List of most valuable brands

The following article lists the most valuable company brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc.

Kantar list (2020)

The 10 most valuable company brands in 2020 according to Kantar.[1]

Rank Brand Country Brand value
(US$ millions)
1 Amazon  United States 415,855
2 Apple Inc.  United States 352,206
3 Microsoft  United States 326,544
4 Google  United States 323,601
5 Visa Inc.  United States 186,809
6 Alibaba Group  China 152,525
7 Tencent  China 150,978
8 Facebook, Inc.  United States 147,190
9 McDonald's  United States 129,321
10 Mastercard  United States 108,129

Interbrand list (2020)

The 10 most valuable company brands in 2020 according to Interbrand.[2]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 322,999
2 Amazon  United States 200,667
3 Microsoft  United States 166,001
4 Google  United States 165,444
5 Samsung  South Korea 62,289
6 Coca-Cola  United States 56,894
7 Toyota  Japan 51,595
8 Mercedes-Benz  Germany 49,268
9 McDonald's  United States 42,816
10 Facebook, Inc.  United States 40,773

Brand Finance list (2020)

The 10 most valuable company brands in 2020 according to Brand Finance.[3]

Rank Brand Country Brand value
(US$ millions)
1 Amazon  United States 220,791
2 Google  United States 159,722
3 Apple Inc.  United States 140,524
4 Microsoft  United States 117,072
5 Samsung  South Korea 94,494
6 ICBC  China 80,791
7 Facebook, Inc.  United States 79,804
8 Walmart  United States 77,520
9 Ping An Insurance  China 69,041
10 Huawei  China 65,084

Forbes list (2020)

The 10 most valuable company brands in 2020 according to Forbes magazine.[4]

Rank Brand Country Brand value
(US$ billions)
1 Apple Inc.  United States 241.2
2 Google  United States 207.5
3 Microsoft  United States 162.9
4 Amazon  United States 135.4
5 Facebook, Inc.  United States 70.3
6 Coca-Cola  United States 64.4
7 The Walt Disney Company  United States 61.3
8 Samsung  South Korea 50.4
9 Louis Vuitton  France 47.2
10 McDonald's  United States 46.1

Most valuable brands over time

The 10 most valuable brand every year since 2007 according to Kantar.

Year 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
2007[5] Google General Electric Microsoft Coca-Cola China Mobile Marlboro Walmart Citigroup IBM Toyota
2008[6] Google General Electric Microsoft Coca-Cola China Mobile IBM Apple Inc. McDonald's Nokia Marlboro
2009[7] Google Microsoft Coca-Cola IBM McDonald's Apple Inc. China Mobile General Electric Vodafone Marlboro
2010[8] Google IBM Apple Inc. Microsoft Coca-Cola McDonald's Marlboro China Mobile General Electric Vodafone
2011[9] Apple Inc. Google IBM McDonald's Microsoft Coca-Cola AT&T Marlboro China Mobile General Electric
2012[10] Apple Inc. IBM Google McDonald's Microsoft Coca-Cola Marlboro AT&T Verizon China Mobile
2013[11] Apple Inc. Google IBM McDonald's Coca-Cola AT&T Microsoft Marlboro Visa Inc. China Mobile
2014[12] Google Apple Inc. IBM Microsoft McDonald's Coca-Cola Visa Inc. AT&T Marlboro Amazon
2015[13] Apple Inc. Google Microsoft IBM Visa Inc. AT&T Verizon Coca-Cola McDonald's Marlboro
2016[14] Google Apple Inc. Microsoft AT&T Facebook, Inc. Visa Inc. Amazon Verizon McDonald's IBM
2017[15] Google Apple Inc. Microsoft Amazon Facebook, Inc. AT&T Visa Inc. Tencent IBM McDonald's
2018[16] Google Apple Inc. Amazon Microsoft Tencent Facebook, Inc. Visa Inc. McDonald's Alibaba Group AT&T
2019[17] Amazon Apple Inc. Google Microsoft Visa Inc. Facebook, Inc. Alibaba Group Tencent McDonald's AT&T
2020[18] Amazon Apple Inc. Microsoft Google Visa Inc. Alibaba Group Tencent Facebook, Inc. McDonald's Mastercard

See also

References
  1. "2020 BrandZ Global Top 100 Report" (PDF).
  2. "Best Global Brands". Interbrand. Retrieved 2020-12-13.
  3. "Top 500 Global Brands 2020 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2020-12-13.
  4. "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
  5. "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  6. "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  7. "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  8. "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  9. "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  10. "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  11. "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  12. "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  13. "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  14. "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  15. "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  16. "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  17. "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  18. "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
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