Legend3D

Legend 3D, Inc. is a stereoscopic conversion and Visual Effects company.[1]

Legend3D, Inc.
TypePrivate
IndustryFilm, television
FoundedAugust 2001
Headquarters
Los Angeles, California
,
United States
Number of locations
3
Key people
Jeremy Novak, CEO
Shamitha Kattukandy, COO
Products3D Conversion, Visual Effects
Websitelegend3d.com

Founded in 2001, the company produces 3D conversion and visual effects work.

In November 2016, Legend 3D moved into its 27,000 square foot facility on the Columbia Square campus in Hollywood, CA.[2] In October 2017, the company announced it was expanding its presence with a 40,000 square foot facility in Pune, India.

In February 2018, Toronto Star reported that the Toronto division of Legend3D has downsized its work force to about 100 employees. The liberal government had previously announced that it will allocate provincial government fund for $3.1 million to the L.A firm to create 271 new jobs while retaining 280 positions in its Toronto office.[3] When the government announced the funds for Legend, the company also pledged to invest $27 million in the Toronto office. The Ontario government says its officials are now “working with Legend 3D to confirm that they are following the terms of our contract."[4]

As of March 2019, The Toronto office has been silently shuttered and all staff have been laid off after finding cheaper labour in India. The executive team has also been replaced again.

Company history

Barry Sandrew, Ph.D., founded Legend Films in 2001, four years after leaving his position as staff neuroscientist at Harvard and Mass General Hospital and inventing the first all-digital technology and process for colorizing black and white films. The company produced colorized product for Fox Home Entertainment, Universal Pictures, Paramount, Sony, Japan’s Tsuburaya, BBC and several other major global media and distribution companies. In 2010, following the release of Alice in Wonderland, he changed the name of Legend Films to Legend 3D, and colorization took on a low priority in order for the company to focus entirely on the stereoscopic conversion of feature films and commercials. In late 2014, the company expanded to create two additional lines of business: Legend VFX, providing visual effects, and Legend VR, offering pre- and post-production services for the creation of virtual reality experiences.

In September 2017, the company opened a facility in Pune, India, which currently houses over 600 creative team members. In December 2017, the company opened yet another facility in Luoyang, China, which hosts over 100 members.

Visual Effects Services

Legend’s teams in Asia Pacific allow for plate preparation & augmentation.

Layoffs after receiving funding from government

In February 2018, Toronto Star reported that the Toronto division of Legend3D has downsized its work force to about 100 employees. The liberal government had previously announced that it will allocate provincial government fund for $3.1 million to the L.A firm to create 271 new jobs while retaining 280 positions in its Toronto office.[5] When the government announced the funds for Legend, the company also pledged to invest $27 million in the Toronto office. The Ontario government says its officials are now “working with Legend 3D to confirm that they are following the terms of our contract."[6]

Notable releases

Films converted to 3D

Commercials

In 2008, Legend converted a commercial for Skittles candy for the M&M/Mars Company

Special events

Legend performed 3D conversion of large-screen video material for the This Is It concerts.

References
  1. Xconomy.com
  2. "Virtual reality company signs 27K sf lease at Kilroy's Columbia Square campus in Hollywood". The Real Deal Los Angeles. 2016-07-13. Retrieved 2017-03-15.
  3. "Growing Ontario's Digital Media Sector". news.ontario.ca. Retrieved 2018-02-06.
  4. Rushowy, Kristin (2018-02-01). "Digital media company lays off workers after getting provincial funding". The Toronto Star. ISSN 0319-0781. Retrieved 2018-02-06.
  5. "Growing Ontario's Digital Media Sector". news.ontario.ca. Retrieved 2018-02-06.
  6. Rushowy, Kristin (2018-02-01). "Digital media company lays off workers after getting provincial funding". The Toronto Star. ISSN 0319-0781. Retrieved 2018-02-06.
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