Liz Lovely

Liz Lovely was a Waitsfield, Vermont, based artisan, certified gluten-free, vegan cookie company that baked thousands of cookies every day. Liz Lovely cookies were distributed semi-nationally through United Natural Foods, the largest U.S. natural foods distributor.

Liz Lovely
FateBankrupted
Founded2003

In November 2005, Liz Lovely cookies were rated Product Of The Year by VegNews.

On September 28, 2012, company owners Liz and Dan Holtz appeared on ABC's Friday evening "Shark Tank" asking for $200,000 for 10% interest in their million-dollar company (which they valued at two million dollars) but were declined by all five sharks.[1][2][3][4][5][6][7]

In 2014, Liz and Dan Holtz were divorced and Dan no longer works for or is involved in the Liz Lovely business.

On April 19th, 2018, Liz Scott (formerly Liz Holtz) filed for Chapter 7 Bankruptcy in Indiana, detailing a total of $636,024 in unpaid debts.[8]

As of 2018, the company website does not exist.

References
  1. "SHARK TANK - EPISODE 403, ENTREPRENEUR: Liz & Dan Holtz, PITCH: Liz Lovely Cookies, ASKING FOR: $200k for a 10% stake". Archived from the original on 2013-03-25. Retrieved 2013-03-16.
  2. Behind the Scenes at Shark Tank!, Posted September 24, 2012, lizlovely.com Archived March 24, 2013, at the Wayback Machine
  3. Liz Lovely Gluten Free Cookies, September 23, 2012 by Rob Merlino sharktankblog.com
  4. Liz Lovely’s Gluten-Free Cookies on ABC’s Shark Tank, by Leslie Morris, October 11, 2012 Archived
  5. “Shark Tank” Features Liz Lovely Vegan Gluten-Free Cookies (Video), Written by Vegetarian Star on October 1, 2012
  6. S04E03: Liz Lovely Cookies
  7. Liz Lovely Cookies Shark Tank 3-15-2013
  8. D'Ambrosio, Dan. "Vermont cookie maker Liz Lovely vanished without a trace. What happened?". The Burlington Free Press. Retrieved 2020-10-17.
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