Kōsui (Eito song)

"Kōsui" (香水, lit. "Perfume") is a song by Japanese singer and songwriter Eito from his debut studio album, Sukkarakan (2021). The song was initially self-released for digital download and streaming on 21 April 2019 as the singer's debut single, and later released through A.S.A.B. "Kōsui" is an acoustic guitar-laid J-pop song, inspired by his experience of breakup.

This article is about the Eito song. For the Melon Kinenbi song, see Kōsui.
"Kōsui"
Single by Eito
from the album Sukkarakan
B-side"Matane"
"Kimi no Ai to Boku no Ai"
Released21 April 2019 (2019-04-21)
GenreJ-pop
Length4:12
LabelA.S.A.B
Songwriter(s)
  • 8s
Eito singles chronology
"Kōsui"
(2019)		 "Hip Hop wa Utaenai"
(2019)
Music video
"Kōsui" on YouTube

The song gained national recognition after it became a viral hit on TikTok with users covering the song. Its popularity on the social media app is credited to the lyrics with the incorporation of the memorable proper nouns such as Line and Dolce & Gabbana.

In Japan, "Kōsui" became Eito's breakthrough hit, topping the Billboard Japan Hot 100 and the Oricon Weekly Singles Chart, as well as topping on the Spotify Global Viral Top 50. As of August 2020, the song has been streamed over 100 million times. The cover videos of the song filmed by celebrities boosted its popularity and made Eito the household name. The celebrities such as Shingo Katori, Chocolate Planet, Misako Uno, and Naoto Inti Raymi have covered the song so far. On 31 December 2020, Eito is planned to perform the song at the 71th Kōhaku Uta Gassen, one of the most prestigious music festival in Japan.

Accolades
Awards and nominations for "Kōsui"
Ceremony Year Award Result
MTV Video Music Awards Japan 2020 MTV Breakthrough Song Won
Japan Record Awards 2020 Excellent Work Award Won
Grand Prix Nominated
GQ Men of the Year 2020 Breakthrough Song of the Year Won

Commercial performance

On 4 May 2020, "Kōsui" debuted on the Billboard Japan Hot 100 at number 34, boosted by the popularity on TikTok. On 25 May 2020, it peaked on the chart at number one. As of 25 November 2020, the song has stayed on the chart for 30 consecutive weeks.

Music video

The music video for "Kōsui" was directed and filmed by Keita Inaba. The video was released on YouTube on 28 May 2019, and has accumulated over 124 million views as of November 2020. The video features Eito singing over the acoustic guitar, played by Junnosuke Onodera, and the contemporary dance played by Akari Kamayachi.

Track listing
No.TitleLength
1."Kōsui"4:12
2."Matane" (featuring Chinatsu Matsumoto)4:12
3."Kimi no Ai to Boku no Ai"4:56
Total length:13:20

Charts

Weekly charts
Weekly peak performance for "Kōsui"
Chart (2020) Peak
position
Japan (Japan Hot 100)[1] 1
Japan (Oricon) 1
Billboard Global Excl. U.S. 72

Certifications
Region CertificationCertified units/sales
Japan (RIAJ)[2]
Digital 		Gold 100,000*
Japan (RIAJ)[3]
Streaming 		Platinum 100,000,000

*sales figures based on certification alone
streaming-only figures based on certification alone

Release history
Release dates and formats for "Don't Start Now"
Region Date Format(s) Label
Various 21 April 2019
Japan 29 February 2020 CD-ROM Amazon.co.jp

References
  1. "Eito Chart History (Japan Hot 100)". Billboard. Retrieved 25 November 2020.
  2. "Japanese single digital certifications – Eito – Kōsui" (in Japanese). Recording Industry Association of Japan. Retrieved 25 November 2020. Select 2019年10月 on the drop-down menu
  3. "Japanese single streaming certifications – Eito – Kōsui" (in Japanese). Recording Industry Association of Japan. Retrieved 25 November 2020. Select 2020年8月 on the drop-down menu
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