MEGA Family Shopping Centre

MEGA Family Shopping Centre
Location	Russia
Opening date	2002
Website	mega.ru

MEGA shopping centres are managed and operated by IKEA Centres Russia, part of the IKEA Group. MEGA provides about 1.735 million sqm of retail space, and more than half of its tenants are represented by international retailers. There are a total of 14 MEGA centres, which are located in Russia's 11 largest cities with more than 250 million visitors annually.[1]

IKEA Centres in the world

IKEA Centres is IKEA Group's global shopping centre company. Present in China, Europe – including Nordic countries – and Russia, IKEA Centres owns and operates 41 shopping center and 25 retail parks in 14 countries. The annual footfall to the company's shopping centers is 400 million visitors.

IKEA Centres in Russia

IKEA Centres Russia is the largest developer on the Russian market. 14 MEGA branded shopping centres are located in Russia's 11 largest cities with more than 250 million visitors annually. Each centre comprises circa 124.000 sq m with approximately 200 stores each.[2]

IKEA Centres in Russia today:

14 MEGA shopping centers[3]
11 Russian cities
RUB 98 billion investment
2,2 million sq.m overall retail space
250 million visitors per year
2,1 billion visitors since the first MEGA opening
over 1000 co-workers
123.960 sqm average GLA of each MEGA shopping center (1.735.000 sqm total)
97% brand awareness level in the cities of presence

Development in Russia

2002 — the first shopping center, MEGA Teply Stan, opening in Moscow.[4]
2004 — MEGA Khimki shopping center opening in Moscow; includes the first Russian IKEA store opened in 2000.[5]
2005 — MEGA shopping center opening in Kazan.[6]
2006 — MEGA shopping centers opening in Yekaterinburg,[7] Nizhniy Novgorod[8] and Vsevolozhsk district, Leningrad region (MEGA Dybenko and MEGA Parnas).[9]
2006 — First phase’ opening of MEGA Belaya Dacha in Kotelniki (Moscow Region).[10]
2007 — MEGA opening in Rostov-on-Don[11] and Novosibirsk.[12]
2007 — Second phase’ opening of MEGA Belaya Dacha.[13]
2008 — MEGA opening in Adygea Republic.[14]
2009 — MEGA shopping center opening in Omsk.[15]
2011 — MEGA shopping centers opening in Ufa[16] and Samara.[17]
2014 — Russia investment plans announced, the investment amount exceeds RUB 100 billion. The money will be spent on the commercial upgrade in the existing shopping centers and new shopping centers development.[18]

List of MEGA malls

List of MEGA malls[19]
Name	Location	Total retail floor area (GLA) (m²)	Total area (m²)	Shops	Parking Spaces
MEGA Belaya Dacha	Kotelniki, Moscow Oblast	222,000	304,000	320	8,500
MEGA Khimki	Khimki, Moscow Oblast	175,000	210,600	214	8,700
MEGA Teply Stan	Sosenskoye Settlement, NAO, Federal City of Moscow	155,000	180,500	208	8,780
MEGA Dybenko	Vsevolozhsky District, Leningrad Oblast	140,400	182,000	208	7,700
MEGA Rostov-on-Don	Aksay, Rostov-on-Don	103,100	130,600	209	5,700
MEGA Samara	Samara	101,400	133,000	186	6,500
MEGA Omsk	Omsk	124,300	161,400	185	7,400
MEGA Parnas	Vsevolozhsky District, Leningrad Oblast	101,500	127,400	160	6,900
MEGA Adygea-Kuban	Krasnodar	101,300	124,700	165	6,200
MEGA Ekaterinburg	Yekaterinburg	99,500	130,000	175	5,800
MEGA Kazan	Kazan	91,500	112,500	166	6,500
MEGA Novosibirsk	Novosibirsk	103,200	130,500	203	6,500
MEGA Nizhny Novgorod	Fedyakovo, Nizhegorodskaya Oblast	102,500	125,500	155	6,800
MEGA Ufa	Ufa	114,700	141,800	187	6,600

Products and services

Anchor tenants

Having IKEA as an anchor, MEGA centres are supported by other anchors such as Auchan, OBI, Leroy Merlin, M.Video, MediaMarkt and Decathlon.

Brands

Typically MEGA shopping centre has more than 70% foreign retailers including western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria's Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize and many more. Russian tenants in MEGA include Sportmaster, L’Etoile, Gloria Jeans, TVOE, Carlo Pazolini etc.

In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimpkie, Wrangler and Popbar. Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L’Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's. Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen and other brands presented renewed store concepts.

Food courts

In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs. The project was part of the global modernisation programme in MEGA shopping centers.

Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.

In December 2015, MEGA Teply Stan finished a massive reconstruction of the food court.[20]

Within the commercial upgrade programme in the shopping centers and food courts reconstruction, in 2016 MEGA shopping centers opened new cafes and restaurants: Correa's, ObedBufet (Ginza Project), Kitchennete, Krispy Kreme, Menza, Zotman Pizza Pie and others. MEGA Khimki opened the largest culinary studio by Julia Vysotskaya and a unique farmer market MEGA FARM LavkaLavka. MEGA Teply Stan opened a US Magnolia Bakery.

Financial results

In 2015 financial year, the footfall to MEGA shopping centers was 275 million visitors. On average, MEGA shopping centers in Moscow are visited by 35 million customers per year.

The overall tenant sales in 2015 financial year were RUB 362 billion. Based on the results of the 2015 financial year, the share of free space (on average in all MEGAS) is 1,4 %.[1]

References

External links

Official site (in English)
Official site (in Russian)

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[report-1] Российская IKEA подводит итоги 2015 финансового года (in Russian)

[booklet-2] Brochure "Unfolding your potential"

[about-3] MEGA: About us

[4] МЕГА Теплый Стан (in Russian)

[5] Самый крупный в России МЕГА молл будет открыт в Химках (in Russian)

[6] МЕГА Казань открыл Минтимер Шаймиев (in Russian)

[7] IKEA открывает Мегу в Екатеринбурге (in Russian)

[8] Мега открылась в Кстовском районе Нижегородской области (in Russian)

[9] IKEA осенью 2006 года откроет торговый центр «МЕГА-Дыбенко» и центры «IKEA-Парнас» и «МЕГА-Парнас» (in Russian)

[10] В Подмосковье открылась первая очередь одного из крупнейших в Европе торгово-развлекательных центров для всей семьи (in Russian)

[11] 22 ноября 2007 года IKEA откроет ТЦ «Мега» в Ростове-На-Дону (in Russian)

[12] Мэрия Новосибирска сказала "финальное «ОК» и «Мега» открылась (in Russian)

[13] IKEA и ГК «Белая Дача» открыли вторую очередь семейного ТЦ «Мега Белая Дача», общая стоимость проекта составила 12 млрд рублей (in Russian)

[14] МЕГА Адыгея Archived 2016-09-19 at the Wayback Machine (in Russian)

[15] МЕГА открывается в Омске (in Russian)

[16] Уфа: открылся семейный торговый центр МЕГА Archived 2016-08-22 at the Wayback Machine (in Russian)

[17] Состоялось открытие ТЦ «Мега-Самара» (in Russian)

[18] «Мега» удержит покупателей расширением фудкортов (in Russian)

[19] "MEGA malls".

[20] В «МЕГЕ Теплый Стан» открылся новый фудкорт (in Russian)