Marchesa avoidance by wearing a custom-made gown from the brand to the Met Gala.[16]

Since the Harvey Weinstein scandal broke, designers Georgina Chapman and Keren Craig have not spoken to the press about their business.[17] The Fall 2019 collection was presented by couture design director Anna Holvik and Notte design director Ceazar Cabreros instead of Chapman and Craig.

On 25 June 2019, Craig announced that she is going to leave Marchesa, which came after Harvey Weinstein's controversy.[18][19][20]

References
  1. "Georgina Chapman Goes Inside India's Slums With Nonprofit Magic Bus". Vogue.com. Retrieved 17 April 2019.
  2. "Marchesa Spring 2013 Ready-to-Wear Fashion Show". Vogue.com. Retrieved 17 April 2019.
  3. La Ferla, Ruth (22 February 2007). "Fame and fear in Hollywood: Marchesa's fashion fairy tale - Style & Design - International Herald Tribune". Nytimes.com. Retrieved 17 April 2019.
  4. Melissa Magsaysay (2010-03-07). "All the Rage - Oscar red carpet: Zoe Saldana, Vera Farmiga in full swirl". Los Angeles Times. Retrieved 2014-03-19.
  5. Chabbott, Sophia (1 September 2009). "Marchesa to Launch Handbags for Spring". Wwd.com. Retrieved 17 April 2019.
  6. "Marchesa". Marchesa.com. Retrieved 17 April 2019.
  7. "Marchesa by Lenox". 1.bloomingdales.com. Retrieved 17 April 2019.
  8. "The Marchesa x Le Métier de Beauté Cosmetics Collab Unveiled". The Cut. Retrieved 17 April 2019.
  9. "Marchesa, The Old Normal as the New Exception". DEUX Magazine. Retrieved 2019-07-31.
  10. "Sandra Bullock Oscar BEST-DRESSED: Best Actress Voted Reader Favorite (PHOTOS)". HuffPost. 8 May 2010. Retrieved 17 April 2019.
  11. Tuck, Lauren. "Met Gala: What Everyone Wore". Yahoo. Retrieved 3 May 2016.
  12. Tuck, Lauren. "Met Gala: What Everyone Wore". Yahoo. Retrieved 3 May 2016.
  13. Tuck, Lauren. "Met Gala: What Everyone Wore". Yahoo. Retrieved 3 May 2016.
  14. Last2left | (2017-09-27). "Familienstand, ledig oder verheiratet - Vielfalt an Lebensformen". Nachrichtenportal. Retrieved 2019-07-31.
  15. Friedman, Vanessa; Bernstein, Jacob; Schneier, Matthew (13 October 2017). "Fashion Breaks Its Silence on Harvey Weinstein Scandal". Nytimes.com. Retrieved 17 April 2019.
  16. Wagmeister, Elizabeth (May 8, 2018). "Scarlett Johansson Explains Why She Wore Marchesa to Met Gala". Variety. Retrieved May 14, 2018.
  17. Moore, Booth (2019-02-15). "Marchesa RTW Fall 2019". WWD. Retrieved 2019-04-17.
  18. "Designer Keren Craig entschloss die Hochzeitskleid Marke Marchesa zu verlassen". Trauringe Gold. 2019-07-11. Retrieved 2019-07-31.
  19. Kirkpatrick, Emily (2019-06-25). "Keren Craig to exit Marchesa, her fashion brand with Georgina Chapman". Page Six. Retrieved 2019-07-31.
  20. Freeman, Hadley (February 25, 2020). "With Harvey Weinstein's conviction, the old excuses no longer apply | Hadley Freeman" – via www.theguardian.com.
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