MJR Digital Cinemas
MJR Digital Cinemas (formerly MJR Theatres) is a movie theater chain with 10 theaters in the Metro Detroit area, the company is a subsidiary of the Belgium Kinepolis Group.
| Type | subsidiary |
|---|---|
| Founded | 1980 |
| Headquarters | Bloomfield Hills, Michigan, USA |
Key people | Mike Mihalich (founder) Erwin Six (Kinepolis Integration Support Manager) |
| Products | Cinemas |
Number of employees | 700 (2019)[1] |
| Parent | Kinepolis |
| Website | www.mjrtheatres.com |
History
MJR Theatres was created in 1980 by Mike Mihalich with the acquisition of Main Art Theatre in Royal Oak, Michigan. The name MJR was taken from their original slogan Movies Just Right. During the 1980s and 1990s the company purchased several theaters and drive-ins in Michigan. Following their acquisitions the company started building their own multiplex cinemas. In order to finance the new cinemas, MJR sold some of its existing theaters and drive-ins.
During the 1990s Luna Enterprises purchased an interest in the chain.
MJR created its own PLF (Premium Large Format) named The EPIC Experience by combining Dolby Atmos and a 4K projector from Christie.[2]
In 2019 the chain was acquired for $152.25 million by the Belgium-based Kinepolis Group, a cinema chain with theaters in Europe and North America. With the acquisition the group entered the US market.[3]
References
- "Kinepolis Annual Report 2019" (PDF). Annual Report. Kinepolis. 2020. Retrieved 22 September 2020.
- https://www.mjrtheatres.com/page/5602/The-EPIC-Experience
- "Kinepolis completes acquisition of American movie theatre chain MJR". Press Release. Kinepolis. 14 October 2019. Retrieved 22 September 2020.