M/A/R/C Research

M/A/R/C Research is a marketing research and consulting firm, headquartered in Irving, TX. M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client’s actions.[1]

History

M/A/R/C was founded in 1965 by Cecil "Bud" Phillips[2] who had previously led the research team at TracyLocke in Dallas.[3] Originally called Marketing and Research Counselors, the company name was later shortened to M/A/R/C Research.

In November 1999, M/A/R/C joined[4] with Omnicom Group Inc., a marketing and corporate communications company.[5]

Quick Facts

In The News

References
  1. http://www.quirks.com/directory/sourcebook/detail.aspx?cid=3062
  2. Spring 2006 MMR Newsletter--Fred Reynolds:A Pioneer in Business Education Archived 2008-07-04 at the Wayback Machine Sigma Coca-Cola Center For Marketing Studies Terry College of Business University Of Georgia. Retrieved on February 21, 2008
  3. MARC Group Annual Report (1996) edgar-online.com . Retrieved on February 21, 2008
  4. Omnicom to Acquire M/A/R/C
  5. Omnicom Group to Acquire M/A/R/C Inc. HighBeam Research. Retrieved on February 21, 2008
  6. "(January 25, 2008)AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond CNNMoney.com. Retrieved on February 23, 2007 Archived January 28, 2008, at the Wayback Machine
  7. (November 16, 2004) M/A/R/C(R) Research Appoints Merrill Dubrow New President and CEO; Former Harris Interactive Senior VP to Lead Market Research Pioneer Into Its Fifth Decade. Goliath Business Knowledge on Demand. Retrieved on February 21, 2008
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