Jo Tu Na Mila
"Jo Tu Na Mila" (Urdu: جو تو نہ ملا transl. If I don't get you) is a 2018 Pakistani song. It was composed and recorded by Asim Azhar with lyrics written by Kunaal Verma.[1]
| "Jo Tu Na Mila" | |||||||||||
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| Single by Asim Azhar | |||||||||||
| Language | Urdu | ||||||||||
| Released | 20 November 2018 | ||||||||||
| Genre | Pakistani pop | ||||||||||
| Length | 4:20 (video) 3:57 (audio) | ||||||||||
| Label | VYRL Originals | ||||||||||
| Composer(s) | Asim Azhar | ||||||||||
| Lyricist(s) | Kunaal Verma | ||||||||||
| Producer(s) | Waqas Hasan | ||||||||||
| Asim Azhar singles chronology | |||||||||||
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Release and success
The song was released by VYRL Originals on YouTube on 20 November 2018. The song crossed 15 million views within few days of its release.[2] It received highest views for a Pakistani song in one day on YouTube.[3] The song completed 100 million views on YouTube on 4 May 2020.[4][5][6]
In 2020, the song was accused of copying the melody of "A Town with an Ocean View," a song by Japanese composer Joe Hisaishi featured in the Studio Ghibli film Kiki's Delivery Service.[7]
Music video
The song's music video, directed by Yasir Jaswal, features Asim Azhar, Iqra Aziz and Waleed Khalid.[8] The video begins with aerial shot of city, and shows Azhar following his girlfriend who is on a date with another man.[3] After following for a while, he chooses to leave, and is finally seen burning pictures of the two of them, ready to move on from the relationship.[8][9]
Accolades
| Award | Category | Result |
|---|---|---|
| Sony MIX Audience Music Awards | "Best non-film song"[10] | Nominated |
Credits and personnel
- Singer: Asim Azhar
- Director: Yasir Jaswal
- Starring: Iqra Aziz and Waleed Khalid
- Composer: Asim Azhar
- Music Producer: Qasim Azhar
- Lyrics: Kunaal Verma
- Co-Produced by Haider Ali
- Co-Composer by Hasan Ali
- Mixed by Chris "TEK" O Ryan
- Mastered by Joe Bozzi
- D.O.P: Farhan Hafeez
- Gaffer: Asif Hasan
- Focus Puller: Waqas Younis
- Wardrobe & Styling: Ehtesham Ansari
- Hair & Makeup: Nauman & Aqeel at Toni & Guy Production
- Design: Zain Khan at Cinescapes
- Line Producer: Zuhaib Fayyaz
- Producer: Waqas Hasan
- Post: JaswalFilms
- VFX: ProVision Post[11]
References
- "Karan Johar loves Asim Azhar's new song – Pakistan Today". www.pakistantoday.com.pk. Retrieved 25 April 2020.
- "Asim Azhar flies high with new song 'Jo Tu Na Mila'". The Nation. 1 December 2018. Retrieved 25 April 2020.
- Sulaiman, Ghazala (1 December 2018). "Jo Tu Na Mila by Asim Azhar: Karan Johar is in Love With the Song!". Brandsynario. Retrieved 25 April 2020.
- "Asim Azhar's song 'Jo Tu Na Mila' hits 100 million views on YouTube". ARY NEWS. 5 May 2020. Retrieved 9 May 2020.
- "Asim Azhar's 'Jo Tu Na Mila' enters the '100 million club'". The Current. 4 May 2020. Retrieved 9 May 2020.
- "Jo Tu Na Mila hits 100M views on YouTube". www.bolnews.com. Retrieved 9 May 2020.
- "Asim Azhar responds to plagiarism backlash". The Express Tribune. 9 July 2020. Retrieved 10 January 2021.
- Goswami, Debjani (22 November 2018). "Jo Tu Na Mila By Asim Azhar – The Ballad of the Heartbroken Lover". HotFridayTalks. Retrieved 25 April 2020.
- "'Jo Tu Na Mila' by Asim Azhar is a ballad about unrequited love and it's quite impressive". Something Haute. 20 November 2018. Retrieved 9 May 2020.
- Ahmed, Hira (13 February 2019). "Jo Tu Na Mila: Asim Azhar's Song Nominated In India's Biggest Music Awards". Brandsynario. Retrieved 25 April 2020.
- Asim Azhar – Jo Tu Na Mila (Official Video) | VYRL Originals, retrieved 25 April 2020