Lowes Menswear

Lowes Manhattan Pty Ltd
	Lowes Miranda store
Industry	Retail
Founded	1898
Founder	William Lowe (1898) Hans Mueller (1948)
Headquarters	Sydney, Australia
Number of locations	206 (2017); 181 (2012);
Area served	Australia, New Zealand
Key people	Linda Penn (MD) (2017)
Products	Apparel
Number of employees	1,900 (2017)
Website	lowes.com.au

Lowes Menswear, also currently known as Lowes Manhattan Pty Ltd[1] is a private, family-owned leading Australian menswear and retail chain established in 1898 by William Lowe. There are now over 200 stores nationally because of expansion driven by Hans Mueller who established Lowes Manhattan Pty Ltd in 1948.[2][3]

Lowes primarily sells casual wear, big men's, corporate workwear, school wear and have expanded into the senior market.

Product range

Lowes sells school wear, casual wear, workwear, business and formal wear, men's outsize clothing, socks, underwear, shoes and accessories.[4] In addition, their range includes sportswear and clothes for older people, fragrances and gifts, household items, confectionery and stationery.[5]

Operations

As of January 2017, the Lowes chain employed 1900 employees and includes 206 shop locations across all Australian states and mainland territories; this is a 13% increase from the 181 stores in the chain in 2012. The largest of the chain's stores is in Bankstown.[6]

The three main shops in New South Wales include Westfield Miranda, Bankstown and MacArthur. Lowes’ head office and warehouse is located in Arncliffe.[7]

Advertising

Lowes is known for their use of rugby league personalities in their commercials, most notably Ray Warren, Peter Sterling, Phil Gould, Wally Lewis, Paul Harragon, Matthew Johns, Andrew Johns, Ben Elias, Steve Roach, Ray Hadley, Paul Sironen, Paul Vautin, and Daryl Brohman. These television ads proclaiming you get good priced, quality clothing “at Lowes” became famous in Sydney during the 1980s and 1990s.[8]

Future

Hans Muller died in December 2016. His son, Jeffery Muller, and daughter, Linda Penn, are now directors of Lowes.[9]

References

"Lowes-Manhattan Pty Ltd - Retail". www.ibisworld.com.au. Retrieved 6 February 2017.
"Menswear Online, Mens Clothing and Workwear Online | Lowes Menswear Australia". www.lowes.com.au. Retrieved 6 February 2017.
White, Lyn (18 July 2006). "Lowes-Manhattan takes Gowings space". Australas. Bus. Intell. Australia. Archived from the original on 29 March 2015 – via HighBeam Research.
"Online School Wear, School Uniforms, Schoolwear Accessories Online | Lowes". www.lowesschoolwear.com.au. Retrieved 6 February 2017.
"Lowes Big Mens". www.bigmenswear.com.au. Retrieved 6 February 2017.
Gublin, Melissa (15 August 2003). "The lowdown on Lowes". Australas. Bus. Intell. Australia. Archived from the original on 29 March 2015 – via HighBeam Research.
"Lowes - Head Office, 02 95621111, 240-242 Princes Hwy New South Wales Arncliffe Australia". australia-business-directory.net. Retrieved 6 February 2017.
Salusinszky, Imre (28 March 2012). "Rendezvous with the grinning cheapskate". The Australian. Retrieved 18 May 2012.(subscription required)
"ABOUT US - The Penn College". The Penn College. Retrieved 6 February 2017.