Kevin Nalty

Kevin 'Nalts' Nalty (born May 12, 1969 in New Orleans, Louisiana) is an American Internet personality and marketer better known under his YouTube username Nalts.[1] Nalts began on YouTube as one of the top-20 most-viewed comedy channels, and collaborates with many of today's top YouTube personalities.[2] He has more than 1,000 videos which, as of April 18, 2016, have been viewed more than 297 million times on YouTube alone.[3] He has been ranked as one of YouTube's Most Subscribed users.[4] He is the author of "Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Wiley & Sons, 2010).[5] Nalty speaks at marketing conferences and events,[6] and spoke about "viral video" in Boston at the 2011 International Society for Humor Studies conference in Boston.[7] He is listed in the "Who's Who in the World of Video Marketing."[8]

Kevin Nalty
Born
Kevin Hanemann Nalty

(1969-05-12) May 12, 1969
New Orleans, Louisiana, U.S.
OccupationVlogging, comedian, blogger
Years active2006-present
Notable work
"Farting in Public"
"Viral Video Genius --
Loses His Cool When Confronted"
"N.A.P.P.Y."
Spouse(s)Joey Lewis Nalty (1996 - 2020)
Websitewww.kevinnalts.com

Nalty first gained notoriety for a video featured on YouTube's front page the first week of January 2007 - "Viral Video Genius - Loses His Cool When Confronted" - where he plays a skivvy-wearing, geeky intellectual passionate about viral video making. His second featured video, "Farting in Public," showed a young teenager named Spencer (Nalty's nephew's friend) using a fart machine in public places, all the while seeming to be completely oblivious to the fact that he had done so.[9] Another of his videos, "Crackberry Blackberry", was selected as an official honoree at the 11th Annual Webby Awards.[10]

Nalty made a video to announce his departure from his role as a Merck Product Director, and appears in many articles about memorable resignations.[11]

He is the voice of the knife in popular web series "Annoying Orange." He has been sponsored by Fox Broadcasting, MTV, Logitech, Microsoft, Holiday Inn Express, Crowne Plaza, and Mentos.[12][13]

Media appearances

Nalty and his videos have appeared on CNN, ABC Nightline, The Today Show, Good Morning America,[14][15] CBS News, Fox News and the BBC segment "Click", where one of his videos was featured on the program. He appeared as a guest judge on "Viral Video Showdown," was featured in the film "I Want My Three Minutes Back," and his videos have been featured on MTV's "Pranked."[16] He has also appeared on a live version of the digital talk show Tom Green Live, which was broadcast at the Digital Content NewFront in June, 2009. His blog, WillVideoForFood, lists media appearances in reverse chronological order.[17]

The Gootube Conspiracy

On December 4, 2006 Nalty started his "Gootube Conspiracy" video series where Google and YouTube (or Gootube) are trying to disintermediate major TV networks (Fox, ABC, NBC, etc.). Nalty originally made about 32 videos of it on his channel in December, 2006. There were usually 2 video posted a day and about 1 – 2 minutes long. There have been many responses to this series from users such as cfhworld, CIAOfilms, and CQVFilms. Then he and the user Loquesto made a channel separate for the Gootube Conspiracy in January, 2007. They posted fairly often from January, 2007 - August, 2007. In Summer, 2007, Nalts quit the conspiracy and it has remained fairly active ever since, although users like CQVFilms are trying to resurrect it.

Personal

Nalty and his wife, Joey, have four children: Katie, Patrick, Grant, and Charlie. They live in rural Pennsylvania with their dog Freddy. Nalty highlights the children in most of his videos. He graduated from Georgetown Preparatory High School in Rockville, Maryland, has an undergraduate degree from Georgetown, and an MBA in marketing and entrepreneurship from Babson College of Boston.[18] He has been separated from his wife as of December 2018 and finalized divorce as of late 2020[19]

See also

References
  1. Vascellaro, Jessica E. (October 12, 2006). "Finding Tom Cruise (Not Cruise Missiles)". Wall Street Journal. Retrieved 2009-03-29.
  2. "nalts". YouTube.
  3. Social Blade YouTube statistics.
  4. "Marketplace".
  5. Bushnell, Dave (August 29, 2011). "It's Time to Bury Viral Video". Crain Communications. Retrieved 2011-08-29.
  6. Brown, David (November 11, 2009). "Marketing Week Begins With 'Viral is Dead' Declaration". Wall Street Journal. Retrieved 2009-11-11.
  7. Warner, Joel (July 13, 2011). "The Humor Code: Deconstructing the Science of Funny". Condé Nast. Retrieved 2011-07-13.
  8. "Who's Who in the World of Video Marketing," Business to Business.
  9. nalts (24 March 2007). "Fart Prank in Library (Farting in Public) by Nalts" – via YouTube.
  10. "Webby Honorees". 11th Annual Webby Awards. Archived from the original on 2007-09-28.
  11. Memorable Ways of Saying Goodbye to That Job (MSN, March 1, 2013).
  12. Sarno, David (May 13, 2007). "Fretting over product placement". The Los Angeles Times. Retrieved 2009-03-29.
  13. Garfield, Bob (June 29, 2007). "As Seen on YouTube!". Bob Garfield's blog at Advertising Age. Retrieved 2009-03-29.
  14. Shields, Mike (October 30, 2006). "User-Gen Video Turning Pro". Adweek. Archived from the original on September 30, 2007.
  15. "Are You Addicted to Your Gadgets?". ABC News. August 23, 2006. Retrieved 2009-03-29.
  16. Nalty on IMDB
  17. "Nalts in News « Will Video for Food".
  18. "Kevin Nalty Appointed Chief Strategy Officer—HitViews". News Guide. Archived from the original on 2013-12-03. Retrieved 2010-02-03.
  19. "Kevin 2.0 - A Divorced Man Learns To Live Remarkably". Peter McGraw. 2020-08-20. Retrieved 2020-10-18.
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