Kenneth Roman

Kenneth Roman (born September 6, 1930 in Boston, Massachusetts)[1] is an American author and advertising executive.

Roman joined Ogilvy & Mather in 1963 and served as Chairman from 1985 to 1989. He is the co-author of the influential business books – How to Advertise and Writing That Works as well as the author of the 2009 biography of David Ogilvy The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.[2]

He is an occasional contributor to the Wall Street Journal and The Atlantic.[3] [4] [5]

Bibliography
  • 2009 – The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising[2]
  • 2003 – How to Advertise, Third Edition
  • 2002 – Writing That Works, Third Edition
  • 1997 – How to Advertise, Second Edition
  • 1992 – Writing That Works, Second Edition
  • 1992 – The New How to Advertise, with Jane Maas
  • 1981 – Writing That Works, with Joel Raphaelson
  • 1977 – How to Advertise, with Jane Maas

References
  1. Van Hoven, Matt (April 15, 2009). "So What Do You Do, Ken Roman, Ogilvy Biographer?". Mediabistro. Retrieved December 2, 2014.
  2. "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising". Macmillan. Archived from the original on 2011-05-20. Retrieved 2008-11-25.
  3. Roman, Kenneth (Nov 3, 2016). "The Winners of the New York City Marathon". Wall Street Journal. New York. Retrieved Dec 4, 2020.
  4. Roman, Kenneth (Mar 2015). "Present at the Birth of Modern Advertising". Wall Street Journal. New York. Retrieved Dec 4, 2020.
  5. Roman, Kenneth (July 30, 2010). "What Is the Best Advertising Campaign of All Time?". The Atlantic. Retrieved Dec 4, 2020.
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