Lisa Lillien

Lisa Lillien (born December 31, 1965) is an American entrepreneur. She is the creator of the Hungry Girl brand, including email-subscription, cookbooks, low-calorie recipes, and life-hacks.[1]

Lisa Lillien
Born (1967-12-31) December 31, 1967
United States
Occupation
  • Cookbook author
  • Blogger
  • TV personality
Spouse(s)Dan Schneider (m. 2002)

Background

Lillien's roots are in magazines[2] and, more generally, entertainment.[3] She grew up on Long Island and identifies as Jewish ("a nice Jewish girl from Long Island").[4] She graduated from Lawrence High School (Cedarhurst, New York) in 1983.[4] She does not have a degree in nutrition, but uses the neologism foodologist due to obsession with food.[5] She received a B.A. in communication from University at Albany, SUNY in 1987. Directly from college she became editor-in-chief at Tutti Frutti (teen-fan magazine, Jimmijack Publishing, 1987-1991).[6]

Career

Business

For five years, Lillien was online executive producer for TV Land and director of convergence development at Nickelodeon online. Next she was a producer for new media at Telepictures (Warner Bros.).[7] She quit her job and started the Hungry Girl brand in 2004, with a weekly email (originally Tips and Tricks ... for Hungry Chicks). She has averaged over one million subscribers.[8] The content consists mainly of recipes and life-hacks,[9] written in a pink, exclamation-point, LOL style; or as Lillien once put it, "getting excited over silly things [...] When I launched Hungry Girl, I wanted it to be the same...writing style[:] conversational and excited, [like] writing about teen stars, and pop stars...".[10]

Regular advertisers across media have included Weight Watchers, Dreyers light ice cream, and General Mills, later including Green Giant, Quaker, The Laughing Cow cheeses, and Beyond Better Foods.

Media

As a writer, Lillien has had a weekly column on the Weight Watchers website and has written for Redbook magazine. She has appeared on cooking shows like Rachael Ray.[8]

Lillien caught some flack for her behavior during an appearance on the April 21st, 2009 episode of The Tyra Banks Show with Patti LaBelle.[11] During a baking segment, LaBelle showed the audience that she wasn't touching a finished cupcake, that was to be distributed to the audience after the segment, but that it had a paper liner around it. Lillien accused LaBelle of thinking she could eat the paper, eventually telling the famous songstress, "Paper bad, Cake good." Lillien's behavior was roundly criticized as derogatory and demeaning. The moment would be used as comic fodder in a 2020 episode of Saturday Night Live with Daniel Craig.[12]

In 2011 and 2012, Triage Entertainment produced 36 episodes of a Hungry Girl program; they aired on Cooking Channel and Food Network. The recipes of the 2012 season remain online.[13]

The Meredith Corporation began a quarterly Hungry Girl magazine in 2018.[14]

Personal life

In 2002, Lillien married writer/producer Dan Schneider. They have a dog, Lolly,[15] and live in Encino, California.[16]

Books
  • Hungry Girl Clean & Hungry: Easy All-Natural Recipes for Healthy Eating in the Real World (April 5, 2016)
  • The Hungry Girl Diet Cookbook: Healthy Recipes for Mix-n-Match Meals & Snacks (December 29, 2015)
  • The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks (March 25, 2014)
  • Hungry Girl 200 Under 200 Just Desserts: 200 Recipes Under 200 Calories (May 7, 2013)
  • Hungry Girl to the Max!: The Ultimate Guilt-Free Cookbook (October 16, 2012)
  • By Lisa Lillien – Hungry Girl 300 Under 300: 300 Breakfast, Lunch & Dinner Dishes Under 300 Calories (February 27, 2011)
  • Hungry Girl 300 Under 300: 300 Breakfast, Lunch & Dinner Dishes Under 300 Calories (March 29, 2011)
  • Hungry Girl Supermarket Survival: Aisle by Aisle, HG-Style! (October 11, 2011)
  • Hungry Girl 1-2-3: The Easiest, Most Delicious, Guilt-Free Recipes on the Planet (March 30, 2010)
  • Hungry Girl Happy Hour: 75 Recipes for Amazingly Fantastic Guilt-Free Cocktails and Party Foods (June 22, 2010)
  • Hungry Girl: 200 Under 200: 200 Recipes Under 200 Calories (April 14, 2009)
  • Hungry Girl: The Official Survival Guides (April 14, 2009)
  • Hungry Girl Chew the Right Thing: Supreme Makeovers for 50 Foods You Crave (December 8, 2009)
  • Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World (April 29, 2008)

References
  1. Rogers, John. "Lisa Lillien of The 'Hungry Girl' Empire Reveals How She Stopped Yo-Yo Dieting For Good". Huffington Post. Archived from the original on November 19, 2012. Retrieved September 3, 2014.
  2. Olechowski, Carol. "Back to Her Roots". UAlbany Magazine. Retrieved April 14, 2020.
  3. Blomquist, Mala (December 21, 2018). "Noshing with "Hungry Girl" Lisa Lillien | Oregon Jewish Life". Orjewishlife.com. Retrieved April 18, 2020.
  4. Moskin, Julia (July 13, 2010). "Hungry Girl Offers a Real Take on Diet Foods". Retrieved April 14, 2020 – via NYTimes.com.
  5. "Who Is Hungry Girl?". Hungry Girl. Retrieved September 3, 2014.
  6. "Tutti Frutti November 1991 Luke Perry Centerfold, Pinups: Lisa Lillien: Amazon.com: Books". Amazon.com. Retrieved April 18, 2020.
  7. "'Hungry Girl' and Alumna Lisa Lillien '87 Headlines UAlbany Homecoming and Family Weekend, Oct. 18 - 20 - University at Albany-SUNY". www.albany.edu. Retrieved April 14, 2020.
  8. Danielle (July 11, 2019). "Lisa Lillien is No Nutritionist, Just Hungry for Good Nutrition". Diets in Review. Retrieved June 26, 2020.
  9. Schwartz, Daylle Deanna. "Interview with Hungry Girl's Lisa Lillien". beliefnet.com. Retrieved September 3, 2014.
  10. Engel, Meredith (August 12, 2011). "'Hungry Girl' Lisa Lillien brings her cooking show to the Food Network". Metro US. Retrieved April 14, 2020.
  11. https://www.youtube.com/watch?v=-YVVe40bRC0
  12. https://www.ks95.com/watch-saturday-night-live-digs-deep-to-parody-infamous-patti-labelle-moment/
  13. "Hungry Girl Episodes". Food Network. Retrieved April 14, 2020.
  14. Welton, Caysey (January 18, 2018). "Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design". Folio. Retrieved April 14, 2020.
  15. Hogan, Kate (September 18, 2017). "Meet the One Dog You Have to Follow on Facebook: Lolly!". People.com. Retrieved June 26, 2020.
  16. Lynch, Rene (September 16, 2014). "Hungry Girl delivers". Los Angeles Times. Retrieved April 14, 2020.
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