Liliana Gil Valletta

Liliana "Lili" Gil Valletta is the co-founder and CEO of the cultural intelligence market research tech-firm CulturIntel and the cultural marketing agency CIEN+.

Liliana Gil Valletta
Born
Bogota, Colombia
EducationMBA
Alma materSouthwestern Adventist University, University of Colorado, and The John F. Kennedy School of Government at Harvard University (executive degree sponsored by the World Economic Forum).
OccupationCo-founder and CEO of CulturIntel and CIEN+, Business and politics media contributor for various networks
Spouse(s)Chris Valletta
Websitelilianagil.com

Education and career

Originally from Bogota, Colombia, Liliana Gil immigrated to the United States as a teenager. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado.[1] Valletta spent most of her career at Johnson & Johnson where she held positions including the global marketing services director, co-founder of the company's Hispanic business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, an initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base.[2][3]

In 2010, with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. The company is a cultural intelligence expert offering data-analytics, business strategy and cross-cultural marketing firm primarily serving Fortune 500 Clients. The firm is women-owned and is 100 percent minority owned.[4][5] The company currently has offices in New York City, Los Angeles, Denver, Colombia and Mexico.[6][7]

Media appearances and public speaking

Valletta has appeared in the media, including on FOX News, MSNBC and CNN.[8][9][10][11] She has appeared in Spanish-speaking media for networks including Univision, Telemundo47, Television Dominicana, Telemicro Internacional, Caracol Television and NTN24 Noticias.[12][13][14][15] She is also an independent contributor for the Huffington Post and Fox News Latino.[16][17]

Valletta is the creator of the YouTube channel Moments to CultuRise with marketing insights, data, news and commentary about cultural intelligence and cultural trends in business.[18][19] Valletta has also spoken before organizations and universities.[20][21][22] Valletta has frequently mentioned the idea of the "Brown Elephant" in the room, which represents a fast approaching majority-minority market that is often being ignored in business, despite the fact that it's growing in size and income.[23]

In 2019, Gil Valletta formed part of the selection committee of the Miss Universe 2018 in the Impact, Muang Thong Thani, Nonthaburi Province, Thailand, transmitted on FOX.

Awards

In 2018 Valletta received the highest recognition by the U.S. Hispanic Chamber of Commerce as 2018 Hispanic Business Person of the Year, 2018 Women Power 100 as one of the most powerful women of New York, and in 2018 received the New York Women of Excellence Award by the New York Women's Chamber of Commerce. In 2017 PRWeek named her Top 50 Most Influential in Healthcare for her work in data analytics and patient insights enabled by artificial intelligence. In 2008, Valletta was named in PODER Magazine's Top 20 Under 40.[24] In 2009, she was named Business Woman of the Year Award by Latin Pride Awards, an Outstanding Business Woman by the National Association of Professional Women, and received the Latina Leadership Award from the League of United Latin American Citizens (LULAC).[25][26] In 2011, she won a Latino Trendsetter Award.[27] In 2013, she was named one of New York's 25 Top Rising Latinos by Latino Leaders Magazine.[26]

Affiliations

In 2019, Valletta was voted as an independent director joining the board of directors for Zumiez (NASDQ: ZUMZ). In 2011, Valletta was selected by the World Economic Forum as a Young Global Leader.[28] She is a board member of the Women’s Leadership Board of Harvard’s Kennedy School.[29] She is a member of The Global Diversity and Inclusion Foundation, and a member of the National Society of Hispanic MBAs.[6][30] In 2010 she served as co-chair of St. Jude Children’s Research Hospital's Gala por la Vida NY.[31][32]

Personal life

Valletta resides in New York City and is married to former NFL player and co-founder of Mission Chris Valletta, who was also in season four of The Apprentice.[24]

References
  1. Angélica Pérez-Litwin (May 4, 2011). "New Latina: Liliana Gil". New Latina. ELLA LEADERSHIP INSTITUTE. Retrieved 29 October 2013.
  2. "Alumni | Business Department". Business.site.swau.edu. Retrieved 2013-10-30.
  3. "LatinVision". LatinVision. Retrieved 2013-10-30.
  4. admin Visited 25 times , 5 Visits today (2011-11-11). "Meet the Trendsetters: Liliana Gil! | LatinTrends.com. New York Latin Events, Activities & Things To Do". Latintrends.com. Retrieved 2013-10-30.
  5. "XL Alliance". Multicultural.com. Archived from the original on 2014-04-16. Retrieved 2013-10-30.
  6. Laura Rivas (Spring 2012). "CultuRise: Liliana Gil Takes on the Business and Media Stereotypes of Latinos". NSHMBA. NSHMBA. Retrieved 29 October 2013.
  7. "World Champion and Television Personality Laila Ali Joins Artist & Former Miss Universe Amelia Vega at the Miss Republica Dominicana US� 2011 Pageant". HispanicBusiness.com. 2011-08-19. Archived from the original on 2014-04-16. Retrieved 2013-10-30.
  8. Hal Boedeker (2013-05-15). "Sean Hannity marks milestone". Orlando Sentinel. Retrieved 2013-10-30.
  9. "Romney's 'diva moment' at Hispanic forum - Video on NBCNews.com". Video.msnbc.msn.com. 2012-09-24. Retrieved 2013-10-30.
  10. "How to Make Money from Social Media and Browsing Online | CNN with Lili Gil". YouTube. Retrieved 2013-10-30.
  11. "Corn on MSNBC: Romney's Super PAC Ski Trip". Mother Jones. Retrieved 2013-10-30.
  12. "Acceso Total Telemundo47-bellezabandida launch: Hispanic Marketing with Lili Gil". YouTube. 2010-07-13. Retrieved 2013-10-30.
  13. "TV Special- Latin Pride National Awards (Liliana Gil and Carlos Anaya) on Telemicro- Segmento 4". YouTube. 2009-09-24. Retrieved 2013-10-30.
  14. "Residente de Manhattan narra en NTN24 cómo se vivió el paso del huracán "Sandy"". YouTube. Retrieved 2013-10-30.
  15. "Lili Gil". Cencom.org. Archived from the original on 2014-04-16. Retrieved 2013-10-30.
  16. "Lili Gil: The Future of American Academics and Leadership". Huffingtonpost.com. Retrieved 2013-10-30.
  17. "Lili Gil - Archive - Fox News Latino". Latino.foxnews.com. Retrieved 2013-11-04.
  18. "Moments to CultuRise". YouTube. Retrieved 2013-10-30.
  19. Merit Designs. "Presentan candidatas al certamen Miss República Dominicana 2011". Elnuevodiario.com.do. Retrieved 2013-10-30.
  20. "Panel: The Role of Technology in Building Brands | Lubin School of Business | Pace University". Pace.edu. Retrieved 2013-10-30.
  21. "LatinVision". LatinVision. Retrieved 2013-10-30.
  22. "Network News Websites: Reaching Niche Audiences". Cencom.org. 2011-03-01. Archived from the original on 2014-04-16. Retrieved 2013-10-30.
  23. "Five Reasons Why Upscale Latinos Represent the Next Market Boom | Fox News Latino". Latino.foxnews.com. 2013-06-11. Retrieved 2013-10-30.
  24. "Speaker Bios - 16th Annual Harvard Latino Law, Policy and Business Conference". Latinoconferenceatharvard.com. Archived from the original on 2013-09-25. Retrieved 2013-10-30.
  25. "Lili Gil". Huffingtonpost.com. Retrieved 2013-10-30.
  26. "Liliana Gil Valletta | World Economic Forum - Liliana Gil Valletta". Weforum.org. Retrieved 2013-10-30.
  27. "2011 Trendsetters | Latino Trendsetter Awards". Latinotrendsetter.com. Retrieved 2013-10-30.
  28. "List of 2011 Young Global Leaders Honourees" (PDF). World Economic Forum. March 9, 2011. Retrieved 29 October 2013.
  29. "Harvard Kennedy School - Women and Public Policy Program :: Women's Leadership Board :: Member Directory". Hks.harvard.edu. 1967-05-01. Retrieved 2013-10-30.
  30. "Liliana Gil". Globaldif.org. Archived from the original on 2014-03-14. Retrieved 2013-10-30.
  31. "Liliana Gil". La Cosmopolatina. Retrieved 2013-10-30.
  32. "4th annual St. Jude Gala por la Vida". Stjude.org. 2013-05-09. Retrieved 2013-10-30.
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