Kids Preferred

Kids Preferred is an award-winning[1][2][3][4][5][6] manufacturer of children's toys located in East Windsor, New Jersey. The company was founded by Louis Premselaar in 1983 and has offices in New Jersey, New York city, Hong Kong and Shanghai.

In addition to their own brand of products, they produce toys licensed from: Harley Davidson, The World of Eric Carle,[7] The World of Beatrix Potter, The Gruffalo,[8] Pat the Bunny,[9] Guess How Much I Love You, Arthur, Greenzys, Spot the Dog, Winnie-the-Pooh, Lion King, Mickey Mouse, Minnie Mouse, Puff, The Magic Dragon, Biscuit, Elmer the Patchwork Elephant, Goodnight Moon, Between the Lions, Martha Speaks, Charlie & Lola[10] and Asthma and Allergy Friendly Products.

In February 2013, Kids Preferred acquired luxury infant toy and clothing brand Bunnies by the Bay.[11]

References
  1. "The Oppenheim Toy Portfolio". toyportfolio.com. Archived from the original on 2014-05-13. Retrieved 2014-05-13.
  2. "The Oppenheim Toy Portfolio". toyportfolio.com. Retrieved 2014-05-13.
  3. "Kids Preferred Earns 15 Oppenheim Awards | Gifts & Dec". giftsanddec.com. Retrieved 2014-05-13.
  4. "Baby Gear | Tips for Buying Baby Gear and Furniture | BabyZone". iparentingmediaawards.com. Archived from the original on 2011-07-19. Retrieved 2014-05-13.
  5. "Dr. Toy - The Name You Trust - Online Since 1995". drtoy.com. Retrieved 2014-05-13.
  6. "Kids Preferred". parents-choice.org. Retrieved 2014-05-13.
  7. "The Official Eric Carle Web Site - World of Eric Carle". eric-carle.com. Retrieved 2014-05-13.
  8. "US: Kids Preferred to launch The Gruffalo plush | Latest news from the toy industry | ToyNews". toynews-online.biz. Retrieved 2014-05-13.
  9. http://www.playthings.com/article/CA6658897.html?q=Kids+Preferred
  10. "Kids Preferred Unveils 'Charlie and Lola' Toys and Books - License". Archived from the original on 2011-07-24. Retrieved 2014-05-13.
  11. "Kids Preferred Acquires Bunnies By The Bay Luxury Line of Toys, Apparel, & Books - PR.com". pr.com. Retrieved 2014-05-13.


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