Liqui Moly

Liqui Moly GmbH is a German company specializing in oils, lubricants and additives.[1] Starting January 1, 2018, Liqui Moly is part of the Würth Group which bought the remaining shares of the previous majority holder and CEO Ernst Prost.[2] He now is the managing director of Liqui Moly, together with Günter Hiermaier.[3] [4]

Liqui Moly GmbH
TypePrivate
GenreAutomotive service
Founded1957 (1957)
Headquarters
Ulm
,
Germany
Productsmotor oils, lubricants and additives
Revenue544 million Euro (as of December 2018)
OwnerWürth Group
Number of employees
848 (as of December 2018)
Websitewww.liqui-moly.com

Founding

Liqui Moly GmbH was founded in 1957 in Ulm on the river Danube. The patent for production of molybdenum disulfide formed the basis for the company. This additive based on liquified molybdenum disulfide (MoS2) was the company's first product and gave the company its name. Molybdenum sulfide, the basic ingredient of the Liqui Moly Oil additive, was discovered in the shops of the US Army in post-war Germany. These shops sold a can under the brand name Liqui Moly that contained the liquified form of the solid lubricant molybdenum sulfide (MoS2). When added to motor oil, this substance ensures emergency running characteristics in the event of a sudden loss of oil. Fighter pilots in World War One had already exploited this property, adding MoS2 to the motor oil in the aircraft engines. This enabled pilots to still land, even if the oil tank was hit.[5]

Products

Liqui Moly's main product is motor oil with MoS2 but there are also other lubricants with MoS2 and the additive MoS2 itself to be added by the end user during oil changes. Molybdenum disulfide enhances the lubrication quality of the oil and offers emergency operating features under harsh conditions. It can be added to motor oils and to non-motor oils including gear oil, transmission oil or differentials oils. From this additive, an entire range was developed, with over 4,000 products including engine and gear oils, additives and vehicle care products, workshop equipment and service products.[6] In Germany, Liqui Moly is one of the leading producers of engine oils. Germany remains the main marketplace, but international demands are increasing. Liqui Moly products are now sold in 120 countries.[7]

Sponsoring

The company is engaged in motorsport, basketball, winter sports, tennis and other sports. Liqui Moly is a sponsor of Engstler Motorsport and FCP Euro[8] in the TCR touring car series. The Liqui Moly Team Engstler participates in TCR Asia, TCR Middle East and ADAC TCR Germany 2017. Since 2013, the company has partnered the motorcycle team Intact GP in the Moto2 class with riders Xavi Vierge and Marcel Schrötter. Since the 2017/2018 season, the company is sponsor of the Los Angeles Kings in the National Hockey League (NHL). The company was an official sponsor at the Men's Ice Hockey World Championship 2017. Liqui Moly has been a sponsor in veoauto kross and Mikk Mäesaar the 2018/2019 season.[9]

The German oil specialist also entered the IMSA WeatherTech SportsCar Championship 2018 in partnership with Turner Motorsport. and participated at the Daytona 24 hour race. [10]

Since September 2018, Liqui Moly is an official sponsor of the Chicago Bulls in the National Basketball Association (NBA).[11]

As of the first race of the 2020 season of Formula 1, Liqui Moly will be an official sponsor of the Formula 1 championship for three years.[12]

See also

References
  1. Liqui Moly Archived 2008-04-03 at the Wayback Machine Official website, Retrieved August 21, 2008.
  2. "liqui-moly.de: LIQUI MOLY schlüpft unter das Dach der Würth-Gruppe". Archived from the original on 2017-12-22. Retrieved 2017-12-21.
  3. "LIQUI MOLY slips under the roof of the Würth Group". LIQUI MOLY. December 27, 2017.
  4. "Pictures and Stories Issue 06/2018" (PDF). Pictures and Stories: LIQUI MOLY company magazine: 6–7.
  5. "LIQUI MOLY South Africa: History". LIQUI MOLY South Africa. Retrieved March 6, 2018.
  6. LIQUI MOLY - Company information -. Website LIQUI MOLY. Retrieved June 07, 2016.
  7. LIQUI MOLY - Company information -. Website LIQUI MOLY. Retrieved June 07, 2016.
  8. https://www.marketwatch.com/press-release/fcp-euro-continues-partnership-with-liqui-moly-for-the-2019-tc-america-championship-2019-01-18
  9. "Our involvement in top sports". LIQUI MOLY international website. Retrieved March 6, 2018.
  10. "LIQUI MOLY enters the IMSA series with Turner Motorsport". LIQUI MOLY international website. January 15, 2018. Retrieved March 6, 2018.
  11. "LIQUI MOLY partners up with the Chicago Bulls". Retrieved 2018-09-28.
  12. "Formula 1 confirms first race to start three year agreement with new Official Sponsor Liqui Moly". Retrieved 2020-06-08.
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