MEL Magazine

MEL Magazine is a men's magazine headquartered in Marina del Rey, California.[1] Funded by Dollar Shave Club, New York Times journalist Amanda Hess described Mel as "the rare men’s magazine that has taken upon itself to investigate masculinity, not enforce it."[2] The magazine has no advertisements.[3]

MEL Magazine
Editor in ChiefJosh Schollmeyer
CategoriesLifestyle and culture
PublisherMichael Dubin
FounderJosh Schollmeyer & Michael Dubin
Year founded2015
CompanyUnilever's Dollar Shave Club
CountryUnited States
Based inMarina del Rey, California
LanguageEnglish
Websitemelmagazine.com

MEL Magazine was started in 2015 as a newsletter with 5-7 employees.[3][4][5] It was originally published on the third-party site Medium.[3] In 2018 MEL reworked the site and transitioned from Medium to a stand-alone website.[3] In 2017 MEL had approximately 1.4 million monthly unique visitors, which grew to 2.8 million by July 2018.[3] In 2020, traffic grew 30 percent, due in part to the COVID-19 pandemic, reaching 4 million unique monthly visitors.[1][6]

References
  1. Miller, Harry (May 15, 2020). "MEL Magazine's Cofounder On How The Brand-Supported Media Model Weathers A Pandemic – Forbes". Canada News Media. Retrieved November 27, 2020.
  2. Hess, Amanda (May 2, 2017). "What We're Reading". The New York Times. Retrieved December 7, 2020.
  3. Weissman, Cale Guthrie (August 15, 2018). "Dollar Shave Club's men's magazine "Mel" grows up". Fast Company. Retrieved November 27, 2020.
  4. Bienaime, Pierre (April 7, 2020). "Mel Magazine co-founder Josh Schollmeyer on how the site's 'never been there to push razors'". Digiday. Retrieved November 27, 2020.
  5. Perlberg, Steven (November 11, 2015). "Dollar Shave Club Launches Men's Interest Editorial Destination Called 'MEL'". WSJ. Retrieved December 7, 2020.
  6. "The 2020 Publishing Hot List: Rising To Covid's Challenges". Adweek. October 26, 2020. Retrieved December 7, 2020.
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