Lily Alfonso

Lilly Alfonso is a Malawian fashion designer. Fashion was one of her interests as a child,[1] leading her to eventually become the CEO and founder of a fashion and design label named after herself.[2] Her designs have been modeled in fashion shows in places such as London[3] and Kuala Lumpur.[4][5] Her label produces ready-to-wear clothing for both women and men under sub-labels LAwomann, LAmann and LAsport.[6]

She won the Fashion Malawi Edition (FAME) Fashion Designer of the Year award in 2010.[5] For two consecutive years (2019-2020) she was awarded the International Fashion Designer Award in Cairo, Egypt for her contributions to the industry. She also received a Fashion Living Legend Award at the 2020 UMP awards in Blantyre, Malawi.[7] She has been interviewed by CNN,[8][9] VOA[2] and the BBC.[10]

She has established the "100-Year Plan",[11] aimed at educating and encouraging young people. She also offers free fashion and design lessons.

References
  1. "Lilly Alfonso, the startup story of a Malawian fashionpreneur building a unique fashion brand that is taking the continent by storm". Lionesses of Africa. Retrieved 2019-11-19.
  2. Malawian Fashion Designer Eyes Global Market, retrieved 2019-11-19
  3. "Malawi's designer Lilly Alfonso set for Africa Fashion Week London". Malawi Nyasa Times - News from Malawi about Malawi. 2012-07-14. Retrieved 2019-11-19.
  4. "WORLD FASHION WEEK MALAYSIA 2017 MALAWI LILLY ALFONSO". Lilly Alfonso YouTube channel. Retrieved 2019-11-19.
  5. "A Malawian fashion designer's colourful dreams". bbc.co.uk. Retrieved May 22, 2013.
  6. "LIONESS LAUNCH: Malawian luxury fashionpreneur Lilly Alfonso launches her LA Sport Brand". Lionesses of Africa. Retrieved 2019-11-19.
  7. "Malawian fashion entrepreneur Lilly Alfonso recognised with UMP Fashion Living Legend Award". Lionesses of Africa. Retrieved 2020-01-10.
  8. "The rise of Lilly Alfonso". CNN.com. 29 August 2014.
  9. Lilly Alfonso Fashion designer interview On CNN - African Voices, retrieved 2019-11-19
  10. "African Dream: Malawi's Lilly Alfonso". BBC News. Retrieved 2019-11-19.
  11. "Malawian fashionprenuer Lilly Alfonso grooms grassroot talents". Malawi Nyasa Times - News from Malawi about Malawi. 2018-11-07. Retrieved 2019-11-19.


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