Kin Community

Kin Community
TypeOnline content
Country
United States
AvailabilityInternational
FoundedDec 2011
HeadquartersPlaya Vista, CA
Key people
Michael Wayne, CEO
Official website
KinCommunity.com

Kin is a digital media and entertainment company.

History

Kin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their YouTube Original Channel Initiative.[1] Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners,[2] while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.[3]

Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.[4]

Kin Studios

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.[5]

See also

References
  1. http://www.tubefilter.com/2011/10/28/youtube-original-channels/
  2. http://www.adweek.com/news/technology/when-youtube-cuts-you-get-ellen-148845
  3. http://newmediarockstars.com/2014/01/deca-ceo-michael-wayne-talks-kin-community-networks-partner-selection-youtube-original-channel-initative-interview/
  4. http://www.emmys.com/news/awards-news/interactive-digital-media-programs-be-honored
  5. http://adage.com/article/digital/video-net-kin-community-opens-branded-content-arm/299308/
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