Kaixin001

Kaixin001 (Chinese: 开心网; pinyin: Kāixīnwǎng; lit. 'Happy Net') is a social networking website launched in March 2008.[1][2][3]

Kaixin001
开心网
Type of site
Social network service
Available inChinese
URLhttp://www.kaixin001.com
CommercialYes
RegistrationRequired
LaunchedApril 2008
Current statusActive

In 2015, Kaixin001 ranks as the 743rd most popular website in China and 7,277 overall according to Alexa Internet.[4]

On 20 May 2009, Kaixin001 formally sued Qianxiang Group for unfair competition. Qianxiang Group runs one of China's popular social networks Renren. It purchased the kaixin.com domain and launched a Kaixin001 clone.[5] This enables Renren to confuse users and attract some Kaixin001 potential users to the Kaixin.com clone.[6] In October 2011, Kaixin001 won a victory. The Beijing Second Intermediate People's Court ordered Oak Pacific to cease all use of kaixin.com and pay 400,000 renminbi ($60,000) in damages.[7] The other main competition for Kaixin001 is Weibo.com, which is like a hybrid of Twitter and Facebook. Weibo.com has 140 million users and is owned by Sina.com.

Applications

Kaixin001 launched the social games craze in China.[8]

  • Friends for Sale: A game that users can price and sell their friends.
  • Parking Wars: Ironically most people in China can’t afford a real car, which makes this game all the more compelling.
  • iLike: Up until recent crackdowns, the Chinese equivalent allowed you to upload and share your entire music collection with your friends.
  • Where I’ve Been: This application defaults to a province map of China because most people have never left the country.[9]

Users
  • Kaixin001 attracted white-collar office workers by focusing on fun, addictive social games.
  • Kaixin001’s users are highly active. It averages 34 pageviews and 33 minutes spent on the site per user, numbers that are about twice as high as the competition. Kaixin001’s white-collars love surfing the site at work, and occasionally in their free time too.[10]

Advertising Campaign

Kaixin001 focused on advertisements planted deep into its products. Some cases made a great success that a lot users didn’t even know it was an ad. In 2009 and 2010, players of Kaixin001's Happy Garden can plant seeds and squeeze juice for Lohas, a soft drink made by COFCO, China's biggest food manufacturer; they can also enter a lottery to win Lohas. And players of Happy Restaurant can earn virtual currency by hanging ads for companies on the walls of their virtual eateries. After meals, they can also hand out sticks of Wrigley's gum. [11]

Mobile Games

After the Chinese internet titan Tencent invested Kaixin001 in 2011, Kaixin001 began to develop mobile games. By July 2014, Kaixin001 released 18 mobile games, the most successful one named Clash of Three Kingdoms, a simulation mobile game. It also did some international business, with its revenue from Korea and Taiwan at more than 6 million USD per month. [12][13][14]

See also

References
  1. "Archived copy". Archived from the original on 2008-09-23. Retrieved 2008-09-14.CS1 maint: archived copy as title (link)
  2. http://www.fiercemobilecontent.com/story/ericsson-partners-kaixin001-mobile-social-apps/2009-10-19# Archived 2010-08-05 at the Wayback Machine
  3. https://venturebeat.com/2010/04/07/china’s-top-4-social-networks-renren-kaixin001-qzone-and-51-com/
  4. "Traffic Info on Kaixin001". Alexa Internet. Retrieved 2015-09-10.
  5. "Kaixin001: China's Apple of Social Networks".
  6. Renren and Kaixin001: China's Social Networks are going on an IPO, while at home competition is going up a notch, Thinking Chinese, April 2011
  7. http://www.fastcompany.com/1715041/facebooks-china
  8. https://venturebeat.com/2010/04/07/china’s-top-4-social-networks-renren-kaixin001-qzone-and-51-com/
  9. https://techcrunch.com/2008/10/16/kaixin001-chinas-apple-of-social-networks/
  10. https://venturebeat.com/2010/04/07/china’s-top-4-social-networks-renren-kaixin001-qzone-and-51-com/
  11. http://www.fastcompany.com/1715041/facebooks-china
  12. http://tech.sina.com.cn/i/2011-10-31/16106254769.shtml
  13. http://finance.ifeng.com/a/20140730/12826373_0.shtml
  14. http://games.qq.com/a/20140612/036682.htm
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