Lay's WOW chips

Lay's WOW Chips were fat-free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers,[1] warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[2]

Lay's Wow Chips

A bag of Nacho Cheesier Doritos WOW from 1998
Place of origin	United States
Created by	Frito-Lay
Main ingredients	Potatoes, Olestra
Cookbook: Lay's Wow Chips

Around the same time, the WOW brand was renamed to "Light." The product then continued under that brand name.

References

1. "Frito-Lay's Wow Chips Hit Hoosiers Hard". CSPInet.org (Press release). Center for Science in the Public Interest. March 19, 1997. Archived from the original on June 21, 2004.
2. "Pass The Chips". Poplicks.com. June 5, 2006. Retrieved October 23, 2010.